When was the last time you trusted a roadmap to show you where the product could go and how the teams might get there? Because most roadmaps are at least five years long, teams are frequently unable to see the next set of essential features. Can your customers rely on your roadmaps to find out when new features will be released? How can the roadmap for the C-suite be created so that some executives can see the possibilities while others can be confident in the release dates for each feature?
To address this, consider roadmaps as products and establish personas for each viewer. Then, you can decide which information to give to each persona. Join Johanna Rothman as she discusses developing persona-specific roadmaps and the reasons why sometimes less is more.
- How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future
- How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap
- How to present options in a rolling wave roadmap, especially if your product is novel and not yet very predictable
February 28th, 2023
12:30 pm PT | 3:30 pm ET | 8:30 pm GMT