FastSpring

JULY 17, 2019

But how many of us totally understand what it means? We all probably know that it’s a marketing strategy that helps drive more leads and customers to our business. But how does it actually work? Paid search is a marketing strategy under the Search Engine Marketing (SEM) umbrella. Let’s get into it.

Marketing 64

Marketing Advertising Engineering Branding 64

Net-Results

OCTOBER 29, 2019

It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves. They want to outsource an agency or freelancer. They want to hire a full-time marketing employee.

Marketing 53

Marketing Business Social Media Metrics 53

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. How did it change his mindset? Where does Ryan sit on whether marketing is an art or a science today? Missed the session?

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

OpenView Labs

OCTOBER 26, 2021

Understanding how to measure the KPIs that matter is fundamental to understanding the relative success of a prototype. It’s a long road from idea to IPO. . Founders face an average of 5.7 years of arduous effort before they exit, according to data from Statista. Phase 1: Idea. Shopify’s founders started out selling snowboards.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

The Angel VC

OCTOBER 18, 2012

If your plan is to create a bloated piece of enterprise software with an ugly interface and make it up by hiring a large field sales force from the get-go you might succeed as well, but in that case please don't ask me for advice. :) Let's start with the founder team. In my opinion you absolutely have to have this in the DNA of your company.

Sales Hiring 121

Sales Hiring CTO Hire Startup Outsourced Development 121

Sales Hacker

JULY 20, 2021

This week on the Sales Hacker podcast, we speak with Zach Rego , VP of Sales & Marketing at Unstack. If you missed episode 169 check it out here: How to Become an Effective Self-Advocate with Mike Feldman. Running a Marketing Function & Advice for Building a Company [18:09]. powered by Sounder. powered by Sounder.

Scale 85

Scale Sales Hiring Software Review Technical Review 85

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) Tonni Bennett – VP Sales at Terminus.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

The Marketing & Growth Hacking Publication

APRIL 8, 2019

How long will it take? How much will it cost? How much revenue can you generate? Internal Team: Hire your own Sales Development Rep (SDR) team that is 100% dedicated to outbound prospecting. If you have the management capacity to hire and train someone, this is ideal. How Much Revenue Can You Generate?

Outsourcing Services 40

Outsourcing Services Outsourced Development Sales Hiring Sales Recruiting 40

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft. *

Scale 140

Scale Sales Hiring Construction Education 140

ProfitWell

NOVEMBER 20, 2019

We’re talking all things content marketing (even if you’re a skeptic, listen on). Plus, Millennials and Generation Z-ers get hired, but, differently? Generation Z x Millennials for hire. So the next question lies: As the workforce changes, does the way we hire talent change? Your top subscription news.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

Outseta

JULY 12, 2019

By Geoff Roberts 7 min read Corey Haines is a San Diego based marketer that’s currently leading Growth at Baremetrics , a SaaS metrics and reporting start-up. Corey Haines: Sure, so when I graduated from college and it was time to line up a job, I finally landed an interview with an Amazon sellers agency. Geoff Roberts: Hey, Corey!

SaaS 48

SaaS Interviewing Consulting Churn 48

Backlinkfy

DECEMBER 19, 2018

This could be a marketing agency selling their marketing services to a local business, a printing company that does promotional materials for a business and plenty of other scenarios. Understanding you need to market differently when you are a B2B company is important. B2B means a business selling to a business.

B2B 40

B2B Strategy Marketing Sales Hiring 40

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Should you sprinkle it in to compete?

Scale 244

Scale Sales Hiring AI Sales Recruiting 244

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Scale 66

Scale Sales Hiring Marketing Sales 66

SaaStr

JULY 15, 2022

I mean, we’ve all read about programmatic SEO, and how successful SEO has been for Airbnb and Canva. So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? It was packed.

Scale 242

Scale Outsourcing Services Sales Hiring VP of Engineering 242

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 171

Travel Marketing Scale Outsourcing Services 171

SaaStr

MAY 14, 2023

How did they do? Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. I’m assuming all your friends ask you for advice on how to use Google? Well, fast forward to eight years to 2023, and all 4 are doing about or above $200m ARR!

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Sales Hiring Sales Recruiting Scale Payment Methods 239

How To Buy Saas

MAY 22, 2024

However, the SaaS sector is fiercely competitive right now, demanding innovative products, effective demand-generation strategies, and marketing approaches that transform traffic into leads. Therefore, to help you find the best partner, we analyzed 38 leading SaaS marketing agencies in the market. Kalungi kalungi.com 1.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Outsourcing Services 112

Outsourcing Services Sales Hiring Outsourced Development Marketing 112

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. What do all these job descriptions tell us about growth engineering? TABLE OF CONTENTS. Innovative.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Incredo

NOVEMBER 19, 2019

We have prepared this round-up post so you have the most practical how-to articles at hand and save time. (We You will find articles that cover topics from branding to pricing and from developing your product to marketing it. How To Start Your Own Brand From Scratch in 7 Steps , Shopify. You will also find hands-on formulas on.

Scale 188

Scale Sales Hiring SaaS Software Development 188

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Let’s take a look at the best practices for inbound and outbound sales and how you can balance both to fill the top of your sales funnel with lots of high-quality leads. the tools you pick or the first hires you make).

Sales Hiring 100

Sales Hiring Strategy Sales Web Development 100

Incredo

MAY 14, 2019

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. Disclaimer: The Incredo team in no way stands by an “inbound and inbound only, to the death!” Essentially, they are wasting their money on outbound.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

Unbounce

JUNE 16, 2020

With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer. I’ll even talk a little about how landing pages can help you launch and support your program quickly.).

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

JUNE 24, 2020

As for Julie, prior to PagerDuty she was Vice President of Global Marketing @ Dropbox. In Today’s Episode We Discuss: * How Julie made her way from the world of consumer into the world of enterprise and came to be CMO @ PagerDuty today? What were some of Julie’s biggest lessons from her time as VP Global Marketing at Dropbox?

Scale 284

Scale Content Marketing B2C Sales Hiring 284

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). The SaaS Metrics That Matter by David Sacks, Ethan Ruby One of the best features of SaaS businesses is how easy they are to measure. Keep an eye out as we will be making regular updates.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Neil Patel

SEPTEMBER 27, 2020

At the same time, technology is changing how we did things manually, which is why we now have a tool dedicated to automating the process of recruitment and hiring. At the same time, technology is changing how we did things manually, which is why we now have a tool dedicated to automating the process of recruitment and hiring.

Software Review 144

Software Review Software Interviewing Scale 144

SaaStr

AUGUST 30, 2019

For those that do not know, HelloSign is the company reimagining how you approach your most important business agreements with their award-winning e-Sign solution. As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations.

Sales Hiring 128

Sales Hiring Scale Technical Advisors Underperforming Technical Team 128

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 80

B2B Sales Hiring Marketing Social Media 80

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. You’re in the right place. Sounds good?

Content Marketing 108

Content Marketing Consulting Marketing Sales Hiring 108

Sales Hacker

APRIL 25, 2019

Early in my career, I saw firsthand how a $20M funded company went from startup to NASDAQ IPO to being delisted in the span of three years due to frivolous spending (but that’s a story for another day). The SMB Decision: In-House vs. Therefore, you are (hopefully) constantly evaluating how you will get your next customer.

Outsourcing Services 75

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 75

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. But that type of growth can often be elusive. So, what gives?

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

SaaStr

JULY 8, 2020

Jason Lemkin: … founders what, how things really work, what it’s really like. You can learn a lot from people on how they act and treat people backstage. You can learn a lot from the COs that bail the last two weeks and how they quit. Aileen Lee | Founder @ Cowboy Ventures. Jason Lemkin | Founder @ SaaStr.

Investment 156

Investment Technical Review Part-Time VPE Development Team Review 156

Intercom, Inc.

SEPTEMBER 8, 2021

She “stumbled” into it, as she told us, first as one of the earliest sales hires of Eventbrite, where she stayed for four years, and then into Slack in early 2015 as the first sales rep in the Bay Area. How exactly can you spot them? How are they using this to improve? Look for the team players. Are they blaming others?

Scale 118

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 118

SaaStr

MAY 3, 2019

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft? *

VP of Engineering 144

VP of Engineering Sales Hiring Technical Review Development Team Review 144