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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & Rule two is just building your product won’t make your users or customers use it. Or won’t get you any customers in the first place anyway. MRR, obviously. & a few others. Transcript.