12 Simple Rules to Boost Your Ecommerce Conversion Rates
Unbounce
OCTOBER 8, 2019
Use cart abandonment software. In 2011, Expedia made a change to their checkout form that increased profits by $12 million. Focus on the possibility of a lost sale due to friction instead of focusing on filling up your lead gen list. Rule #3: Use cart abandonment software. Cybersecurity is crucial for ecommerce.
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