Remove 2014 Remove Customer Lifetime Value Remove EKS (Elastic Kubernetes Service)
article thumbnail

The metrics behind Spotify’s IPO

Chart Mogul

Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. “Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.” Customer Lifetime Value (LTV). Ad-supported Freemium.