Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? For the full scoop on all of their bold insights on team alignment and unlocking customer-led growth, check out the webinar: The importance of team alignment and variable compensation The roundtable kicked off with the consensus that aligning CS and Sales teams is imperative, not optional.

Scale 106

Scale Sales Compensation Customer Success 106

Chart Mogul

FEBRUARY 4, 2020

Webinars are a powerful tool that can be used at every stage from turning unsuspecting leads into loyal customers. We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinar Promotion. Webinars make a great first impression.

Marketing 69

Marketing Social Media B2B Onboarding 69

User Pilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Let’s dive in!

Branding 100

Branding Social Media Technical Review Software Review 100

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

VP of Engineering 62

VP of Engineering Underperforming Technical Team Forecasting B2B 62

SaaSOptics

MAY 6, 2022

” In a recent webinar, Anthony and Clayton Whitfield, co-founder of SaaSOptics , connected to discuss the importance of a well-maintained F&S ecosystem in enabling rapid growth, minimizing risk, and saving cash. .” Healthy Churn , CAC , and ARR rates are all clear signs of success at early-stage companies.

SaaS 76

SaaS Scale Underperforming Technical Team Forecasting 76

SaaSOptics

DECEMBER 7, 2021

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]. That was the central theme of a recent webinar about preparing for a capital raise. A successful pitch is all steak and no sizzle,” said Rob Belcher, Managing Director, SaaS Capital. . Fundraising never really stops. All Steak, No Sizzle.

Benchmarks 77

Benchmarks Scale Venture Capital Outsourced Development 77

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. But get this? How do you conduct customer research?

Scale 206

Scale Strategy Marketing Education 206

SaaStr

APRIL 19, 2023

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work. Most SaaS companies need to spend more on marketing. No matter what, you need to do more marketing in the back half of this year.

Sales Hiring 148

Sales Hiring Marketing ChatGPT Strategy 148

Chart Mogul

FEBRUARY 4, 2020

Webinars are a powerful tool that can be used at every stage from turning unsuspecting leads into loyal customers. We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinar Promotion. Webinars make a great first impression.

Marketing 52

Marketing Social Media B2B Onboarding 52

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? Will there be any new categories in the next 5-10 years? Big Enterprises are taking a risk on you.

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? I recently hosted a webinar with four leaders from our team to learn how they work together to bolster retention, expansion, and upsells as a truly unified CS and sales front.

Customer Success 89

Customer Success Retention Revenue Sales 89

Hull

OCTOBER 28, 2020

It takes a well-engineered concoction of the right data, product iteration, messaging, and distribution to realize success on the level of these exemplary organizations. In this webinar, we dive into a noteworthy component of a strong product-led strategy: customer behavioral data. Register for our webinar. Register.

Retention 75

Retention Data B2B Acquisition 75

SaaStr

OCTOBER 12, 2020

SImple tips to Do Better in Q4 With What You Already Have: – Drive Down Churn – Drive Up NPS – Be More Grateful – Zoom with 10 Customers a Week – Promote Your Star(s) – Less Spam, more ABM – Weekly Webinar – Improve Lead Routing – Improve Lead Scoring – Talk to Every Prospect.

Sales Recruiting 342

Sales Recruiting Sales Hiring Churn Onboarding 342

SaaStr

OCTOBER 27, 2022

You need engineering, product in all start-ups — but in SaaS, even in the very early days, you also need sales, client success, true support, demand gen marketing, etc. And Things I Successfully (More or Less) Offloaded By/At $1m ARR: Client/Customer Success. Hired a Great VP of Marketing Early(ish ).

Sales Hiring 279

Sales Hiring Sales Recruiting Scale Scaling 279

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

How To Buy Saas

FEBRUARY 4, 2021

Nowadays individuals and small business owners are focusing on live webinars more than ever. In 2021, the conduction of webinars has become the most important tool to build up a strong relationship with potential leads. It is due to this reason, webinars are conducted mainly for business purposes. What Are Webinars?

Payment Solutions 59

Payment Solutions Software Review Payments Payment Methods 59

SaaStr

FEBRUARY 28, 2022

Back to getting on jets, doing real events and field marketing, but also … living primarily distributed start-up lives, on top of Zoom. If that’s you, or your VP of Sales, or even your VP of Marketing … it can sort of work for a while. Some are better at SMBs, vs. mid-market. But the thing is, that’s a bad use of time.

Scale 241

Scale Sales Hiring Sales Enterprise 241

SaaStr

MARCH 30, 2020

Go visit all your top customers in person 2x a year — once we can do this again ?? Every customer should know who their customer success manager is. For Your Customer Success Team — And You. Do a weekly explainer webinar, every week, at the same time. More here: Webinars Almost Always Work | SaaStr.

Pricing 228

Pricing Customer Success Investment Marketing 228

SaaStr

OCTOBER 19, 2022

ARR, growing 30%, and worth a stunning $20B in today's market. This is why the market loves them today. Slowly going upmarket — after 14 years. After 14 years of staying “50 employees to 5,000” A reminder it’s never too late to go upmarket! #5. They are at $1.2B The secret? 40% EBDITA.

Scale 261

Scale SMB Engineering Cloud 261

Hull

OCTOBER 28, 2020

It takes a well-engineered concoction of the right data, product iteration, messaging, and distribution to realize success on the level of these exemplary organizations. In this webinar, we dive into a noteworthy component of a strong product-led strategy: customer behavioral data. Register for our webinar. Register.

Retention 52

Retention Data B2B Acquisition 52

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

Scale 232

Scale Sales Hiring AI Sales Recruiting 232

FastSpring

FEBRUARY 11, 2019

Constant shifts in consumer preferences and a growing martech landscape mean that it can be challenging just to keep up with the latest and greatest in marketing—much less determining which strategies to go after next. Ready to set your software company up for success in 2019? Click here to register for our webinar now!

Software Review 61

Software Review Software Business Technical Review 61

SaaStr

JULY 7, 2023

In a survey by Influitive, 58% said customer marketing was very important, and almost 60% had moderate-to-significant revenue gains thanks to customer marketing. Yet, many customer marketing teams remain relatively small and unsupported in B2B organizations. But general segments aren’t going to move the needle effectively.

Retention 175

Retention Software Review Revenue Systems Review 175

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 101

Strategy Marketing Social Media AI Search 101

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Honey, check out this new webinar on support workflows! B2C marketers get to have all the fun! B2B marketing has a reputation for being more performance-oriented than brand-oriented. Can you imagine?

B2B 242

B2B Branding Marketing B2C 242

ProfitWell

JULY 22, 2019

Webinars never get any love. Most marketing people see them as something they know they're supposed to do to get a few more leads, but the level of thought and effort are kept to a minimum. For Dan, webinars are the ultimate “high-leverage sales process.” A winning webinar method. He suggests your webinar have the same.

Marketing 41

Marketing Sales Consulting Acquisition 41

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.

Scale 102

Scale Scaling SaaS Underperforming Technical Team 102

SaaStr

SEPTEMBER 14, 2023

Whether you’re just starting out in SaaS or have a successful SaaS startup, founders and startup teams can learn a lot from those who have found success in the industry through its ups and downs. When you go through that, you become passionate about sales. That VP of Sales came out of Salesforce. And a magical thing happened!

Outsourcing Services 200

Outsourcing Services Sales Hiring Scale Sales Recruiting 200

SaaStr

JANUARY 30, 2021

One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. They often hire a VP of Demand Gen Marketing even before they have their first paying customers. A great VP of Marketing can help make the sales reps better qualitatively, even before you have a VP of Sales.

Sales Hiring 350

Sales Hiring Sales Recruiting Scale Marketing 350

User Pilot

APRIL 8, 2024

TL;DR A SaaS growth strategy is a comprehensive plan designed to increase a company's user base, revenue, and market presence. Selecting KPIs that align with strategic goals and the customer journey to evaluate the success of growth initiatives. Hosting product webinars that target specific user segments. Sales-led growth.

Strategy 52

Strategy Business SaaS Technical Review 52

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 104

B2B Development Team Review Software Review Marketing 104

SaaStr

DECEMBER 4, 2021

As Sloan puts it, “Selling as a thing isn’t going away, but it’s changing…it’s not about the sale, it’s about the relationship. Revenue team > marketing and sales. Your sales and marketing teams should be working alongside each other. Email * The latest SaaStr updates straight to your inbox. The RevTech Guiding Principles .

Scale 252

Scale Sales Hiring Social Media Technology 252

Buffer Resources

APRIL 17, 2024

It’s also one of the first social platforms people looking for a B2B partner go. So in this article, we'll explore seven ideas – inspired by the recommendations – that B2B companies can use to maximize their LinkedIn presence and inspire their marketing efforts.

B2B 91

B2B Social Media Venture Capital Company Culture 91

Intercom, Inc.

APRIL 30, 2020

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. In times like these, we could all use friends, supporters, collaborators.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

SaaStr

APRIL 27, 2021

We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this. And built for specific genres and they were so successful. So we didn’t want to be another webinar.

Leadership 235

Leadership Branding Engagement Interviewing 235

Baremetrics

APRIL 3, 2019

When we started Demio , we firmly believed that webinars were the most powerful marketing tool for bringing in leads and sales, but the results for our own webinar campaign were disappointing. We are literally the co-founders of Demio : a webinar platform built for marketers. We were frustrated.

Engagement 51

Engagement Underperforming Technical Team Content Marketing Growth Hacking 51

SaaStr

NOVEMBER 30, 2022

Customer testimonials, case studies, founder-written vision boards, and recorded webinars are all ways to tell your story and share how you can solve the problems your prospects are facing. You can then identify qualified marketing leads—someone who has downloaded and engaged with your content a few times. Hire for fire in the belly.

Sales Hiring 199

Sales Hiring Development Technical Review Management 199