You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!

It’s a scenario that’s all too familiar, and it exemplifies one of the biggest struggles with individual product strategies. It’s too easy for something else that portends to be more strategic to leapfrog your plan, and there are never any consequences if the person who made the change was wrong. The ripple effect of the stop and restart can be completely demoralizing to your team, especially when it happens routinely.

In this webinar, you’ll learn what a customer-facing portfolio strategy looks like, why it has a stronger foundation, and how it protects your product priorities from changing on a whim!


  • Why your product strategies might become a house of cards before you even realize it
  • The key components of a portfolio strategy for a strong foundation
  • The value of synchronizing the portfolio and product strategies to customer outcomes first
  • The (relative) simplicity of executing the portfolio strategy through to fruition vs. product strategies

November 15, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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