Sat.May 04, 2024 - Fri.May 10, 2024

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Dear SaaStr: What Should Founders Do To Get Noticed By An Established Company’s M&A Team?

SaaStr

Dear SaaStr: What Should Founders Do To Get Noticed By An Established Company’s M&A Team? Don’t bother too much with trying to get “corporate development” or the M&A team’s attention. That’s not their job. Probably the most important thing to understand is that in 95%+ of tech companies, the “M&A team” does not drive M&A.

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Beyond PCI Compliance: Why Data Security is Key to Growth and Success [Webinar Recap]

Stax

When you think about growing your business, improving data security probably isn’t at the top of your list—and that’s understandable. After all, the topic of security doesn’t sound as exciting as that latest Instagram hack and isn’t as immediately impactful as a new sales tactic. However, the last thing you want to do is neglect data security.

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User Profile: What Is It and How to Create One?

User Pilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. Let’s dive right in. TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior.

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Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

Sparktoro

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of Klaviyo.

Revenue 55
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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There Are Only ~58 Acquisitions of $50m+ or More in Software a Year per Theory Ventures

SaaStr

So long time friend of SaaStr Tomasz Tunguz, now heading his own VC fund Theory Ventures, has again summarized a lot of data into a few great charts. This time, on Mergers & Acquisitions. My biggest take-away: there are barely more than 50 acquisitions of $50,000,000 or more, at least disclosed one, in software of U.S.-based startups each year.

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Meta AI: Meta Launches Newest AI Chatbot Innovation for WhatsApp, Messenger, Instagram, and More!

How To Buy Saas

When it comes to the innovations and development of AI in today’s world, the sky is the limit. We are witnessing new AI technology and launches daily, and Mark Zuckerberg’s launch of the new Meta AI Assistant is the latest launch in this space. Are you curious to know all about it? Then let us take you through its features, functionality, and everything you need to know.

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Top SaaS applications from IT and automation leaders in 2024

BetterCloud

Year after year, our tech stack grows and contracts as we find value in new applications and sunset others that no longer serve us. While each company is different, we love to hear what others find valuable in their tech stack. Meet the hottest apps in the tech stack In the upcoming State of SaaS report (release date pending), we surveyed hundreds of IT professionals about all things SaaS: tech stack, priorities, and automation.

SaaS 52
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Free Upcoming SaaStr Workshop Wednesdays with Salesloft, Guru, HyperGrowth Partners, RevenueCat, and Redpoint!!

SaaStr

So every week, Wednesday at 10am PST, we do an amazing, free, live Workshop Wednesday with the top SaaStr speakers, from CEOs to CROs to CMOs and more. And we do live, open Q+A at the end! Sign up here. Some of the great upcoming ones include the CRO of Salesloft, G Cabane, ex-VPM at Segment, Drift and Gorgias; Logan Barlett of Redpoint Ventures, and so much more!!

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Got Your Eyes on Cyber Essentials Plus? We’ve Got You Covered!

Scytale

With data breaches and hacking attacks in the headlines way too often, strengthening digital defenses has become mission critical. But where do you start when threats are evolving daily? Here’s the good news – you don’t have to figure it all out alone and compliance shouldn’t be a dreaded, lengthy process. We’re excited to announce that we now offer comprehensive support for Cyber Essentials Plus , the UK government’s enhanced cybersecurity framework that goes above

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Spotlight on Future Marketing Trends: Preparing for Success

SaaS Metrics

Keeping ahead of the curve in the ever-evolving marketing landscape is not just necessary, it is crucial for survival. As marketers, your foresight can be your biggest asset, and understanding upcoming trends will definitely provide you with a competitive advantage. Let us dive into some future marketing trends that could catapult your. Read more The post Spotlight on Future Marketing Trends: Preparing for Success first appeared on SaaS Metrics.

Trends 52
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How to Create an Email List and Use It for SEO

The Moz Blog

The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.

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Why You Usually Don’t Want Your Sales Team Handling Renewals

SaaStr

Dear SaaStr: what are your thoughts on incentivizing reps to handle repeat business vs focusing solely on new business with an account management team for repeats (when you are still under $10m)? At the end of the day if your product is SUPER sticky and doesn’t need a big procurement battle to renew, then just have finance or ops handle it. Basically, automate it as much as possible.

Sales 160
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How to Create an Instagram Post Using AI — Ideas, Photos, Reels + Captions

Buffer Resources

In a world where buzz about AI advancements pops up more than cat videos on your feed, it's no surprise that the technology is also transforming how we create content for social media. This shift isn't just for the big players with deep pockets either; it's becoming the go-to for businesses, influencers, creators, and anyone looking to boost efficiency or spice up their feed.

AI 57
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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AI for the Physical World

Andreessen Horowitz

In the year and a half since ChatGPT launched a new AI wave, a crucial shortfall has dominated headlines: the insatiable demand for GPU computing resources. But when we talk to cloud leaders and data center operators to understand why there’s a compute crunch, it’s clear that access to power is often a bigger bottleneck than access to NVIDIA’s coveted GPUs themselves.

AI 78
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8 Steps to Build an Effective User Onboarding Flow [+ Examples]

User Pilot

The right user onboarding flow won’t only ensure more users understand how to use your product, but it will also keep them engaged. But how’s the process for building an effective flow that guarantees success? Let’s explore 8 steps for designing the best onboarding process, and share examples from other companies using onboarding software to apply the top strategies.

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Dear SaaStr: How Do I Motivate a Sales Team Working Commission Only?

SaaStr

Dear SaaStr: How Do I Motivate a Sales Team Working Commission Only? It is really, really tough. While I am sure there are examples of “1099 reps” that have done extremely well, I haven’t seen it work in SaaS. Pay the reps at least a small base salary, with a large commission. It’s what folks are used to. Otherwise, they sort of drift off when they don’t get a big commission check the first week or two … The reality is, almost anyone working “commission only” basically tries a

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The Latest at SaaStr Fund: RevenueCat Series B, Gorgias Makes AI Really Work, a Top COO for Owner, and More

SaaStr

Ok we’ve never done a SaaStr Fund news update but thought it might be time to try one! SaaStr Fund manages almost $200,000,000 to invest in Seed and Late Seed B2B startups, from $10k-$200k in MRR. Much more here. Current and past investments include Talkdesk, Algolia, Salesloft (acquired $2.5B), Pipedrive (acquired $1.5B), Greenhouse, Gorgias, RevenueCat, Owner, and other leaders.

AI 158
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.