SaaStr
JULY 22, 2020
I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it). But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then at Adobe Sign / EchoSign I had some good — and painful — learnings.
Andreessen Horowitz
OCTOBER 18, 2020
New technologies enable activities that fall into one of two categories: 1) doing things you could already do but can now do better because they are faster, cheaper, easier, higher quality, etc. 2) doing brand new things that you simply … The post Doing Old Things Better Vs. Doing Brand New Things appeared first on Andreessen Horowitz.
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SaaSX
SEPTEMBER 29, 2020
The SaaS sales playbook applied best to a product-led growth when it is adapted to be sales-assisted versus sales led
SaaStr
NOVEMBER 18, 2020
Second-timers know the playbook and can execute against it faster. But often times, they also have a bit of healthy skepticism, a bit of baggage, from the last time. First-timers often know very little, but are baggage free. That can be very powerful. I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here ) and just been awestruck by how much better than me they are as founders, and how much better they̵
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The Daily Egg
NOVEMBER 5, 2020
Even the smallest teams need an easy way to work together and stay connected, especially when they’re not working in the same physical location. But whether you’re a remote team, have numerous locations, or manage a small team working in the same space, collaboration is a critical piece of crushing your business goals and finalizing […]. The post Best Collaboration Software appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
NOVEMBER 2, 2020
The start of any journey begins with consulting a map. But if you’re a product designer starting out on a new project, you might find yourself with a blank page, and the job of drawing the map: of defining the high-level design direction that your team is going to use to chart their course. Mess it up, and you could find yourself quickly marching your team off a cliff.
DeepStream
AUGUST 16, 2020
What can you learn from video games to engage your customers and get them addicted to your products? Gamification Gamification is to key to successful engagement
SaaS Brief Submitted Articles
OCTOBER 6, 2020
Not just WHY you should SaaS-enable your software application, but also HOW to SaaS-enable it. Transitioning an application into a modern SaaS enabled offering in more of a challenge than many people realize or expect.
Neil Patel
DECEMBER 29, 2020
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Unbounce
DECEMBER 2, 2020
As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?
Nimble - Sales
DECEMBER 11, 2020
We are almost at the end of the year; and what a year it’s been. Phew! A lot of you might be thinking about setting New Year’s resolutions, creating lists of skills to work on next year, while probably also thinking about things you could gift your team members, family, and friends. In a year […]. The post Books That Will Make You a Better Leader and Human in 2021 appeared first on Nimble Blog.
Andreessen Horowitz
DECEMBER 28, 2020
Crypto has gone through an eventful year. Decentralized exchanges and platforms that allow users to trade, loan, or borrow cryptocurrency have soared in volume. Developers are taking advantage of the flexible, interlocking nature of blockchains to create new applications that … The post The State of Crypto: A Builder’s Guide From Crypto Startup School appeared first on Andreessen Horowitz.
SaaSX
SEPTEMBER 29, 2020
Many product-led companies get to the sales fork in the road and scratch their head wondering where and how to start building their sales machine. It's entirely new for them and the path forward isn't always clear. It's helpful to understand the options.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaStr
DECEMBER 15, 2020
It took us 2 years just to figure out our ultimate business model. What you think you do on day 1 may look very different by day 365. [link]. — Aaron Levie (@levie) September 11, 2020. It seems like everyone wants to be a SaaS founder these days. I meet with great VPs of Sales and Product in particular who are Ready. It’s time. To go out on their own.
The Daily Egg
NOVEMBER 4, 2020
Employee monitoring software is more than just a tool for keeping an eye on your staff. These tools ensure that your entire team stays on-task and avoids distractions while they’re working. Employee monitoring tools have features for security, time tracking, and even productivity management. Overall, business owners and managers can use monitoring software to gain […].
Tom Tunguz
SEPTEMBER 30, 2020
I’ve been steadily progressing through the excellent books in the Stripe Press catalog. First, I read High Growth Handbook. Most recently, I read An Elegant Puzzle: Systems of Engineering Management by Will Larson. It’s the best book I’ve read on engineering management. Will has worked at Digg, Uber, Stripe, and is now at Calm and has seen many engineering teams endure and thrive through hypergrowth.
Intercom, Inc.
JUNE 10, 2020
Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Here, I will tackle some of the common questions around it: Does it exist?
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
DeepStream
AUGUST 16, 2020
Developing reliable, high-quality software which solves real problems is already a tough enough. Map that onto procurement and it seems impossible.
Baremetrics
NOVEMBER 10, 2020
2020 has turned in to one of the most unusual years of my life, for both the obvious reasons but also for reasons I definitely wasn’t expecting at the start of the year. After 7 years of work building this little company, Baremetrics has a new home. I won’t bury the lede here. In our usual transparent fashion, I’ll lay out all the top-level bits everyone’s interested in, then I’ll dive in to how we got here!
Neil Patel
DECEMBER 26, 2020
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.
Unbounce
OCTOBER 22, 2020
When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Chart Mogul
SEPTEMBER 17, 2020
Answering the most common and most pressing questions about MRR to guide your 2021 planning. Monthly recurring revenue is one of the least exciting topics to take on in 2020. It is simple (to calculate). Everyone knows what it is about. It is hard to act on it (especially if you’re gunning for immediate results). So why deal with it in the first place?
Andreessen Horowitz
DECEMBER 18, 2020
A year ago, none of us would believe that mRNA vaccines would be a household name. And yet here we are, at the end of 2020, counting the days towards a vaccine that could not just save lives but help … The post Bio Eats World: The Machine that Made the Vaccine appeared first on Andreessen Horowitz.
Outseta
OCTOBER 12, 2020
The challenges that I’ve faced as a bootstrapped founder simply aren’t the ones that are commonly talked about By Geoff Roberts · 17 min read The internet is littered with horror stories detailing the many challenges of entrepreneurship. We’ve all read the tales of founders wrestling for years to find product market fit , of co-founders squabbling over equity, of the CEO riddled by anxiety as he drains his infant daughter’s college fund to keep his start-up afloat for another month.
SaaStr
NOVEMBER 19, 2020
IME, rough order to make hires in: VPM: $0.2m ARR VPS: $1-$1.5m ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. More here: [link]. — Jason BeKind Lemkin (@jasonlk) July 21, 2019. The other day I was meeting with a great CEO who had raised a modest seed round. Enough to invest, but not enough to go crazy with. He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
The Daily Egg
JULY 10, 2020
Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry. But you need to choose a blogging platform before you can write […]. The post Best Blogging Platforms appeared first on The Daily Egg.
Tom Tunguz
SEPTEMBER 21, 2020
High growth software companies are valued based on forward revenue multiples. In other words, to calculate the enterprise value of a business, you multiply the revenue by the forward multiple. But, how does the market set the multiple? What predicts the forward multiple, or correlates with it? I pulled together the data for the basket of the roughly 60 publicly traded SaaS companies and ran a linear regression to understand the predictive power of the many key metrics reported by public companie
Intercom, Inc.
AUGUST 25, 2020
We all know what a conversation between two people sounds like. “Hey, can you help me a sec?”. “Sure. What’s up?”. “I just can’t make sense of this dashboard.”. Human conversation is a sequence of verbal exchanges – what linguists call turn-taking. This rhythmic exchange is deeply hardwired into our social neurophysiology, as call-and-response bonding in animals is likely hundreds of millions years old.
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