Andreessen Horowitz
AUGUST 22, 2019
The recent Capital One data hack and breach that compromised sensitive information for 106 million people, including 140,000 Social Security numbers and 80,000 bank account numbers, was executed by a single hacker who exploited a well-known vulnerability in cloud-based SaaS …
Chart Mogul
AUGUST 20, 2019
Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate. At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay? Shouldn’t we be more interested in specific (groups of) customers? In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.
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SaaStr
AUGUST 18, 2019
I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it was a great marketing strategy, back in the day. It really wasn’t for a B2B product. At least, not at first. Just having a “Free” version doesn’t get millions of folks to use your product.
Entrepreneur - SaaS
AUGUST 20, 2019
Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.
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While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.
Cobloom
AUGUST 19, 2019
Your user onboarding process can make-or-break your SaaS business. Done well, it positions your service as the ideal solution to a problem your user is experiencing by providing real, demonstrable value from first use. Done poorly, it fails to show the value of your service, by focusing on all the different functionality your service offers instead of what the new user can achieve with it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
OpenView Labs
AUGUST 23, 2019
Editor’s Note: This article was first published on Userlane’s blog here. . A successful SaaS business model that leads to product adoption revolves around three basic principles: value, retention and advocacy. Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time.
SaaStr
AUGUST 20, 2019
Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process.
Predictable Revenue
AUGUST 19, 2019
Effective event outreach takes alignment with marketing, an age-old hurdle for sales teams, and a keen focus on your buyer personas. We'll teach you how to craft a solid event strategy – including sales development tactics to either invite people or book meetings. The post The critical role of sales development in your conference and event strategy with Tenbound’s David Dulany appeared first on Predictable Revenue.
Intercom, Inc.
AUGUST 22, 2019
I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Since coming aboard in December, he’s influenced us with his thinking about the possibilities within the nascent field of content design.
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Neil Patel
AUGUST 20, 2019
Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.
SaaStr
AUGUST 23, 2019
Ep 259: We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals, including knowing when and how to recruit members of your team, and building in a way that compliments your growth. Pssst Loving our podcast content?
Nimble - Sales
AUGUST 22, 2019
Collaboration is hard in itself. Every time your team grows, the team members start working in silos. This means two teams are working on the same project, but neither of them is aware of what the other is doing. They don’t communicate effectively with each other – and productivity suffers. Organizations are finding it increasingly […]. The post How to Collaborate With Your Team More Effectively Than Ever appeared first on Nimble Blog.
Sales Hacker
AUGUST 21, 2019
The right words have the power to overcome most of the objections faced by every salesperson , and the best salespeople know the words that sell. They also know which words work against them… and which moments call for no words at all. “ What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaS Metrics
AUGUST 23, 2019
What is a PM Software? Project management software are designed to improve efficiency of project management teams through tools including progress tracking and collaboration tools. Compared to traditional/on-premises PM software, SaaS PM solutions are more versatile because of their cross-platform compatibility, scalability, flexibility and low initial cost.
SaaStr
AUGUST 22, 2019
The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. In this session, Jen Taylor, Head of Products at Cloudflare, will share her expertise and teach you to forget the noise, stick to the basics, and use 5 easy steps to turn that idea into
Nimble - Sales
AUGUST 20, 2019
These days, 86% of shoppers actively search for reviews before making a purchasing decision. With this in mind, most companies are highly motivated to gather and publish reviews to help boost future sales. This is by no means the only purpose of customer feedback. Although no one loves to receive criticism, we can all agree […]. The post 3 Simple Ways to Collect Honest Feedback for Effective Relationship Management appeared first on Nimble Blog.
Chargebee
AUGUST 21, 2019
The first rule of SaaS pricing is to keep testing. Here's a checklist that will make sure that no pricing experiment ever plays out to be an afterthought.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Kellblog
AUGUST 18, 2019
I’ve increasingly spoken to startup employees who find themselves in a difficult trap. Let’s demonstrate it via an example: Say you joined a startup in September 2009 as an early employee and immediately received a stock-option grant of 400,000 shares with a strike price of $0.10 when you joined. The company, while having experienced some ups and downs over the years, has done very well.
SaaStr
AUGUST 18, 2019
Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr.
Nimble - Sales
AUGUST 19, 2019
More companies are reducing spending on traditional advertising in order to spend more on digital marketing efforts. There are many reasons for this. For one, customers are finding traditional advertising less compelling. They’re also engaging with brands on social media platforms, apps, websites, and messenger services: all places that are not served by traditional advertising. […].
ProfitWell
AUGUST 19, 2019
Welcome back for episode two of Tradeoffs, the show where Hiten Shah of FYI and I take a look at how popular companies make decisions and the impact of those decisions. This week, we’re investigating a company that both Hiten and I have looked up to in the past — note-taking and organization powerhouse Evernote. They’re an established leader in the market and one of the first movers in the space, but the tradeoffs they’ve made to get there have put the company in dire straits.
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In the rapidly-evolving world of embedded analytics and business intelligence, one important question has emerged at the forefront: How can you leverage artificial intelligence (AI) to enhance your application’s analytics capabilities? Imagine having an AI tool that answers your user’s questions with a deep understanding of the context in their business and applications, nuances of their industry, and unique challenges they face.
Sage Intacct
AUGUST 21, 2019
As firms purchase Salesforce CPQ to bring efficiency and controls to their quoting process, they look for ways to streamline entering order information into their financial system. Particularly with land-and-expand subscription business models, they need to track upsells and renewals against the performance obligations from the original sale, in order to track and increase CLTV.
SaaStr
AUGUST 19, 2019
I think sharing your expectations, at a minimum, will likely save time. Most VCs have a range they are comfortable investing at, both in an absolute sene (e.g., “$3m is my biggest check” or “$20m pre is the highest we do), and also relative to a set of progress, risks, and metrics. If you tell them a price they either have to beat, or meet … they’ll quick go into Price Mode.
Nimble - Sales
AUGUST 21, 2019
Link building is the heart and soul of digital marketing success. It is simply the process of getting other websites to link back to your website. This helps improve the status of your website or business in search engine results. The SEO status of your website depends on a number of factors and one of […]. The post 5 Great Tips on Quality Link Building for SEO in 2019 appeared first on Nimble Blog.
Zuora
AUGUST 19, 2019
by Steve Warren, EMEA Customer Support, Zuora I’ve recently returned from benefiting from Zuora’s amazing Parental leave policy and thought […]. The post My Six Month Paternity Leave appeared first on Zuora.
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Sales Hacker
AUGUST 23, 2019
61% of organizations had a dedicated sales enablement person, program, or function in 2018, according to data from CSO Insights. Just five years ago, that number was 19.3%. This explosive growth comes as no surprise, as successful programs are proven to have a large, quantifiable impact on sales success, specifically: The percentage of reps achieving quota improving by 22.7%.
SaaStr
AUGUST 23, 2019
There are many exceptions, but I found launching with a 100% free product was a huge mistake. Why? Free helped get a handful of early users testing the product and talking about it, for sure. But you don’t learn anything about what paid customers want from free users. You mostly only learn what free customers want. The things our free customers asked for (localizations, integrations, uses cases) turned out to have very little in common with what paid customers valued.
FastSpring
AUGUST 23, 2019
With the right planning and strategy in place, investing in an affiliate program is a great way to scale a software company and drive more online sales. In our latest webinar, FastSpring Affiliate Marketing Manager Mark Jacobs, guided attendees through the exciting world of affiliate marketing. When done right, affiliate programs can provide a valuable stream of revenue for businesses that they otherwise wouldn’t have access to.
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