Resources

4 Approaches to Data Analytics for Your Application

Selecting the right solution for your embedded analytics is crucial to the success of your application. But with so many solutions and vendors, how do you make this critical selection? Learn about the different approaches to analytics and the pros and cons for each.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.

The North Star Playbook

Amplitude

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

UserTesting

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.

Intelligent Process Automation: Boosting Bots with AI and Machine Learning

Data Robot

Across all sectors, companies are learning that they can transform their businesses by embracing Intelligent Process Automation, or IPA. With the pairing of AI and RPA, IPA adds a new layer of intelligent decision-making processes to automated RPA tasks. By automating repetitive work, and adding the ability to automate intelligent decision making, intelligent automation frees up your most valuable resources – your employees – to spend more time on higher value and more strategic work. But in order to reap the rewards of Intelligent Process Automation, organizations must first educate themselves and prepare for the adoption of IPA. In our ebook, Intelligent Process Automation: Boosting Bots with AI and Machine Learning.

Marketing-Led Post-COVID-19 Growth Strategies

ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How Banks Are Winning with AI and Automated Machine Learning

Data Robot

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How To Improve Product Sales Training Engagement

Virtual selling—and training—is here to stay. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Read the best practices to deliver the most engaging and impactful Product Sales Training.

Reader Survey 2021 SaaS Brief

Can you believe we are in 2021? 2020 was a challenging year for SaaS professionals. Here at SaaS Brief, we have worked tirelessly to provide guidance and a sense of community for our viewers. SaaS Brief’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our site, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how our site has affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button below:

How Banks Are Winning with AI and Automated Machine Learning

Data Robot

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

Democratizing AI for All: Transforming Your Operating Model to Support AI Adoption

Data Robot

Democratization puts AI into the hands of non-data scientists and makes artificial intelligence accessible to every area of an organization. With the emergence of enterprise AI platforms that automate and accelerate the lifecycle of an AI project, businesses can build, deploy, and manage AI applications to transform their products, services, and operations. But in order to reap the rewards that AI offers, it is essential that businesses first address how their organizations are set up, from their people to their processes. Democratizing AI through your organization requires more than just software. It may require changing your operation models and finding the right guidance to realize the full breadth of capabilities.

Humility in AI: Building Trustworthy and Ethical AI Systems

Data Robot

AI is becoming ubiquitous. More and more critical decisions are automated through machine learning models, determining the future of a business or making life-altering decisions for real people. The number of critical touch points is growing exponentially with the adoption of AI. In this ebook, we explore the concept of humility in AI systems and how it can be applied to existing solutions to ensure their trustworthiness, ethicality, and reliability in a fast-changing world.

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Catch Them If You Can: The Passive Candidates Edition

ZoomInfo

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

The High Cost of a Bad Hire

ZoomInfo

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!