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With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Including a customer marketing foundation to the customer success roster of tasks isn’t adding extra responsibilities, it’s using existing initiatives to win in new ways.

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Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

Is your in-app guidance strategy based on hard data? Or are you just going with your best guess? Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user? Do your guides feel like they’re part of your product? Or do your users find receiving one to be a jarring, disconnected experience?

At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data.

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As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers.

Infinicept

There’s plenty of talk out there regarding payment facilitators and how they fit in to the landscape of software-led payments. But the information can be a lot to sort through: What is a payment facilitator, exactly? What do they do? What’s involved in becoming one? And who should make that move? This guide answers those questions and more. It gives you the nuts and bolts of what being a payment facilitator really means, all in one place.

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Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

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Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

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Self-Service can be a polarizing topic. Many people think that self-service is a low-end experience and would much rather offer their customers “personalized attention.”. But those in the know understand that self-service is, in fact, a white glove offering. Best-selling author and customer experience thought leader Blake Morgan has put it all down on paper for you.

Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling.

Vanilla Forums

In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. Together, Vanilla etched out the State of Customer Success in 2022. What does it look like? How can you prepare? Is your Customer Success team as prepared as they should be? This two-part eBook encompasses all the areas of Customer Success set to change this year.

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Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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What do consumers expect when it comes to CX? Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. To answer this, we surveyed more than 600 consumers from the United States, the United Kingdom, and Australia to gain an understanding of their perceptions of the community experience.

Infinicept

Whenever a consumer pays for a good or service, either online or in person, the process is quick and easy. Whether they tap their card on a terminal or type their card details into a form online, they’re on their way in a matter of seconds. But behind the scenes, a massive system continually hums, making that transaction and more than a billion like it possible every day.

Infinicept

Right now, the embedded payments conversation can be downright confusing. Part of the reason for this owes to the sheer volume of terms used to describe some of the approaches within the space, like payfac, payment facilitator, merchant of record (MOR), embedded payments, software-led payments––and that's just to name a few. This guide will break it down to its essentials, and tell you what you really need to understand.

In 2022 sales management challenges will grow. Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. Reconstructing your Product Sales Training program will require a hybrid approach, an approach that includes an online/on-demand Product Sales Training platform.

Vanilla Forums

Welcome…to the 7th Edition of Vanilla Forums’ Community Predictions eBook. We sat down with 22 experts to discover what's coming for community in 2022. Together, we worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, this eBook is for you. Check out the ten predictions we make for 2022 and prepare your community for the future.

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Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.