Customer Churn 101: How to Identify and Address It
User Pilot
JULY 17, 2025
See a Live Demo Customer churn is the most overlooked growth blocker in SaaS, directly impacting customer loyalty. Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. In B2B SaaS, a monthly average churn rate of 3-5% is normal. Under 3% is excellent.
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