article thumbnail

Dear SaaStr: How Do I Best Prevent Churn?

SaaStr

Dear SaaStr: How Do I Best Prevent Churn? You can’t eliminate churn. You can hide churn (e.g., My top suggestion is: Measure churn carefully, and consistently. Usually, your smallest customers will churn at the highest rate. And set a big annual goal to drive churn down say 20%. Instead, you drive it down.

Churn 217
article thumbnail

The Riskiest Venture-Backed Startups Are 3H’s: High Growth, High Churn and High Burn

SaaStr

The burn and the churn. The burn was at a stunning $2m a month, and the churn had spiked. It’s sort of a death spiral: High churn, but no burn = struggle, but the engine self-perpetuates to an extent. What’s really hard to solve is The 3H’s: High Growth for a while — but High Churn. And High Burn.

Churn 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When a Struggling Customer Churns, You Learn How Important You Are

SaaStr

So lately I’ve listened to a few calls from churned customers from portfolio companies. Get on the phone with all your churned customers, if you can. Image from here ) The post When a Struggling Customer Churns, You Learn How Important You Are appeared first on SaaStr. How much of a vitamin vs. a painkiller are you?

Churn 191
article thumbnail

Big Companies Don’t Churn. They Quit You.

SaaStr

Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Folks churn out of their Verizon plan, their Netflix subscription, etc. And sometimes they’ll churn even just for a modestly better deal. the dynamics are similar.

Churn 362
article thumbnail

The Customer Success Onboarding Playbook

A successful customer onboarding process improves efficiency, increases capacity and decreases churn. Customer onboarding is a very crucial – yet sometimes overlooked – step in the customer journey. This playbook features tips from industry leaders and outlines all the steps needed to create a best-in-class onboarding experience.

article thumbnail

If Nothing Else – Segment Churn

SaaStr

Everyone seemingly became an expert in churn. Your churn rate should be 0.123909% per month. Churn is not a GAAP metric. In fact, Christoph Janz had a great post a ways back noting how even public companies define churn differently. But they excluded churn in the first 60 days. It should be net negative.

Churn 260
article thumbnail

How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction? Churn is expensive.

Churn 105
article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

article thumbnail

Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Frustrated customers = high churn! The goal is to discover these reasons before customers churn. Armed with this insight, teams can implement well-informed strategies, preserving customer allegiance and diminishing the prevailing churn rates. This objective can be achieved by analyzing a blend of leading and lagging indicators.

article thumbnail

The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base. Satisfaction won’t cut it. But where do you start?

article thumbnail

The Hidden Costs of Poor Customer Onboarding

Churn starts within the first 30 days of customers purchasing a product. A lot of it comes down to the first impression customers get through the onboarding process. A poor experience can result in losing current and future customers, and unnecessary overhead.

article thumbnail

Why Product Led Growth is a Customer Success Responsibility

But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention.

article thumbnail

How to Choose an AI Vendor

But rapid change, vendor churn, hype and jargon make it increasingly difficult to choose an AI vendor. You know you want to invest in artificial intelligence (AI) and machine learning to take full advantage of the wealth of available data at your fingertips.

article thumbnail

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

In this webinar you will learn how to: Determine if your product is addressing a need within the market; Align your messaging, channels and tactics; Shape your sales strategies to reduce churn; Measure the effectiveness of your strategies in relation to your revenue; And more! October 29, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.

article thumbnail

If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. In this webinar we will review: The elements of good customer onboarding. Examples of successful product onboarding strategies.