SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 214

Marketing Scale B2C B2B 214

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? But a nascent mid-market does exist : 41 companies produced between $5-25m. in startup market cap. To contrast with web2, Salesforce counts 150k customers in a market of about 650k who spend $57b annually. This is just the web2 CRM market.

Payment Solutions 335

Payment Solutions B2B Software Payment Services 335

Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

Sales Hiring 348

Sales Hiring Sales Recruiting Scale Marketing 348

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 196

Marketing ChatGPT Mobile Onboarding 196

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 227

Scale Marketing SaaS Scaling 227

The Daily Egg

FEBRUARY 2, 2023

ClickUp is our favorite marketing project management software of the six tools we review below. The post Best Marketing Project Management Software Compared appeared first on The Daily Egg. This platform stands out from other options.

Software Review 303

Software Review Software Management Marketing 303

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 200

Sales Recruiting Marketing Sales Hiring Market Segmentation 200

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 362

Marketing Startup Finance Technology 362

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 242

Marketing Leadership Engineering Enterprise 242

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. As these waves form, buyers seek insight & vendors have an opportunity to build trust & develop a brand educating the market. How can I use them?

Marketing 217

Marketing Outsourced Development Machine Learning Artificial Intelligence 217

SaaStr

DECEMBER 19, 2023

So I know we’ve all become stock market, interest rate, ZIRP and fed experts over the past 24 months. So everyone has their crystal ball now on where the markets are headed in SaaS and for Cloud leaders. Third, the markets to me at least aren’t as rational as they look. Just as we were all geniuses in 2021.

Marketing 234

Marketing Cloud Trends Scale 234

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. It depends on the depth of the potential recession and the impact to the capital markets.

Product Marketing 350

Product Marketing Sales Hiring Marketing Software Development 350

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 208

SaaS Payments Payment Services Payments Payment Features 208

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

NOVEMBER 5, 2023

Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1. ChatGPT — the marketing analyst I’ve never had! Krithika Muthukumar leads marketing at OpenAI. What’s your core stack of apps today?

ChatGPT 229

ChatGPT Marketing Travel Sales 229

SaaStr

FEBRUARY 7, 2024

To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. Morgane Palomares, VP of Marketing at Vercel, shared a relevant example in that their business uses a freemium model to bring in approximately 100,000 sign-ups a month.

Scale 216

Scale Sales Hiring Strategy Marketing 216

The Daily Egg

AUGUST 8, 2022

Affiliate marketing has a definite allure. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg. It’s a lucrative business that continues to generate income even when you’re off the clock.

Marketing 328

Marketing Business 328

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 251

Enterprise Marketing Sales SaaS 251

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 300

Marketing Business 300

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Marketing 236

Marketing Scale Mobile Branding 236

Tom Tunguz

JUNE 14, 2023

Nvidia’s sudden surge to $1t in market capitalization in the public market suggests it could be the case. If a company adds AI to their pitch or nabs a.ai domain, will they raise money at a higher valuation? The data tells a different story.

AI 298

AI Marketing Pricing Software 298

SaaStr

OCTOBER 5, 2023

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub. of the $2B total ARR for HubSpot.

Marketing 208

Marketing SMB Scale Revenue 208

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 325

Marketing Business 325

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 232

Scale Revenue Scaling Marketing 232

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

Software Review 351

Software Review Software Marketing Data 351

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 317

Marketing Social Media Strategy Management 317

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. But before you can start thinking about subject […].

Marketing 362

Marketing Engagement Strategy 362

Tom Tunguz

JULY 4, 2023

In August of last year, public markets switched from valuing SaaS companies primarily on growth to primarily on profitability. I wondered if the public markets have begun to change the way they value these businesses. In the past two months, high-flying software companies have seen 40-112% increases in valuation.

Software 223

Software Marketing AI Metrics 223

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least.

Product Marketing 272

Product Marketing B2B Startup Marketing 272