FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market. Jump to highlights.

Software Review 144

Software Review Technical Review Development Team Review Branding 144

TrackStreet

MAY 20, 2024

While this platform offers tremendous opportunities for brands to reach a vast customer base, it also presents unique challenges, particularly when it comes to maintaining control over your brand’s presence. Unauthorized resellers can undermine your brand’s reputation, erode profit margins, and create customer confusion.

Branding 52

Branding Strategy Technology Pricing 52

Sales Hacker

AUGUST 2, 2023

Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. We will be pouring more resources into building the best educational media company for all things sales and go-to-market. It’s been an amazing 10-year run for Sales Hacker.

Branding 75

Branding Sales Innovation Education 75

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? No matter how compelling the brand seems to be. Not all, but most. Don’t just hire one.

Sales Hiring 261

Sales Hiring Sales SaaS B2B 261

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 129

Branding Startup Software Sales Recruiting 129

Sales Hacker

AUGUST 2, 2023

Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. We will be pouring more resources into building the best educational media company for all things sales and go-to-market. It’s been an amazing 10-year run for Sales Hacker.

Branding 64

Branding Sales Innovation Education 64

Predictable Revenue

JUNE 17, 2021

After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd. The post Building a Network and a Personal Brand that You Can Keep with You for Life appeared first on Predictable Revenue.

Branding 264

Branding Revenue Management Sales 264

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 282

Branding Scale Innovation Enterprise 282

SaaStr

NOVEMBER 7, 2023

Only the very best reps that have sold sales or marketing tools, which are very similar to the tools they use every day already, can sell vertical saas or developer tools. Sales reps mostly know how to sell sales and marketing tools. Sales is always hard, but it’s just very different at a top brand.

Sales Hiring 165

Sales Hiring Sales SaaS SMB 165

User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 78

Branding Onboarding Social Media Development 78

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? It's a win-win for employee and employer.

Branding 116

Branding Social Media Engagement Company Culture 116

Predictable Revenue

AUGUST 1, 2019

Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on.

Branding 124

Branding Sales Investment Revenue 124

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 105

Branding Social Media Trends Systems Review 105

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Enterprise 248

Enterprise Marketing Sales SaaS 248

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform. million thanks to their cheeky Twitter presence.

Scale 209

Scale Branding Social Media Technical Review 209

Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 167

Scale Engineering Outsourced Development Sales 167

Buffer Resources

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There are a couple of reasons.

Branding 138

Branding Social Media Underperforming Technical Team Engagement 138

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Branding 125

Branding Blockchain Social Media Technology 125

Sales Hacker

AUGUST 18, 2022

After implementing, onboarding and working with hundreds of clients on aligning their Outreach instances to drive revenue efficiency, the Outbound Funnel team is sitting down with SalesHacker to share key concepts on how to make sure your investment in Sales Engagement Platform delivers on its ROI. You’ll Learn.

Branding 83

Branding Onboarding Engagement Investment 83

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a brand marketing firm.

Sales Hiring 222

Sales Hiring Scale Startup Marketing 222

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Fortunately for you, we’ve sifted through the clutter and done all the legwork to bring you the top 10 sales prospecting tools. Lavender reviews 4.9/5

Scale 101

Scale Sales Recruiting B2B AI Search 101

Neil Patel

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

SaaStr

FEBRUARY 4, 2021

One of the very first SaaStr presentations ever was How to Hire a Great VP Sales (And Not Screw It Up). One was how my First Real VP of Sales Doubled Our Net New Revenue in 90 days. Brendon Cassidy joined as our VP Sales at a tough time, as we’ve discussed before, as we were coming out of our Year of Hell.

Sales Hiring 339

Sales Hiring Sales SMB Pricing 339

Buffer Resources

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Branding 89

Branding Social Media Advertising Acquisition 89

Sales Hacker

JANUARY 23, 2020

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory. Brainstorm Your Brand. Name Your Brand.

Branding 70

Branding Underperforming Technical Team Sales Consulting 70

Buffer Resources

FEBRUARY 13, 2024

  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand. ” If it makes sense for your audience or brand, I’d suggest sharing a post asking any followers who plan to propose on February 29th to get in touch.

Social Media 104

Social Media Branding Systems Review Technical Review 104

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Branding 133

Branding Social Media Interviewing Education 133

SaaStr

NOVEMBER 12, 2021

So you wanna build a channel sales program: Don’t Copy HubSpot! All these companies are great companies with great channel sales programs. . Any channel sales program goes through an evolution. There are many reasons to start a channel sales program. Everything is harder with a channel sales program. Incentives.

Sales Recruiting 227

Sales Recruiting Sales Technical Support Onboarding 227

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

SaaStr

JULY 12, 2021

Q: What are some common blind spots and mistakes startups make when hiring for and building out a sales team? Some of the top blind spots founders and even VPs of Sales make: #1. You hire a sales rep to sell before you can prove you can do it yourself. You hire a VP of Sales to sell before you prove you can do it yourself.

Sales Hiring 258

Sales Hiring Sales Recruiting Sales Branding 258

Sales Hacker

AUGUST 18, 2022

It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand. What are the downsides of building a personal brand ? Come join Becc Holland for the ultimate tear-down of the personal brand mythos — and what you should do instead. That it’s your golden ticket to endless opportunities.

Branding 79

Branding Sales Development 79

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

APRIL 15, 2021

For someone just starting out in SaaS sales (entry-level Salesforce in November), what are your tips to accelerate growth/ability in early stages? A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. Every prospect and customer is owed a true solution sale approach. As fundamentally as you can.

Sales 359

Sales SaaS Startup Branding 359