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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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M&A, Before and After: What Founders Need to Know

Andreessen Horowitz

A16z editorial partner Zoran Basich recently talked to two a16z experts here to give us their big-picture view of the most important things to know – for founders seeking to acquire companies and how they might think about it, or those considering selling a company, or just those deciding to merge with an acquirer.

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How We Built Our Guest Posting Program

Buffer Resources

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Now, this isn’t a new thing to the Buffer Content team – there’s precedent. You might be on a Content team facing the same questions we faced while developing the program.

Scale 101
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We killed the blog. We hope you like it.

Intercom, Inc.

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. When we started thinking about what the future of Inside Intercom would look and feel like, we distilled the tone of the blog down to four words: opinionated (confident, witty, but not angry).

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2021 on Inside Intercom

Intercom, Inc.

Nothing stays the same, after all, and it’s how you react when everything changes that defines your future trajectory. Below, the editorial team here at Inside Intercom pick out a selection of our favourite pieces from the past year. Like many others on the team, I love a good pun. Zara Burke , Lead Editor.

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24 AI Podcasts to Expand Your Knowledge & Explore the Future of Technology

User Pilot

In this article, we’ve selected 24 of the best AI podcasts for you to listen to improve your knowledge of AI and keep up to date with the future of AI technology in product management and more. The platform encourages audience interaction, where listeners can suggest and vote for future episode topics. TL;DR Podcast.ai Podcast.ai

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Resources

As far as the best frequency here, the Buffer team checks our mentions constantly throughout the day on Twitter, and in morning and afternoon drivebys of our other social media channels. The editorial/content calendar idea in particular is one that seems to resonate with a lot of folks. Here are the seven: S.M.A.R.T