Sales Hacker

JULY 16, 2018

I asked Gaetano to join me in a discussion about permission based marketing and growth hacking – and where the boundaries lie with user consent. He said the most disturbing trend in marketing today is “influencers” promoting spam tactics to their fans and calling it “growth hacking.”. Growth Hacking Is Not a Strategy.

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Growth Hacking Startup compliance Strategy 49

OpenView Labs

MARCH 6, 2019

This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. The post Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast] appeared first on OpenView Labs.

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Sylvia Ng

JANUARY 10, 2016

Looking for growth blogs? I don’t know about you, but I am sick of reading hokey growth hacks promising to increase your customer base from 0 to 1M in 60 seconds. 11 Serious Growth Hacking / Marketing Blogs to Follow. 11 Serious Growth Hacking / Marketing Blogs to Follow.

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SaaStr

MARCH 1, 2024

You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows). That’s a different, and critical, job than CTO. Marketing is also an art and science.

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Scale Part-Time VPE CTO Hire Fractional VPE 242

ProfitWell

SEPTEMBER 30, 2019

What is growth hacking? Growth hacking was coined by Sean Ellis to describe strategies that singularly and obsessively drive a company's growth. The idea of growth hacking is ambitious, if not vague. They are changes you make across your workflow that align your entire team to work toward growth.

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SaaStr

FEBRUARY 20, 2023

Growth Hacking. In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 or 2 customers from blogging and writing? Event Marketing. Can you get any good leads by going to an industry event?

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SaaStr

OCTOBER 10, 2023

Growth hacking. Most of us are bad at making events pay. But done right, they can really perform. Customers and prospects attend them, after all. Especially, try to do the 1–2 largest events in your industry. Building lists and spamming, er, emailing them often fails. Or even creates backlash. Favors + Warm Intros.

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Tom Tunguz

MAY 1, 2013

That’s how long it would take to double your user base at those growth rates. Though there is some science to growth developed by the technology-fluent marketer, aka growth hacker, growth remains a confounding art because there isn’t one feature - like implementing FB Connect or promoting Tweets or having a big red button on a home page.

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The Marketing & Growth Hacking Publication

MARCH 27, 2019

Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. 10 Tips To Create a Power-Packed Pitch for Your Startup (Marketing and Growth Hack) was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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SaaStr

DECEMBER 7, 2021

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. So the Dropbox team decided to go back to the basics and focus on improving funnel health, pulling out some of the growth hacks, and focusing on the essential first user experience.

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SaaStr

APRIL 17, 2021

Marketing = Growth Hacking. I’m worried. You don’t need a CMO. At least, not yet. Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. You are the 10,000th SaaS company to market. Why would anyone even look for you, let alone buy you? 1m-$10m ARR.

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Chart Mogul

APRIL 24, 2019

Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. A bit of background.

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Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Rakam

MARCH 11, 2019

I love marketing on Linkedin, and recently I started use Dux-Soup to create awareness. Let me tell you about my little guerilla technique: I use Dux-Soup to visit the profiles of my target audience. I usually set my bot for 200 visits per day. The reason behind this is to create awareness.

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SaaStr

SEPTEMBER 23, 2021

These folks rarely have any idea how to do demand gen, ABM, growth hacking, etc. A few titles that IMHE are flags: “VP of Product Marketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. Product Marketers know how to explain how a product fits.

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SaaStr

JUNE 23, 2020

You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows). That’s a different, and critical, job than CTO. Marketing is also an art and science.

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User Pilot

NOVEMBER 12, 2023

The growth hacking process is a process of rapid iterative experimentation: you analyze the current situation, generate ideas for improvement , prioritize them, and test their impact. This should happen at all stages of the funnel , but priority should go to activation because it has the biggest impact on growth.

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SaaStr

MARCH 13, 2023

Prioritize user experience as a growth strategy Today, most SaaS companies depend on growth hacking and funnel optimization to unlock growth. Co-founder and CEO of Scratchpad, Pouyan Salehi, and OpenPhone’s Co-founder, Daryna Kulya, share how they consistently engineer delightful experiences for their customers.

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SaaStr

AUGUST 18, 2019

Expecting magic growth hacking solutions. Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Growth hacking is real. More here: I Never Lost a Customer I Actually Visited | SaaStr. But in B2B, even when it works, it takes months at best.

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SaaStr

FEBRUARY 22, 2022

From $1k-$3k ACV, marketing is growth hacking. The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all.

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SaaStr

NOVEMBER 19, 2020

But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. The chart above illustrates the ideal plan, but let’s dig into the detailed suggestions: You really can and should try to hire your VP of Marketing as Early as $20k in MRR.

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Part-Time VPE Sales Hiring CTO Hire Scale 363

CloseSaaS

AUGUST 28, 2017

They map out hundreds of tests and hacks, hoping to find that one perfect path to success. Startup founders love to experiment, especially when things aren’t going well.

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Sujan Patel

JANUARY 13, 2020

A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth. The post What the Heck is Product-Led Growth? Blogs are going up on the subject, and […].

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User Pilot

JANUARY 23, 2023

This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. How growth marketing differs from traditional marketing and growth hacking. Let’s begin.

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SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn.

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Neil Patel

AUGUST 11, 2021

Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.

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SaaStr

APRIL 12, 2021

corporate marketing or growth hacking) insisting on being your CMO. Typical examples are: A top individual sales exec with no management experience wanting to be a VP of Sales. A director of marketing experienced in one area (e.g.,

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SaaStr

JANUARY 30, 2019

And “growth hacking” may have reached its limits. He signed up that week. Most founders will tell you similar stories. Yes, spam doesn’t work anymore, at least not in B2B. Purchased lists have little-to-no ROI. But once you figure it out, email almost always work s. Well email is special: It is open , and.

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Intercom, Inc.

MAY 28, 2019

You can growth hack the first one, but to build a great business, you need to invest in the second one. There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them. The key to solving the second funnel is onboarding.

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SaaStr

MARCH 28, 2019

Growth Hacking. In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 customer from blogging and writing? Can you get even a couple of customers by emailing to a list? Event Marketing.

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CloseSaaS

FEBRUARY 12, 2016

While everyone likes to talk about all of their great hiring and recruiting hacks, no one likes talking about having to fire employees—until now. How do you build a great startup culture?

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The Marketing & Growth Hacking Publication

AUGUST 11, 2020

However one of the oldest breweries, Pabst Blue Ribbon, is celebrating 175… Continue reading on Marketing And Growth Hacking ». The birth of the beer can started at the end of Prohibition.

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Branding Growth Hacking Marketing Advertising 52

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

In light of the pandemic, how can small business owners get creative with their content and messaging to feed their customers’ needs in an… Continue reading on Marketing And Growth Hacking »

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Growth Hacking Business Marketing 52

SaaStr

JUNE 29, 2019

To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese.

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The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Continue reading on Marketing And Growth Hacking » How a framework for asking questions can help you solve your most burning customer questions.

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The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Continue reading on Marketing And Growth Hacking ». The secret to making an impact with any marketing is to hit two simple criteria.

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Growth Hacking Business Marketing 52

Agile Payments

FEBRUARY 21, 2023

9 Effective Growth Hacking Strategies to Skyrocket Your Startup Photo by Campaign Creators on Unsplash Although the term growth has been thrown around a lot, especially in the start-up community, many entrepreneurs still need to be made aware of what growth hacking is and how it works. What is Growth Hacking?

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The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

5 Lead Generation Strategies For SaaS Companies was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story. Subscribe to CRO Letter and learn Conversion Rate Optimization with one free newsletter every week.

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