Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Product management goes beyond product development; it involves nurturing a cohesive team.

Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge. Establishing effective communication channels with team members and stakeholders can be a daunting task. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

Learning Objectives

How to utilize data to gain stakeholder buy-in, prioritize, and shape the product roadmap
Why empathy is not only critical for developing software for users that addresses their market problems, but is equally important in empowering those in engineering, user research, and design to produce the best outcomes to meet user needs
Communicate, communicate, communicate! Master the art of communication for team success, informed leadership, and nurturing strong customer relationships

Don't miss out and register now!

June 21, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

Brought to you by:

Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Donna Shaw

I’ve been in Product Management for the better part of my career (more than 25 years) at large companies such as IBM and Microsoft, and smaller companies/startups where I was part of teams taking products from their first idea on a PowerPoint slide to their initial market release. I’ve worked on products/feature areas that saw great success, as well as ones that failed. I've learned as much from those failures as I have from all the successes.

Eric Frierson

I've been a high school teacher, a librarian, a solutions engineer for a SaaS company (EBSCO) and a unicorn IoT tech startup (Samsara), a development manager, and now serve as a sales director in the information services industry. Each role has kept me grounded in customer knowledge through first-hand experience and constant customer communication.

SaaS Brief