SaaStr

JANUARY 3, 2023

Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. Now, the product is the funnel and an integral part of the customers’ evaluation experience. 73% of digital natives are responsible for B2B decision-making at their companies .

Enterprise 217

Enterprise Sales Sales Funnel Compensation 217

SaaStr

JANUARY 15, 2021

1) Not Qualifying and Segmenting Leads. Not qualifying or segmenting leads is a common marketing mistake. It is a lot easier to send generic messages to all of your leads, irrespective of their needs, interests, and preferences. 2) Not Using Lead Scoring and Routing. LEAD SCORING. LEAD ROUTING.

Software Review 184

Software Review Market Segmentation Engagement Sales 184

User Pilot

FEBRUARY 28, 2024

That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. TL;DR A customer path or consumer path is a map for visualizing how users navigate across your product. Website visits.

Customer Lifetime Value 100

Customer Lifetime Value SaaS Software Review Acquisition 100

User Pilot

FEBRUARY 25, 2024

These insights highlight areas for improvement, leading to higher conversions. Sales funnels track lead conversion to customers, focusing on demo-to-trial and trial-to-paid stages, using conversion and churn rates. Funnel stages guide from awareness to loyalty , marking steps toward conversion and nurturing leads into advocates.

Sales Funnel 102

Sales Funnel Metrics User Experience Branding 102

User Pilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Marketing 101

Marketing Sales Funnel Forecasting Customer Lifetime Value 101

SaaStr

APRIL 10, 2023

Nurture : Provide startup-specific resources to help them scale. Lesson Two: Create a Compelling Offer Selling is tricky, and deciding on a startup pricing and product offering is something that Zendesk took time to perfect. 2018 – 2019: By 2018, Zendesk built its product suite to better suit its base.

Startup 196

Startup Scale SMB Venture Capital 196

SaaStr

DECEMBER 30, 2022

Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. Not everyone wants to use your product—internalize this first. Not all products are made for enterprise customers. Every business wants to catapult to success and become profitable.

Scale 189

Scale Scaling Revenue Enterprise 189

SaaStr

JANUARY 30, 2021

We did a session on this at the first SaaStr Spring Soiree / Marketing Workshop with my VP of Sales and VP of Marketing you can watch here: Let me boil it down a bit: A great VP of Marketing will manage your leads, however few you have, better through the funnel. Just by making sure more of those precious leads actually close.

Sales Hiring 350

Sales Hiring Sales Recruiting Scale Marketing 350

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Trials can be tricky.

SaaS Payments 91

SaaS Payments Payment Methods Strategy Payment Solutions 91

Incredo

JANUARY 21, 2020

Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

SaaS Payments 92

SaaS Payments Payment Services Payment Methods Payment Solutions 92

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I And I won’t give away too much of the lead here.

Scale 122

Scale Sales Payment Methods Merchant Services 122

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 104

B2B Development Team Review Software Review Marketing 104

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

User Pilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. of businesses struggle with lead generation. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. How can you track leads? Table of Contents.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

AUGUST 6, 2023

Your marketing automation tool can help you score and qualify leads based on their activity inside the product. Resource centers and chatbots are another way to provide automated guidance and support to users. The same applies to existing templates and all the resources you’ve previously developed.

Marketing 95

Marketing SaaS Social Media Onboarding 95

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. In contrast, a sales-led motion relies on sales teams to nurture leads and make deals. What is a product-led growth (PLG) motion? A PLG motion.

Acquisition 100

Acquisition AI Search Onboarding Churn 100

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Companies often underestimate the size of the market they are selling to and try to define a broad scope of businesses that can use their product. Are the leads not qualified?

Scale 254

Scale Sales Hiring Sales SMB 254

Stax

MARCH 14, 2024

B2C has been fully embracing the as-a-service concept that was largely reserved for B2B products. Longer payment cycles are common in B2B transactions, leading to cash flow issues for suppliers. Many B2B payments still rely on manual processes, leading to inefficiencies and human error.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

NOVEMBER 25, 2023

They know what people are doing on a daily basis by using their own product to analysis and listen to output. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Most folks default to an input metric like meetings or sales-qualified opportunities or some metric that’s a precursor to revenue.

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

Unbounce

DECEMBER 14, 2021

Leads are potential customers that can turn into sales and profit for your business. But leads aren’t all alike. One might simply be curious about a product or service, while another might be ready to jump on board and make a purchase. People often talk about leads as though they’re all identical. MQLs vs. SQLs.

Business 111

Business Software Sales Engagement 111

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. If your product truly meets the needs of the persona group, you are already on the right path, but validating assumptions should not be the key purpose of your initial meetings.

Startup 178

Startup Sales SaaS Systems Review 178

SaaStr

MARCH 31, 2021

Which parts of our product are most challenging to our users? Instead of writing hypothetical ways Intent data can drive more warm leads to your ABM pipeline, I’ve picked 9 ABM strategies (tried and proven) that uniquely showcase the true value of how Intent can transform your marketing ROI using personalized B2B outreach.

Strategy 153

Strategy B2B Sales Enablement Advertising 153

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 104

Scale Sales Software Review Retention 104

Intercom, Inc.

DECEMBER 12, 2019

If the product meaningfully improves people’s day-to-day lives in the short term, major dividends will follow later. In just a year, Vidyard saw 20,000 organizations join their platform after being introduced to the product for free by partners like HubSpot and Adobe. Their philosophy? The results have been staggering.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

User Pilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

OCTOBER 26, 2023

What makes PLG for complex products challenging? We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. While great in theory, PLG may not work for complex products.

Outsourcing Services 93

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 93

Baremetrics

SEPTEMBER 5, 2021

Before the advent of lead qualification, sales teams would spend days and months trying to convert leads generated during marketing campaigns. With the Lead qualification process, there’s now a straightforward way of finding the ideal customer who is most likely to make a purchase. Start your free trial of Baremetrics today.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Intercom, Inc.

OCTOBER 31, 2018

Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans. Depending on the use case, the bot can then automatically send the most relevant product tutorials.

Scale 128

Scale Engagement Marketing Onboarding 128

Intercom, Inc.

APRIL 30, 2018

When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call.

B2C 214

B2C B2B Sales Development 214

Andreessen Horowitz

SEPTEMBER 13, 2023

But other than ChatGPT, how are consumers interacting with generative AI (GenAI) products? To begin to answer these questions, we looked at SimilarWeb traffic data (as of June 2023) to rank the top 50 GenAI web products by monthly visits. We also analyzed how these products have grown over time, and where growth is coming from.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Neil Patel

APRIL 2, 2021

Help them recognize they need what you offer to create a demand for your products or services. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Demand Generation vs. Lead Generation.

Scale 118

Scale Advertising Branding Strategy 118

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 97

Strategy Marketing Scale Software Review 97

Intercom, Inc.

JUNE 22, 2021

It can be tempting to believe that simply adding tools will make your sales team more productive or drive faster growth. When reviewing your sales tech stack, it’s important to remember that a tool is not a strategy. billion by 2022.

Technical Review 233

Technical Review Scale Technology Trends 233

Sales Hacker

MAY 22, 2020

Today’s methodologies and processes give us a lot of different types of leads. We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. As someone who works in sales, handling all these types of leads can be overwhelming and exhausting.

Payment Methods 111

Payment Methods SaaS Payments Payment Services Sales 111

Sales Hacker

FEBRUARY 19, 2020

Whether you have too many leads or too few, prioritizing leads is a gamechanger. It’s your secret to finding the diamonds in the rough when you need more qualified leads, without increasing headcount. We’ll then look at four steps to start your own lead scoring system. What Is Lead Scoring?

Sales 97

Sales Underperforming Technical Team Systems Review Headcount 97