It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development.
In this session, Esther will go over:
- What customer empathy is and what tools & strategies you can use to develop more empathy
- The importance of customer empathy during a global health crisis with examples of how organisations have applied this successfully
- How you can still get the necessary input when working remotely