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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? Are you looking for a merchant of record that will help you grow your subscription software business?

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. How you should think about building a sellable business. Jump to highlights.

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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

And how can customer success teams address them to ensure product growth? The key difference is that customer churn measures the number of customers a business lost, whereas revenue churn measures the revenue lost due to customer churn. 3: Poor customer service or experience with the sales teams can make customers churn.

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Why You Need FULL Funnel CRO Right Now

FastSpring

Barriers are anything that stop a buyer from converting, such as website usability, solution fit, or pricing. I think SaaS businesses and subscription businesses are particularly bad at having vague, waffley headlines on their homepages,” he states. Stream the entire conversation or read the highlights below.

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Preparing for Third-Party Audits: Best Practices for Success

Scytale

In this blog, we’ll walk through best practices for getting audit-ready, from getting your documentation together to prepping your team. We’ll share insider tips to help you approach your next audit with confidence, sail through with flying colors, and get back to business as usual. But first… What Are Third-Party Audits?

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My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. And so it felt like it was a place that was ripe for new software products. And that was the origin story.

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Successfully Switching From One-Time Fees to Subscriptions

FastSpring

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Jump to video.