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Why Digital Advertising is an Effective Way to Generate Leads for Small Business

Nimble - Sales

The true test of an effective small business lead generation strategy is the periodic outcome of it. The post Why Digital Advertising is an Effective Way to Generate Leads for Small Business appeared first on Nimble Blog. What have you been doing to […].

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Efficiency gained from AI may not necessarily lead to cost savings, as companies tend to reinvest in higher-value areas.

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5 Interesting Learnings From Zoom at $4.6 Billion in ARR

SaaStr

And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown. But in the end, today, at scale, their small customers churn is at the same high rates as other “grab and go” SMB products.

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Blog Optimization: 6 Proven Ways We Increase Conversion Rates Via Our Blog Posts

GetUplift

I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . We all know there’s a huge difference between publishing articles and actually generating leads from them (which is what all content marketers want at the end of the day). . There’s always this underlying pressure.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

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5 Common Demand Generation Mistakes

SaaStr

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. 1) Not Qualifying and Segmenting Leads.

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The State of SaaS: Stalled Growth is Starting to Rebound with Altimeter Capital Partner Jamin Ball

SaaStr

What’s really going on in the world of SaaS right now, from software valuations to business performance to interest rates? For those unfamiliar with revenue multiples, it’s a valuation methodology for comparing relative valuations of businesses. By comparison, the median growth rate for these businesses from 2015-2017 was 27%.

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