As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. But what else do they have in common? What features do their strategies have that allow them to see continued success in this ever-changing market?

In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. Wes will also discuss and teach you:

  • Case studies of successful and failed PLG strategies
  • The important aspects of a great product-led strategy
  • How to effectively implement PLG strategies into your business
  • How to adjust your product-led strategy during uncertain times

December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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