SaaStr

JANUARY 17, 2021

E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. It’s not market size. It’s not leads and sales and marketing. “It will never last.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaSHolic

MARCH 20, 2023

por @Bernardogalinho* Nos últimos dias 7, 8 e 9 de novembro aconteceu o RD Summit 2018. A Delivery Much também marcou presença, levando a nossa oportunidade de empreendedorismo para a prateleira e contando aos mais diversos perfis a história que viemos construindo ao longo destes 7 anos. O resultado? O crescimento cai”, diz.

Growth Hacking 52

Growth Hacking Marketing Content Marketing SaaS 52

SaaStock

MARCH 26, 2019

Through automated content and survey delivery, we improve and accelerate the process of integrating, developing and acculturating new employees. Árvore de Livros. Based in: Rio de Janeiro. Metatext offers a solution to help SaaS entrepreneurs to automate business processes such as customer services, marketing and insights.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

Neil Patel

AUGUST 6, 2021

O que se busca medir por meio do NPS é o grau de satisfação do cliente em relação a fatores específicos de uma empresa, seus produtos ou serviços em geral. De certa forma, é também um meio de medir a “temperatura” de um elemento dos mais valorizados nos esforços de marketing: a propaganda boca a boca , ou word of mouth.

Marketing 96

Marketing 96

Intercom, Inc.

NOVEMBER 23, 2021

We welcome former Smartsheet CMO Anna Griffin and former Lumileds Chief Legal Officer Cheree McAlpine to the executive team as Chief Marketing Officer and General Counsel respectively. Welcome Anna Griffin, Chief Marketing Officer. Former Google Cloud and Salesforce leader Sanj Bhayro has joined the company as VP, EMEA Sales.

Scale 118

Scale Leadership Communication Sales Hiring 118

Neil Patel

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Tipos de negócio. Exemplos de empresas.

B2B 95

B2B B2C Marketing Software 95

SaaStock

JANUARY 25, 2019

RD Station is an inbound marketing platform targeted at small and medium-size businesses. Based in: Rio de Janeiro, Brazil. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . The company has created SIMM, an analytics platform containing rich market data. Rock Content.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Sales Hacker

SEPTEMBER 1, 2022

Content that’s aligned and improved regularly. The executive sponsor will often have the title of VP of Sales, VP of Sales Operations, VP of Marketing, or Director of Sales Enablement. Meet your go-to-market guru. Outreach role 4: Content curator. Automation that adds efficiency and data-driven decisions.

Scale 84

Scale Technical Review Sales Enablement Systems Review 84

SaaStr

APRIL 1, 2019

Top lessons learned from our best and worst marketing experiments with Lucidchart Co-Founder and CEO Karl Sun and Lucidchart COO and President Dave Grow. From Slooooow Growth to Hypergrowth with Collibra Co-founder and CEO Felix van de Maele and Insight Venture Partners’ Managing Director Teddie Wardi. The Accelerators ??.

Scale 166

Scale Sales Hiring Mobile compliance 166

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe. Web Summit Rio, day 3.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

SaaStr

MARCH 17, 2019

From Slooooow Growth to Hypergrowth with Collibra Co-founder and CEO Felix van de Maele and Insight Venture Partners’ Managing Director Teddie Wardi. Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart CEO Karl Sun and President and COO Dave Grow. Director, EMEA Marketing Tricia Miller.

VP of Engineering 152

VP of Engineering Scale New CTO CTO 152

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Software Review 145

Software Review Social Media Marketing B2C 145

Neil Patel

DECEMBER 29, 2022

Lower marketing costs: E-commerce SEO can also help you save money on marketing costs if you’re on a tight budget. By ranking higher in search results, you can get more exposure without having to pay for ads or other marketing campaigns. Title tags should be accurate and descriptive of the page content. Duplicate Content.

Software Review 97

Software Review Technical Review Mobile Engineering 97

Neil Patel

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. Why Are Marketing Silos Detrimental to Your Bottom Line? Like actual silos, they’re separated and don’t interact.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

OpenView Labs

DECEMBER 21, 2021

Loom’s SVP of Marketing, Rebecca Kline, on finding the right person to build your marketing team. . Sentry.io’s CRO, Chris de Vylder, former head of global SMB sales at Atlassian, shares four steps to grow a sales operations function in your organization. The worst question in the world I get asked is ‘What are you?

SMB 78

SMB Metrics Engineering Retention 78

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” So, how do we go about identifying the types of search queries being used that would signal to us as marketers that: The prospect is currently in the research phase of the buying process. From Gartner.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Andreessen Horowitz

FEBRUARY 13, 2024

The biotech industry is built on one of the cleanest go-to-market strategies in existence: if you make a safe drug that really works, patients are likely to receive it and payors are likely to pay for it. key in vivo data results).

Development Team Review 127

Development Team Review Technical Review Finance Systems Review 127

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Underperforming Technical Team 170

Underperforming Technical Team Social Media Product Marketing Churn 170

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. That is why peer-to-peer content is on the rise. That is why peer-to-peer content is on the rise. What do we mean by the term “review sites”?

Software Review 172

Software Review Technical Review Software Branding 172

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. You’re a busy entrepreneur or digital marketer. The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. Where can they sign up? The result?

Payment Methods 109

Payment Methods Payment Solutions Payments Sales Hiring 109

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our research into The Developer-Focused Go-to-Market Playbook.

Development 57

Development Marketing Sales Content Marketing 57

Neil Patel

FEBRUARY 22, 2023

Adding long-tail keywords to your blog content can attract the right type of customers. Aside from targeting seasonal searchers, you should also create content around the customer journey stage. However, you could de scribe it another way. For instance, perhaps they’ve decided on New York.

Travel 81

Travel Strategy Social Media Technical Review 81

OpenView Labs

JANUARY 26, 2022

Undoubtedly you’ve heard about product-led growth as a go-to-market strategy. You may think PLG and marketing are at odds—who needs marketing when the product sells itself? However, if done right, PLG can unlock tons of growth potential for marketing functions that a typical sales-led approach cannot. .

Scale 77

Scale Marketing Sales Hiring Outsourced Development 77

Intercom, Inc.

OCTOBER 21, 2021

The problem isn’t employees’ lack of motivation to provide a great experience – it’s de-motivation. That evolved over time, and today, I’m really in the content business. That’s often our marketing communication, but it could also be a customer service provider saying. Liam: Excellent.

Payment Methods 129

Payment Methods Airlines Payment Services Software Review 129

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. We do this through a connected content and audience development strategy.

Engagement 79

Engagement Social Media Leadership Technical Review 79

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Baremetrics

AUGUST 29, 2021

The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. If you’re not sure who could benefit from your services yet, casting a wide net and targeting a broad market is one path towards identifying them. Table of Contents. So how do you find the perfect sales target?

Outsourcing Services 124

Outsourcing Services Startup Interviewing Outsourced Development 124

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. Marketing to haystack needles. As Director of Content, I also look after our owned channels and content, so I’m already pushed for time. The way to de-risk this was to sprint from 30 to 100 members.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. Include Interactive Content. Interactive content can be a way to redirect attention away from the webpage, game, app, or social media platform currently occupying them.

Mobile 73

Mobile User Experience Social Media Engagement 73

ChurnZero

NOVEMBER 11, 2020

Customer Success (CS) has become a larger priority for many companies in the past five years as the shift to SaaS subscriptions has become the de facto standard for most license models, and customers can more easily switch vendors with little effort.

Machine Learning 85

Machine Learning Artificial Intelligence Churn Mobile 85

Chart Mogul

FEBRUARY 27, 2018

In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. Given that both Gia and Claire are seasoned veterans in the world of SaaS marketing, I’m inclined to listen. ” Sound familiar?! In the episode.

Sales Hiring 69

Sales Hiring Technical Review Marketing SaaS 69

Intercom, Inc.

NOVEMBER 5, 2018

Smart businesses today are realizing there’s a better way to do business and have started to use live chat messaging for everything, across the spectrum of sales, marketing and support. Live chat for marketing. The average conversion rate for your typical marketing stack isn’t pretty. Here’s the thing.

Scale 239

Scale Business Artificial Intelligence Customer Support 239

Unbounce

MARCH 2, 2020

And SaaS marketers are getting better at all of the above in 2020. The Big Problem: SaaS Marketers Are Converting Less. Get hyped—it’s coming soon to a marketing inbox near you. For starters, software can be pretty intangible and boring-looking, making it harder to market. It’s no easy task. But it is possible.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Tom Tunguz

JANUARY 7, 2014

Searching for the Next Massive Hardware Market - Manufacturers are testing every permutation of device to find the next big success and releasing some Franken-devices in the process. The content isn’t available at scale to demonstrate the quality advantages and the technology is rapidly approaching the limits of the human eye.

Trends 100

Trends Wireless Innovation Technology 100

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market. Shay Rowbottom Marketing. Leadership. Sales Development.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. Marketing to haystack needles. As Director of Content, I also look after our owned channels and content, so I’m already pushed for time. The way to de-risk this was to sprint from 30 to 100 members.

Sales Recruiting 52

Sales Recruiting Scale SaaS Branding 52