Tom Tunguz

SEPTEMBER 9, 2023

In the first chapter of book, the authors share a story that encapsulates one of the core themes. ” The future and our opportunity within the future is something we create from our imagination. There it was the bright yellow cover, a banner of optimism contained within the pages. It’s the idea of being a contributor.

Management 268

Management Business 268

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell. This trend gets at a central truth: we like hearing stories.

Content Marketing 271

Content Marketing Branding Engagement Trends 271

SaaStr

MARCH 28, 2023

A week ago this morning, our bank balances still read as follows: pic.twitter.com/h4kTDaDFeb — Jason Be Kind Lemkin  (@jasonlk) March 19, 2023 So … where did startups that took out their cash put it? This story is still unfolding. At SaaStr, we had the majority of our capital at SVB — and for now, still do.

Startup 253

Startup Banking Finance Consulting 253

Tom Tunguz

APRIL 21, 2020

If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.

Sales Recruiting 321

Sales Recruiting Banking Engineering Customer Support 321

SaaStr

JANUARY 9, 2024

I hear this story and this exact phrase again and again these days. But one we sort of forgot about the past few years in our rush to get our VP hires done. “You know you’ll have to sell yourself at this startup? Not just hire and manage people?”. He finally got it. Constantly. A simple point? Let’s get back to basics here.

Sales Hiring 237

Sales Hiring Interviewing Startup Customer Success 237

Intercom, Inc.

JANUARY 5, 2021

Indeed, our first R&D principle is “Start with the problem.” We build our products for our customers, and the core of a good problem statement is a clear description of the result that a customer is seeking to achieve. Use a job story to avoid common mistakes. 1: The outcome the customer wants.

Transportation 279

Transportation Travel Underperforming Technical Team Finance 279

SaaStr

OCTOBER 17, 2023

So we’ve been talking about customer success at SaaStr longer than almost anyone else, going back to our very first posts in 2012, including on Second Order Revenue. CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue. Especially in this new age of efficient growth.

Customer Success 188

Customer Success Scaling Management Churn 188

Trint

JANUARY 25, 2022

But videos are not always easy to get right; they can get long-winded, caught in jargon and lack a strong story that captivates the viewer. This means it is good practice to get at least three takes of each segment recorded to ensure there is good material to use when stitching together your story.

Technology 238

Technology Strategy Marketing Business 238

SaaStr

JANUARY 8, 2024

” or “Our customers love us. Here’s How “Reserves” Work Yes, you’ll hear a ton of stories from founders that had to meet 150 VCs to get 1 term sheet. Ask them if they’d invest again. You have to ask. More on that here: Need a Second Check From Your VCs? I lived that myself, too.

Startup 311

Startup Investment Business 311

Intercom, Inc.

AUGUST 4, 2021

When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can. Intercom’s company mission is to “make internet business personal” and we aim to bring the same personal touch to our interviewing process. The Customer Support interview process.

Customer Support 239

Customer Support Interviewing Engineering Communication 239

SaaStr

JULY 8, 2022

So YouTube has been a slow burn for us, but our channel really took off after Covid hit. You can see before 2020, our views were fairly modest: So what are the very top most viewed, most popular videos of all time? Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder. Our Top Videos and Sessions of All Time!

VP of Engineering 227

VP of Engineering Scale Outbound Sales Team SMB 227

SaaStr

DECEMBER 20, 2023

Wow, what a story! And all our 5 Interesting Learnings graphics since inception have been made on well, Canva ? Whether it’s worth $20B today, or $25B, or whatever … that’s still staggering valuation growth even after becoming a unicorn. Many unicorns weren’t worth their valuations.

AWS 245

AWS B2C AI Scaling 245

SaaStr

AUGUST 13, 2023

Each week, we round up our most popular content so you can catch up on anything you may have missed. BILLION in Revenue: An Epic Growth Story                                         Top Videos This Week: 1. SaaStr 677: MongoDB at $1.5

Scale 235

Scale Churn Scaling Metrics 235

SaaStr

AUGUST 9, 2023

First, it’s an epic bootstrapping success story. This is the story with most public SaaS leaders, and most of how they’ve gotten more efficient over the past 12-18 months. So we’ve covered hero company Atlassian many times on this series. And third, it’s a SaaS and Cloud leader we all have opinions on.

Sales Hiring 182

Sales Hiring Scale Cloud Scaling 182

Buffer Resources

MAY 17, 2023

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories.

Social Media 111

Social Media Mobile Branding Engagement 111

Totango

APRIL 9, 2024

Our CS and sales experts say, “Neither.” Chris Dishman , SVP of Customer Success for Totango & Catalyst, hosted a roundtable discussion with industry leaders, including Rashmi Chari , Head of Global Customer Success for ThousandEyes, Kevin McIntyre , Chief Revenue Officer for Dealfront, and Madelyn DePrey , VP of Customer Success for Aircall.

Scale 106

Scale Sales Compensation Customer Success 106

User Pilot

JANUARY 16, 2024

Create detailed user personas and craft targeted stories for these personas. For example, let’s assume you’re a product manager for a collaborative story-sharing platform. Prompt : I am creating a {writing app where you can share stories and write together}. ChatGPT can also help you make sense of large datasets.

ChatGPT 99

ChatGPT Management Underperforming Technical Team Technical Review 99

SaaStr

AUGUST 20, 2023

Each week, we round up our most popular content so you can catch up on anything you may have missed. BILLION in Revenue: An Epic Growth Story                                         Top Videos This Week: 1. 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks 3.

Churn 168

Churn Scaling Metrics Startup 168

Intercom, Inc.

APRIL 1, 2021

We need to address these historical gaps to get the full story. To correct for the systemic gender and race bias and ensure a better representation of everyone’s experiences, they’re encouraging otherwise unheard voices to speak up and write their stories – namely women and Black people. Off the beaten track. Janeen: Wow!

Healthcare 223

Healthcare Technology Scale Artificial Intelligence 223

SaaStr

JUNE 1, 2023

At SaaStr, our partners are an integral part of our events. Our mission is to unlock the power of equity ownership for more people in more places. Our vision is a world where everyone has the power to innovate without limits. It’s an unexpected story! Grab tickets here. SAP for Startups?

Scale 188

Scale Payments Payment Solutions Artificial Intelligence 188

Buffer Resources

MARCH 29, 2024

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer.   Here’s how we set up our book club, along with some key takeaways our team had reading this book.

Development Team Review 87

Development Team Review Customer Support Communication Development 87

Buffer Resources

JANUARY 3, 2024

View this post on Instagram A post shared by Pickles | Kirstie (@ajarofpickles_) By establishing these relationships early on, we’ve been able to grow our businesses together, and I’ve seen incredible gains from these smaller wholesale accounts.

Sales Hiring 99

Sales Hiring Business Scale Social Media 99

SaaStr

JULY 1, 2022

So in the run up to 2022 SaaStr Annual on September 13-15th , I think we’re having our first ever 6-time speaker : Mathilde Collin, CEO and co-founder of Front. Mathilde first came to our first open session in 2016 at our coworking space, the SaaStr Coselling Space, together with Christoph Janz on Point 9. from France.

Interviewing 220

Interviewing Scaling SaaS 220

SaaStr

MAY 3, 2023

So Freshworks in another in our line of “hero companies” in SaaS. What a great story! While Freshworks is very much a global SaaS leader, its history as perhaps the first with deep roots in India to IPO in the U.S. makes it one we all root for as a break-out global leader. And one almost all of us can learn from!

SMB 285

SMB B2B SaaS Revenue 285

SaaStr

NOVEMBER 9, 2021

With an incredible SaaStr Annual 2021 IRL behind us — the biggest in-person tech event in the SF Bay Area in 2021 — we’re off to planning our 2022 events. Our current plan: SaaStr Build (Digital) — March 2022. Our second annual events for builders. Submit for any of our events here. No repeats.

Technical Review 236

Technical Review Travel Scaling SaaS 236

SaaStr

NOVEMBER 22, 2021

It’s very present in our reality today. You turn to the world around you and you find other people to tell your story. And you find who those people are and who are passionate about your story, and you help them tell it in the way that they want to tell your story. So today there are about 145,000 in our Subreddit.

B2C 276

B2C Scale Consulting Software Review 276

SaaStr

OCTOBER 3, 2023

And it’s not just me: “I was hiring a head of partnerships in my last role and Eric Melchor was the only candidate who showed up not only with a robust understanding of our leaders, and our team but also had an entire slide deck of how he planned to run different partner motions. I hired him on the spot.”

Interviewing 216

Interviewing Sales Hiring Sales Recruiting Consulting 216

SaaStr

AUGUST 13, 2022

Here are our Top 25 Videos of All Time! #25. Veeva: The Biggest Vertical SaaS Success Story of All Time with Founder/CEO Peter Gassner. #11. Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder. #9. The post After 5,000,000 Views, Our Top 25 Videos of All Time! So much to celebrate! Co-Founder Lloyed Lobo. #1.

Scale 195

Scale AI Scaling Innovation 195

Tom Tunguz

APRIL 21, 2020

If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.

Sales Recruiting 226

Sales Recruiting Banking Engineering Customer Support 226

SaaStr

NOVEMBER 12, 2023

Each week, we round up our most popular content so you can catch up on anything you may have missed. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal  5. Billion in ARR Vendr: Renewals Are Consuming More and More of IT Budgets.

ChatGPT 164

ChatGPT Compensation AI Acquisition 164

SaaStr

APRIL 2, 2023

hits, in no particular order: Mistake: Not holding my leaders to the highest standard One of our company values is the Golden Rule—treat people the way you’d want to be treated. Many of our most important Gainsters in our history are ones that rotated from a suboptimal job into one in which they thrived.

Sales Hiring 255

Sales Hiring Scale Scaling Customer Success 255

Tom Tunguz

MARCH 19, 2023

The founding documents include the mission which includes the founding story (the why), the long-term goals using McKinsey’s three horizons (the what), and the operating principles of the business (the how). Move with urgency and focus Our users entrust us with their money, their businesses, and their livelihoods.

Startup 226

Startup Scale Systems Review Compensation 226

SaaStr

APRIL 23, 2020

So little old Team SaaStr just put on our first digital event, SaaStr Summit: Bridging the Gap. The stories are even better on Zoom. While data is king in SaaS presentations in general — that’s what founders want — stories work even better in Zoom than IRL. And folks were tired after the day.

Scale 304

Scale Startup Scaling Technology 304

Buffer Resources

JANUARY 23, 2023

“We have noticed a lot more traffic on YouTube because of our YouTube shorts. We will just repurpose our content from Instagram Reels onto YouTube Shorts. The small business owner has shared tons of fashion advice on her Instagram Stories and credits that to her account’s success.

Social Media 126

Social Media Strategy Business Compensation 126

SaaStr

OCTOBER 11, 2022

Not 6 weeks before one of our events! We also don’t need to hear stories about downturns, how you got through Covid, or how you learned to work as a distributed team. (They are as low as $299 now so no complaints if you pay more later!). Interesting in speaking? -> Now is the time to apply, when we still have open slots.

Cloud 193

Cloud Growth Marketing Startup Branding 193

Buffer Resources

DECEMBER 20, 2023

  Over 1 million Buffer fans engaged with our AI launches this year. The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community. Schedule Instagram Stories  📽 We were one of the first platforms to offer this game-changing feature.

ChatGPT 102

ChatGPT AI Mobile Engagement 102

SaaStr

AUGUST 22, 2023

It took us 2 years just to figure out our ultimate business model. A great story of how Algolia worked hard here: How Algolia built a Culture-First Company around Ownership #2. What you think you do on day 1 may look very different by day 365. Fixing the Founding Team is Very, Very Painful. Take the time to get it right. Do more of it.

Interviewing 213

Interviewing Market Research Business Model Startup 213