Repeat after me: you are not your customer. That’s why putting yourself in their shoes is the most important skill you need in order to develop the customer empathy required to build products your users want. While that may seem like a challenge, remote testing can make it less of a burden.
Through remote qualitative testing, you can uncover and understand how real people respond to your products and experiences. From what they like and dislike, to where they get stuck and confused, to areas of improvement, the valuable insight gathered from these tests is sure to be eye-opening.
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