Andreessen Horowitz

SEPTEMBER 21, 2023

In recent years, the country has witnessed a burgeoning fintech industry, particularly in the business-to-business (B2B) sector: Mexico’s fintech market now encompasses over 650 companies and counting. By tapping into this sector, B2B fintech companies can cater to Mexico’s 4.1 See a16z.com/global-payments for more.

Payments 101

Payments Payment Services Payment Methods B2B 101

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 96

B2B Development Team Review Software Review Marketing 96

The Daily Egg

JULY 16, 2019

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.

B2B 273

B2B Marketing Data Sales 273

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. A marketing book written in marketing copy style. For marketers. Let me get this off my chest: ABM is not B2B. ABM means account-based marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

SaaS Metrics

JUNE 18, 2023

Read more The post B2B and B2C SaaS Marketing Techniques first appeared on SaaS Metrics. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be.

B2C 52

B2C B2B Marketing SaaS 52

Predictable Revenue

SEPTEMBER 23, 2019

No matter how you feel about AI, it’s evident it's had an impact on B2B sales and marketing. We look at 5 examples of how AI is changing the world of B2B sales. The post How AI is transforming B2B marketing and Sales appeared first on Predictable Revenue.

AI 124

AI B2B Marketing Sales 124

Predictable Revenue

SEPTEMBER 4, 2019

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

B2B 138

B2B Social Media Marketing Sales 138

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase. But let’s get back to the question!

Content Marketing 98

Content Marketing B2B Marketing Business 98

SaaStr

JULY 27, 2019

The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Marketing Needs a Lead/Opportunity Quota. That marketing commits to, and reports every week to, as their #1 goals. Your VP Marketing Needs a Lead/Opportunity Quota.

B2B 167

B2B Marketing Sales Social Media 167

Teamgate

DECEMBER 16, 2019

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective. But how does one write b2b emails?

B2B 91

B2B Marketing Social Media Education 91

Incredo

MARCH 12, 2019

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results.

Marketing 250

Marketing B2B SaaS Innovation 250

Entrepreneur - SaaS

JULY 18, 2023

Boost the performance of your B2B SaaS content marketing using these five strategies.

Content Marketing 84

Content Marketing B2B Marketing SaaS 84

Kalungi

MAY 5, 2023

Video marketing is a powerful way for B2B SaaS companies to showcase their product and services, publish educational content, increase awareness, build an audience, and ultimately generate leads.

B2B 52

B2B Marketing SaaS Education 52

Kalungi

JULY 24, 2023

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. The content marketing flywheel will help you take your marketing strategy a step further, boosting your understanding and emphasizing the importance of content’s role in customer retention and advocacy.

Content Marketing 40

Content Marketing B2B Marketing SaaS 40

Nimble - Sales

AUGUST 7, 2019

B2B, known as business to business, is a creative and diverse marketing model. It’s quite tricky to leverage your brand in this highly competitive market. Without following a proper business marketing plan, your business might suffer and would not […].

B2B 105

B2B Strategy Marketing Business 105

CloseSaaS

AUGUST 11, 2022

B2B marketing automation makes your life easier as a marketer. Learn how automation can get you better leads, improved follow-ups and workflows, and more.

B2B 52

B2B Marketing Business 52

OpenView Labs

FEBRUARY 2, 2022

B2B SaaS marketers who’ve been in the same shoes can tell you that’s been a good conversion rate from marketing to revenue. Specifically, the traditional “request a demo” funnel, which looked something like this: Most marketing efforts are focused from the lead to demo stages and then passed to sales and success.

B2B 59

B2B Scale Marketing Acquisition 59

SaaS Metrics

FEBRUARY 24, 2022

No business survives without marketing. Businesses thrive only with effective marketing systems that ensure their offerings penetrate the market and reach the right customers. Those that lack the proper marketing system lag behind in performance and profit.

B2B 52

B2B Marketing Metrics Strategy 52

OpenView Labs

DECEMBER 5, 2019

The B2B buyer’s journey is not the same as it was ten or even five years ago. Nowadays, B2B buyers perform an average of 12 searches online before engaging with a business. The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. Update Your Website. Clear calls to action.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

CloseSaaS

JULY 28, 2022

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.

Content Marketing 52

Content Marketing B2B Strategy Marketing 52

SaaStr

FEBRUARY 5, 2024

So most of you can probably infer from funding posts and press releases just how much B2B funding is going into GenAI startups. But overall, B2B VC funding was down -36% 2024 seems to be pretty much the same. But exactly how much? Sapphire Ventures has the latest data. In 2023: GenAI funding was up a stunning +271% (!) Everything Else?

AI 313

AI B2B Startup Investment 313

Nimble - Sales

FEBRUARY 6, 2020

All you need is the right marketing strategy to propel your […]. The post 10 Steps to Build a Successful B2B Digital Marketing Strategy appeared first on Nimble Blog. Today, many businesses feel like they are always playing catch-up. Luckily, it’s not too difficult to stay ahead of the game.

B2B 90

B2B Strategy Marketing Business 90

SaaS Metrics

OCTOBER 14, 2021

Good marketers should make it a habit to keep updated with relevant data in order to craft an effective marketing plan. The post Eye-Opening B2B Digital Marketing Statistics This 2021 first appeared on SaaS Metrics. Sound business strategies are always informed by what’s happening on the ground.

B2B 52

B2B Point of Sale Marketing Metrics 52

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Not all, but most.

Sales Hiring 292

Sales Hiring Sales SaaS B2B 292

SaaStr

FEBRUARY 8, 2024

So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. That works at all.

Marketing 244

Marketing Scale B2C B2B 244

Neil Patel

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Diferenças entre B2B e B2C. O que é marketing B2B?

B2B 95

B2B B2C Marketing Software 95

Kalungi

JULY 10, 2023

Kalungi, the world’s premier outsourced marketing agency for early-stage B2B software companies, is pleased to announce the appointment of Brian Graf as its new CEO.

B2B 40

B2B Marketing SaaS Software 40

Entrepreneur - SaaS

MARCH 23, 2022

You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

Strategy 102

Strategy B2B Marketing Business 102

SaaStr

MAY 4, 2024

SaaStr Fund manages almost $200,000,000 to invest in Seed and Late Seed B2B startups, from $10k-$200k in MRR. Why would a market leader at $20m+ ARR and accelerating raise “just” $12m? In many cases, in B2B, the hype remains at least 6-24 months ahead of the reality. Much more here. Because they can. More here. #3.

AI 158

AI Mobile B2B Investment 158

Kalungi

MARCH 30, 2023

While there are many ways you can ensure that you get the best results out of your ABM campaigns , in terms of pipeline generation speed and rapid ROI, the most successful ABM campaign I’ve ever run for an enterprise B2B SaaS company in a mature market was through an event campaign.

B2B 40

B2B Marketing SaaS Enterprise 40