market-experience 
SaaS Brief Submitted Articles
SEPTEMBER 19, 2021
Omnichannel is bringing big improvement opportunities to customer experience (CX), and together the new duo has great potential to drum up some business.
Buffer Resources
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.
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SaaStr
JULY 18, 2019
Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model. Experimental marketing brings together the science and art of marketing, allowing for creativity that drives results.
SaaStr
APRIL 20, 2024
Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.
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Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Leveraging the industry experience of your payment processing partners can help you create marketing assets, align incentives, and more. Don't miss out on this valuable resource.
Sujan Patel
JANUARY 21, 2019
There are many ways to build grow a business, but when it comes to building and scaling a business in 2019 and beyond, one key thing stands out: Customer experience. But while brands in general are becoming increasingly aware of the importance of customer experience, there are many that still don’t fully appreciate the value […].
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? And also hire the best AE you can find just with general experience at your price point.
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Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Explore how integrated payment strategies impact investor and buyer evaluations.
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Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.
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Learn how such a fluid process can elevate the user experience, from enhancing engagement and trust through clear, transparent pricing and quick approval, to making payment processing an indispensable, customer-centric component of the software.
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. We uncovered what customers expect from CX, and then turned their attention explicitly to community.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs. In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Expert insights. Personalized for you.
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