SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C 196

B2C B2B Enterprise Leadership 196

SaaS Metrics

JUNE 18, 2023

Read more The post B2B and B2C SaaS Marketing Techniques first appeared on SaaS Metrics. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be.

B2C 52

B2C B2B Marketing SaaS 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 144

B2C Marketing Advertising Branding 144

How To Buy Saas

MAY 26, 2022

B2C marketing automation stands for business-to-customer marketing, which refers to the marketing that deals with only individual customers instead of dealing with other various companies as customers. B2C marketing not only promotes its products and services, it rather invokes a strong sense of emotional feedback from the customers.

B2C 52

B2C Software Review Scale Software 52

Sales Hacker

OCTOBER 11, 2021

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 72

B2C B2B Sales Management 72

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74

B2C B2B Business Payment Features 74

CloseSaaS

AUGUST 18, 2022

B2B and B2C sales share some similarities, but they’re also very, very different. Discover 7 key differences and tips for succeeding wherever your career takes you.

B2C 52

B2C B2B Sales 52

SaaS Metrics

MAY 6, 2021

Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS customers are mostly companies and sometimes end-users of applications.

B2C 45

B2C B2B SaaS Metrics 45

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Retention 258

Retention B2C B2B Churn 258

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H. Communication is like water. Ice or ice-cream?

B2C 84

B2C B2B Marketplace as a Service compliance 84

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2C pricing.

B2C 52

B2C Subscription Payment Features Payments 52

BrightBack

JUNE 13, 2019

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. We published the results of our Customer Retention Survey.

B2C 56

B2C B2B Retention Trends 56

SaaStr

JULY 11, 2021

B2C folks are focused on users. B2C folks often never even talk to their users at all, other than a small subset of folks that work at the company. B2C folks can write off individual customer complaints unless in the aggregate they impact virality, usage, etc. I know this doesn’t sound profound, but it is. All the time.

B2C 265

B2C SaaS Revenue Metrics 265

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail.

Part-Time VPE 211

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 211

SaaStr

JANUARY 21, 2024

Sometimes, market pull really matters more than what any CEO does, especially in the short-term, and especially in B2C. It can seem crazy how much more a CEO can make than a top engineer or marketer or support professional working almost or even just as hard. Someone has to be in charge of getting that done. That’s the CEO.

B2C 240

B2C Engineering Revenue SaaS 240

SaaStr

SEPTEMBER 28, 2022

The reason I strongly recommend SaaS experience (from a successful but probably not BigCo experience) is the sheer volume of features and workflows and customer demands over B2C or freemium products, and other domains. I wish they could make the jump, the B2C folks, because they make prettier, easier-to-use products.

Sales Hiring 250

Sales Hiring B2C B2B Engineering 250

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo. So it’s doing what Wall Street wants today. But is Duolingo SaaS? Well, it’s SaaS-ish.

Scale 293

Scale B2C SMB B2B 293

OpenView Labs

JULY 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful.

B2C 40

B2C Branding B2B Acquisition 40

The Daily Egg

JUNE 29, 2021

Nowadays all we seem to hear in B2B and B2C […]. A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. The post What is the Customer Journey and Why Do You Need to Create One? appeared first on The Daily Egg.

B2C 363

B2C B2B 363

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Trends 264

Stax

MARCH 14, 2024

Business to business organizations provide services or goods to other companies, unlike business to consumer (B2C), which is when businesses transact with consumers (individuals). B2B vs. B2C Payments Despite the fundamental similarity that money is being given from one entity to another, B2B and B2C payments are quite different.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 215

B2C Scale Marketing Sales Hiring 215

Tom Tunguz

MAY 24, 2023

Now, cloud companies, major B2B & B2C software companies’ appetite for GPUs has put the Data Center segment on a hypergrowth trajectory. Then gamers, at home during Covid, frenzy-fed for newer GPUs to render beautiful games. Since then, revenue has plateaued because gaming revenue halved. AI has replaced that demand.

Machine Learning 295

Machine Learning Artificial Intelligence B2C AI 295

Mucker Capital

JANUARY 9, 2024

In this Mucker Growth session, Julius Lai from ArtShare d iscusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps from the webinar, including a diagnostic tool and real-world examples, making it useful for a broad audience.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

JULY 21, 2019

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? Not if you want the whole world to love, and use, your product. View original question on quora. The post Is it recommended to require the credit card details upfront during the signup? appeared first on SaaStr.

B2C 136

B2C Strategy SaaS Metrics 136

SaaStr

MAY 28, 2022

Some of your customers in B2C and that are startups may be under pressure and cutting back. That’s a lot. That’s a lot. It means another , additional $20+ Billion spent on SaaS apps next year alone. Times are a bit turbulent. But overall — things are still growing like crazy in SaaS and Cloud.

Cloud 334

Cloud B2C SaaS Enterprise 334

SaaStr

DECEMBER 20, 2023

From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM. Canva hasn’t seen any “macro impacts” to revenue growth, nor have a number of other SaaS leaders that sell in large part outside of tech. #2.

AWS 245

AWS B2C AI Scaling 245

SaaStr

FEBRUARY 28, 2022

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all.

B2C 240

B2C SMB Enterprise Startup 240

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

Enterprise 229

Enterprise Scale B2C SaaS 229

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

SaaS Payments 135

SaaS Payments Payment Solutions Software Review Merchant Services 135

SaaStr

FEBRUARY 8, 2024

10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. “Well, we’re now looking for a proven 10x return on anything we deploy marketing dollars into now. It’s got to be 10x right now.” ” Aha. I get the thought. But — it’s wrong. But in 110% NRR, 80% gross margin SaaS?

Marketing 214

Marketing Scale B2C B2B 214

SaaStr

JUNE 3, 2021

This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail. You have to hire so many functions in SaaS?—?VPS,

Part-Time VPE 281

Part-Time VPE VPCs (Virtual Private Cloud) B2C SaaS 281

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Like Canva, Zoom or Slack.

Business 260

Business B2C SMB Customer Success 260

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Target B2B and B2C both by focusing on people.

Development Team Review 228

Development Team Review B2C Compensation Technical Review 228

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 181

SMB Sales Hiring Scale B2C 181