SaaStr

MARCH 4, 2021

And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want to hire a VP or Head of Marketing to help you get more leads in, manage the process, and help get the word out. All good stuff. Let me just give you one tip.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

SaaStr

AUGUST 10, 2023

A few examples: Mailchimp was bootstrapped to $1,000,000,000 in ARR Qualtrics was bootstrapped to a $6B acquisition Atlassian was bootstrapped all the way to … today $30B+ Veeva is very enterprise but only spent ~$3m in true venture capital. What it takes is some low-cost way to generate leads, and a cost-effective way to close them.

Scale 212

Scale Venture Capital Startup Marketing 212

Tom Tunguz

APRIL 25, 2023

Another example of AI favoring incumbents : Epic, a large health records company worth about $10-12b with about 30% market share in the US, has implemented some OpenAI features. Just last week, Epic Systems shared that it was using Azure OpenAI Service to integrate this next generation of AI with its industry-leading EHR software.

AI Search 225

AI Search AI Azure GCP(Google Cloud Platform) 225

SaaStr

JANUARY 23, 2024

Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. And that brand generates leads organically, and fairly low-cost leads. So for example, it often gets pretty easy after $5m-$10m ARR to grow anywhere from 40%-60% a year. This helps a lot. That isn’t easy.

Scale 191

Scale Sales Recruiting Scaling Branding 191

User Pilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. Follow these steps to create a user flow that leads to better user interactions: Define your objective for creating user flows. Review generation user flow. User flow example.

Payment Solutions 104

Payment Solutions Payments Software Review SaaS Payments 104

SaaStr

SEPTEMBER 26, 2023

Kristina Shen, General Partner at a16z, shares some insights into the present and future of generative AI at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. For B2B Generative AI Apps, Is Less More? We talk about Generative AI, but what does that mean? The easiest example is always customer support.

AI 245

AI Generative AI Venture Capital SaaS 245

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Lack of lead nurturing efforts. Use lead scoring to identify high-quality leads. Ineffective marketing/poor marketing strategy. Wrong acquisition channels.

Scale 103

Scale Sales Funnel Onboarding Retention 103

Payrix

APRIL 17, 2024

To help get your creative ideas flowing, we have shared Payrix’s value prop below as an example. Payrix is an Embedded Payments solution that empowers software companies to create stickier and more profitable platforms. For example: How many new customers do you want to onboard in the first 60 days?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Andreessen Horowitz

JANUARY 25, 2024

Generative AI offers founders an opportunity to completely reinvent workflows — and will spawn a new cohort of companies that are not just AI-augmented, but fully AI-native. With access to professional-grade yet consumer-friendly products with AI-powered workflows, everyone can be a part of a new generation of “prosumers.”

AI 131

AI Technical Review Software Review Generative AI 131

User Pilot

APRIL 21, 2024

Let’s explore how a customer onboarding dashboard works and see different examples. We’ll go over 6 examples of customer onboarding dashboards that you can get with Userpilot, and they include: Set up feature tags and in-app events dashboard to track customer behavior , including feature usage , event occurrence, and user activity.

Onboarding 101

Onboarding SaaS Metrics Trends 101

SaaStr

DECEMBER 18, 2023

There’s a level of productivity you can improve by leveraging AI with things like content generation. For example, IBM has an HR chatbot that resolves 70% of employee cases that would typically require a person, which leads to the next use case. AI can build job posts for you, proofread, edit, and update verbiage.

AI 229

AI Technology Scale Startup 229

SaaStr

MAY 26, 2021

How do you leverage a corporate blog to actually generate leads? A very personal example: SaaStr.com now gets 1m+ views a month now across all its media and has about 1m total social followers. So with a new, zero/low-traffic corporate blog, how can you actually get and support leads? There are 100,000,000+ blogs.

Outsourcing Services 207

Outsourcing Services Scale Leadership Mobile 207

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the business perspective, a good conversion path helps teams qualify leads, offer a better customer experience , and build stronger customer relationships. For example: ‘Increase free trial sign-ups by 3.4% User persona example.

SaaS Payments 93

SaaS Payments Payment Services Payment Methods Payment Solutions 93

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 232

Scale Revenue Scaling Marketing 232

User Pilot

APRIL 24, 2024

Generative AI has changed how tech companies do business. For example, companies have to rely on on-premise solutions because of data confidentiality concerns. Moreover, AI algorithms have been proven to be biased , which can lead to wrong or prejudiced decisions. Example of AI bias. About 73% of U.S.

AI 68

AI Artificial Intelligence SaaS Generative AI 68

User Pilot

MARCH 14, 2024

Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement. Support teams can proactively address issues that lead to churn. All these insights lead to a data-driven approach to decision-making.

Customer Lifetime Value 103

Customer Lifetime Value SaaS Underperforming Technical Team Retention 103

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. Instead, you need solid, proven techniques to draw in those all-important leads in an increasingly competitive digital world.

Social Media 141

Social Media B2C Software Review Merchant Services 141

User Pilot

MARCH 14, 2024

For example, you can use it to visualize actions taken before reaching a conversion point. Next, choose Path Exploration to generate a default report, which you can later customize by manipulating variables in the Settings section. Let’s dive in, shall we? You can also use the segments and dimensions to filter the data.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

User Pilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Book the demo!

Sales Funnel 100

Sales Funnel SaaS User Experience Trends 100

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Five funnel examples to extract actionable insights: Marketing and sales funnel. Funnel analysis report generated using Userpilot. Example of a user journey map. Funnel analysis report generated with Userpilot.

SaaS Payments 103

SaaS Payments Payment Services Payment Methods Payment Solutions 103

User Pilot

OCTOBER 6, 2023

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Where a prospect becomes a lead by giving you contact info (email, connection, social follow, etc.). They include: Awareness stage (ToFu).

B2B 105

B2B Development Team Review Software Review Marketing 105

Buffer Resources

APRIL 22, 2024

Common examples include life coaches, writers, visual creators, and consultants. Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. A solopreneur is any business driven exclusively by one person. The numbers don’t lie.

Social Media 93

Social Media Scale Growth Hacking Headcount 93

Andreessen Horowitz

FEBRUARY 28, 2024

Fortunately, generative image models are bringing creativity to the “rest of us.” Generative image models have been around for a while and have seen tremendous adoption. Generative image models have been around for a while and have seen tremendous adoption. The distance between imagination and realization has never been closer.

Investment 107

Investment Underperforming Technical Team Innovation User Experience 107

User Pilot

FEBRUARY 27, 2024

Are you looking for help tracking an app event, creating a better customer experience, and generating more revenue? For example, if you aim to track conversions from trial to paid users, you’ll focus on in-app events where users click to complete payment. offering a deeper dive into customer interactions.

Payment Solutions 104

Payment Solutions SaaS Payments Payments User Experience 104

User Pilot

JANUARY 8, 2024

Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form. For example, you can always watch our recorded webinars anytime you want—as many times as you need! The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info).

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

SEPTEMBER 25, 2023

In contrast, a sales-led motion relies on sales teams to nurture leads and make deals. Next, assign responsibilities at each stage of the journey to the right team, for example, acquisition to marketing and activation to product and customer success. For example, the sales could own the revenue metrics like MRR or CLV.

Acquisition 101

Acquisition AI Search Onboarding Churn 101

User Pilot

FEBRUARY 26, 2024

While the marketing funnel analysis assesses how well you attract customers , the sales funnel analysis focuses on nurturing marketing-qualified leads and closing deals. Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. For each funnel stage, choose relevant metrics.

Marketing 102

Marketing Sales Funnel Forecasting Customer Lifetime Value 102

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. " Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. 

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Stax

APRIL 18, 2024

Some well-known examples are Adobe, a design and creator platform, Autodesk, a leading construction management system; and Meditech, a healthcare information systems solution. Examples of popular SaaS apps include Shopify, an eCommerce platform, Dropbox, a cloud storage service, and Stax Bill, an automated payment processing system.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

Business 139

Business Artificial Intelligence Social Media AI 139

User Pilot

MARCH 12, 2024

Filtering the data by segment allows you to analyze the behavior of specific user groups, for example, power users. Userpilot’s Paths are a user behavior analysis report mapping out user actions leading up to or following an event. For example, you could use it to find out what users do between two conversion points.

Customer Lifetime Value 101

Customer Lifetime Value User Experience Onboarding Churn 101

User Pilot

NOVEMBER 21, 2023

For example, you can use the Hubspot contact and company data to optimize Pendo’s user segmentation feature. You can track site analytics, generate detailed marketing reports, and, ultimately, drive revenue growth. Generate detailed reports with Hubspot product analytics. Score Hubspot leads based on Userpilot data.

Management 101

Management Software Social Media Trends 101

Sales Hacker

MARCH 8, 2024

Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. ELG puts less strain on your team because partners can provide additional data, resources, and opportunities, meaning less time is spent chasing low-quality leads. Support on pipeline movement. Stuck trying to engage a prospect?

Scale 93

Scale AI Search Social Media AI 93

User Pilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. TL;DR Generative research explores and understands users’ needs , motivations, and behaviors to inspire new product ideas and concepts. Userpilot is a great tool for performing generative and evaluative research.

Interviewing 105

Interviewing Benchmarks Innovation Onboarding 105

Andreessen Horowitz

MARCH 22, 2024

But the stakes are much higher with generative AI: though it promises to deliver unprecedented value to businesses, it can also be very expensive to serve to each incremental customer. Or maybe you’re still determining how generative AI will benefit your customers, and right now it’s a nice-to-have for certain users.

Generative AI 126

Generative AI AI B2B Pricing 126

User Pilot

MARCH 25, 2024

TL;DR Behavior flow analysis was a feature in General Analytics that allowed users to visualize paths that the users took when navigating websites. The report mapped out all user actions leading up to a conversion goal. Identify friction points in the user journeys leading to users dropping off. Cohort exploration.

Software Review 91

Software Review User Experience Technical Review Metrics 91

Andreessen Horowitz

SEPTEMBER 13, 2023

It’s been 9 months since ChatGPT was released and 7 months since it became the fastest consumer application to reach 100 million monthly active users , ushering in a new era of generative AI. But other than ChatGPT, how are consumers interacting with generative AI (GenAI) products? Who might be the next “big winner”? Model hubs.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145