2021

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Growth Hacking: The 12 Best Techniques to Boost Conversions

The Daily Egg

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like. The post Growth Hacking: The 12 Best Techniques to Boost Conversions appeared first on The Daily Egg.

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Passive Investing in Venture Capital and the Parallels to Public Equities

Tom Tunguz

Passive venture capital investing is a relatively new idea. But it’s transforming the industry. As later stage investors permeate venture capital, they are amassing index funds of startups. If the public equities market is any indication, passive investing is here to stay. In public equities, passive investment funds constitute 54% of total dollars in the market, according to Bloomberg Reseearch.

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Yes, You Need to Fundraise 52 Weeks a Year. The 1-and-30 Rule.

SaaStr

“I don’t want to meet [That VC]. I don’t need money now and it’s distracting.” — most founders, post Seed round. …… There’s a superpower some founders have. When they are ready to raise the next round, be in Seed-2, Series A, B, C or whatever … they just send out a few emails, and in a week or so, have a few offers and even term sheets.

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People leave managers, not companies – 4 ways to better support your team

Intercom, Inc.

Across the US, people are quitting their jobs in record numbers. . This year, it’s estimated that approximately one in four people have quit their jobs , and those positions are remaining open for much longer than expected. Countless theories have tried to explain the “Great Resignation” we’re experiencing, but none have managed to pinpoint an exact cause.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How Omnichannel Marketing Can Improve Your Customer Experience (CX)

SaaS Brief Submitted Articles

Omnichannel is bringing big improvement opportunities to customer experience (CX), and together the new duo has great potential to drum up some business.

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A Marketer’s Guide to the Metaverse

Neil Patel

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

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The Future of Work is Not Corporate — It’s DAOs and Crypto Networks

Andreessen Horowitz

In the future, it’s likely that the average person will not work for a company. Instead, people will earn income in non-traditional ways by taking actions such as playing games, learning new skills, creating art, or curating content. This kind of shift in how we work is not unusual or unexpected — the idea that. Read More. The post The Future of Work is Not Corporate — It’s DAOs and Crypto Networks appeared first on Future.

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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5 Reasons Why Real Estate Agents Need a CRM

Nimble - Sales

CRM stands for “Customer Relationship Management” We like to emphasize the word Relationship as the abbreviation seems to make people run for their life. Think of CRM as a tool that stores information about your leads, clients, and other valuable real estate contacts. CRM can also be used to help you keep track of all […]. The post 5 Reasons Why Real Estate Agents Need a CRM appeared first on Nimble Blog.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to choose the best desktop-as-a-service solution

IT World

Thanks to the pandemic, working from home no longer languishes as a rare option for a few workers. It’s mainstream business practice. Just ask Google, Facebook, Netflix, or the U.S. government: They’re all either delaying office reopenings or shifting to remote or hybrid work. With this work transformation, the desktop is also changing. Decades ago, we used dumb terminals attached to mainframes for corporate work.

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The Complete Guide to Business Startup Costs

The Daily Egg

The top challenge for small business owners is cash flow and the cost of running the business is the second biggest challenge. The post The Complete Guide to Business Startup Costs appeared first on The Daily Egg.

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The 100x ARR Multiple

Tom Tunguz

The 100x ARR multiple might be the fundraising meme of 2021. Before, most investors used forward ARR multiples to value companies, but recently, the 100x multiple seems to be a benchmark for SaaS companies raising rounds. Where did this figure originate? How does it compare to the public markets' valuation of companies? Let’s look at the data.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. In fact, there’s a VC saying that I used to really hate. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. It used to really bug me because I am a firm believer in the strategy of Zero Voluntary Attrition and trying to hire fewer, more committed resources over a higher volume of mercenaries that turn o

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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8 Key Findings from the First Annual FinOps Tech Stack Efficiency Survey Results

Sage Intacct

Companies are continually striving to improve their performance and it is important to know how you stack up to your peers. As FinOps takes a bigger role in charting the growth of a SaaS company, what are the benchmarks for what to do, and when? Sage Intacct, The SaaS CFO, and RevOps Squared conducted research throughout Summer 2021 to benchmark how recurring revenue companies managed the financial reporting process.

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Happy Birthday, HubSpot! 15 Lessons Over 15 Years

OnStartups

15 years ago today, on June 9, 2006, HubSpot was “officially” started. I say “officially”, because unofficially, I had been noodling on the idea of HubSpot for a couple of years with my co-founder, Brian Halligan while we were both classmates in grad school. I picked the June 9th date, because that’s the official date that I graduated and was no longer a student.

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8 Companies with the Best SaaS Onboarding Experiences

User Pilot

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration? The answer isn’t always so straightforward. When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. .

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The Ultimate Guide to Bing SEO

Neil Patel

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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DAOs, A Canon

Andreessen Horowitz

What is (and isn’t) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many other areas? Inspired by our NFT Canon earlier this year (and original Crypto Canon), we’ve culled the below list of resources for those seeking to understand, build, and otherwise get. Read More. The post DAOs, A Canon appeared first on Future.

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3 Simple Landing Page Tweaks to Help Boost Your Sales

Unbounce

You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads).

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Why Marketers Love Using Nimble

Nimble - Sales

In the world today, with the technology and access that we have through the internet, there is a wealth of information available to marketers. Depending on the size of your company or marketing team, the sheer size of the potential data can be staggering. This is where Nimble CRM comes in handy. A CRM can consolidate […]. The post Why Marketers Love Using Nimble appeared first on Nimble Blog.

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Great R packages for data import, wrangling, and visualization

IT World

The table below shows my favorite go-to R packages for data import, wrangling, visualization and analysis -- plus a few miscellaneous tasks tossed in. The package names in the table are clickable if you want more information. To find out more about a package once you've installed it, type help(package = "packagename") in your R console (of course substituting the actual package name ).

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?

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The Secret to Recruiting Quickly and Retaining Your People

Tom Tunguz

There’s a simple secret to hiring quickly and building a strong team. Invest in great managers early. Let’s compare the organizational chart of two different startups. On the left, the startup is flat. There is a single leader, with a handful of individual contributors. On the right, the company structure is a classic hierarchy. When startups start, they tend to look like the company on the left.

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The #1 Reason SaaS Companies Stall Out at $15m-$20m ARR

SaaStr

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In practice, quitting is the only thing. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. In practice, high churn is the only thing. — Jason BeKind Lemkin (@jasonlk) January 17, 2021. Part of my job when I invest in a start-up is to get folks excited about the company.

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Authentication Encounter: OIDC vs OAuth2

Frontegg

Picking the right authentication protocol for your application or platform has become extremely important today, with OpenID Connect (OIDC) and Open Authorization 2 (OAuth2) on most shortlists. But which one is better for your offering, if at all? Without further ado, let’s learn about the two methods and compare them. What Is OpenID Connect (OIDC)?

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Reducing Product Risk and Removing the MVP Mindset

Casey Accidental

I originally wrote this piece internally at Eventbrite and thought it might be valuable to folks who do not work at Eventbrite as well. Slightly edited to remove Eventbrite jargon. What is the right way to build products? Earlier in my career, I would have told you everything should be AB tested, and that you should build only as little as you need to validate a hypothesis.

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Kellblog Predictions for 2022

Kellblog

Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. I’m starting to believe that the value of this series is more about the chosen topics than the predictions themselves because my formula for creating these posts is to select interesting topics that I want to ponder, r

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An In-Depth Guide to Google Analytics 4

Neil Patel

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

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