Sat.Jun 30, 2018 - Fri.Jul 06, 2018

article thumbnail

Do you know what really makes your customers click?

Intercom, Inc.

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

article thumbnail

How to get found when prospects aren’t really looking

Practical Advice on SaaS marketing

I’m a long-time fan of inbound marketing, even before it got that nifty label. Why not attract prospective customers that are actively looking for a solution? That’s got to be easier than hunting for them one at a time, or indiscriminately broadcasting your message to the whole planet. The idea makes perfect sense, except when one key piece is missing: prospects that are actively looking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. So our team tried to fill the gap to help you build or enhance your own sales stack.

Scale 65
article thumbnail

Add ChartMogul metrics to Octoboard

Chart Mogul

Octoboard’s new ChartMogul integration lets users access their revenue, sales and marketing metrics all in one place. Many of our customers like to see their ChartMogul numbers alongside other business data. That’s why we make sure to collaborate with partners and customers on syncing key metrics with other systems, like Geckoboard, Visible and Numerics.

Metrics 53
article thumbnail

Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

article thumbnail

4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

More Trending

article thumbnail

6 Discovery Call Questions To Help You Prioritize Your Pipeline

Sales Hacker

Below are six examples of sales discovery questions you should ask your prospects for an accelerated sales process. In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. But when it comes to the discovery call , many of us assume we can wing it. It’s strange because the discovery call is how we uncover critical information early in the sales cycle.

Sales 58
article thumbnail

SaaS Content Marketing Best Practices

Inturact

It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen).

article thumbnail

4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

article thumbnail

Answers to Common Questions about MRR and ARR

SaaSOptics

MRR is the most popular method of normalizing recurring revenues for subscription analytics. Normalized revenue provides a clearer picture of performance, especially when reported in categories relative to prior periods.

article thumbnail

SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

article thumbnail

Win More Competitive Deals with These 5 Selling Strategies

Sales Hacker

The post Win More Competitive Deals with These 5 Selling Strategies appeared first on Sales Hacker.

article thumbnail

How to define a highly engaged SaaS user

Claudiu Murariu

Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product. There are 2 main elements to this definition that are worth exploring: the value users find in your product, and the frequency with which they use it A. The value refers to the actions performed by the users (inside or outside the app) which deliver what you promised them.

article thumbnail

Do you know what really makes your customers click?

Intercom, Inc.

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

article thumbnail

Outseta Company Update - July 2018

Outseta

By Geoff Roberts 5 min read It’s been a couple of months since our last Outseta Company update , so we figured we’d hit you with one before you’re all lounging by the lake/beach/pool for the 4th of July. Here’s what we’ve been up to since April. Product Update New Navigation UI and Global Search Since James Lavine joined our team, he’s been focusing on improvements to our user interface.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

In-House vs. Agency: Where to Keep Your Marketing Tasks

Adhere Creative

W ouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency?

article thumbnail

Don't Look At Me. Why I Am Not Reading Your Ad Copy.

The Marketing & Growth Hacking Publication

Looking leads to reading and remembering, right? Continue reading on Marketing And Growth Hacking ».

article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 191
article thumbnail

Hiring for SaaS and ISV customer success

wepay

Hiring for SaaS companies is difficult. Hiring is often cited by leaders of platform and ISV companies as one of the single biggest challenges they face. Many believe that it is an ongoing challenge and one that they need to stay on top of throughout the growth of their organization. But even if you are in ‘always be hiring’ mode, you’ll need more focus at startup, at times of rapid growth and when hiring specifically for customer growth.

article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

PODCAST 14: A Quick Guide to Seed Fundraising for Salespeople

Sales Hacker

On episode 14 of the Sales Hacker podcast, we speak with Brad Svrluga , Founding Partner at Primary Venture Partners about the top seed funding tips for startups. If you missed episode 13, check it out here: Using the Science of Perfect Timing to Improve Sales Outcomes. What You’ll Learn. The current state of the investment market in New York. How to build an executive team that works well with investors.

article thumbnail

6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets

CloseSaaS

Everyone loves to complain about how competitive their market is. But I hate to break it to you, it’s not just you. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive.

B2B 52
article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 165
article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

article thumbnail

How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.