Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. You submitted your email address/phone number and downloaded that free resource. What just happened is that you entered another SaaS company’s sales funnel.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Sujan Patel

JANUARY 13, 2020

Every few years, a new buzzword pops up in the digital marketing space and gets everyone all excited. A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth. Blogs are going up on the subject, and […].

Growth Hacking 122

Growth Hacking Marketing SaaS 122

SaaStr

JANUARY 26, 2020

Aaron Levie and Karen Appelton, his ex-head of partnerships came to the 2018 SaaStrAnnual.com to talk partnerships and one point on “free” deeply resonated with me. Aaron said he wished his API could be 100% free for everyone , for everything. He said he lamented that the reality was that wasn’t practical for Box’s current business — but he wished it could be.

Cloud 289

Cloud Revenue Branding Sales 289

Intercom, Inc.

JANUARY 23, 2020

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities. The faster you grow, the more likely you are to achieve long-term success (and actually survive long enough to scale).

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.

Marketing 313

Marketing SaaS Social Media Customer Support 313

Totango

JANUARY 9, 2020

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy. Customer expansion isn’t about pushing current customers to spend more; rather, it’s about creating extra value that customers will benefit from. Customers are willing to pay for this new value, which helps you increase your company’s revenue.

Strategy 65

Strategy Onboarding Customer Success Business Model 65

Intercom, Inc.

JANUARY 14, 2020

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. In Intercom’s early years, it wasn’t uncommon to find a support rep looped into a deal or asked to assist with onboarding. With only our Support team available as product experts, our sales reps relied heavily on them, and whatever product knowledge the reps already had, to troubleshoot customers’ problems. “Our customers neede

Customer Success 244

Customer Success Underperforming Technical Team Scale Part-Time VPE 244

InsightSquared

JANUARY 29, 2020

To a CRO or RevOps leader, predictability is key and surprises are almost always the enemy. So what if you learned four key deals currently in this quarter’s Commit have not interacted with your rep in the past 30+ days? And there are no meetings scheduled. You’d have questions, right? That’s exactly what occurred last week as we met with a very savvy sales leader at a mid-size tech company.

Forecasting 77

Forecasting Data Engagement Sales 77

InsightSquared

JANUARY 30, 2020

Yes, RevOps is a buzzword. You likely heard it a million times over the past year, and will double that within the first quarter of this year. While definitions vary slightly, one thing is consistent: a successful RevOps function isn’t about organizational structure. In fact, across B2B organizations there are a variety of org structures that are reaping the benefits of RevOps. .

Machine Learning 71

Machine Learning Artificial Intelligence B2B Forecasting 71

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Payments

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner. So when your leads are ready to subscribe to a similar product like yours, they prefer you over your competitors.

Strategy 162

Strategy SaaS Software Review Education 162

Outseta

JANUARY 20, 2020

By Geoff Roberts 20 min read. Last month I woke up to a Twitter update that Buildium , where I started my career, had been sold for $580M. Five hundred and eighty million dollars, I mouthed out loud. Holy f**k. I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Tom Tunguz

JANUARY 19, 2020

Payback period is one of the best composite diagnostic metrics of product market fit. I've written before about the benefits of short payback periods. In short, startups with shorter payback periods require less capital and also grow more quickly. In 2020, what is an excellent payback period[1]? Here is a group of publicly traded companies sorted by estimated payback period[2].

Software 320

Software Acquisition Enterprise Startup 320

SaaStr

JANUARY 10, 2020

Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.

Startup 306

Startup Investment Metrics Revenue 306

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Intercom, Inc.

JANUARY 21, 2020

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. People downloaded a record 204 billion of them from the Google and Apple app stores in 2019.

Mobile 291

Mobile PayPal Social Media Underperforming Technical Team 291

The Angel VC

JANUARY 29, 2020

Startup PR for Dummies Public Relations (PR) is not a high priority for most early-stage startups. If you keep in mind how many different hats founders have to wear in the early days to build a product, get customers, hire a team and raise money, you’ll understand why. However, I’ve seen plenty of founders miss out on PR opportunities like a funding announcement due to mistakes that would have been easy to avoid.

Technical Review 216

Technical Review Startup Venture Capital Revenue 216

Incredo

JANUARY 29, 2020

When users interact with the World Wide Web, they tend to be rather lenient with their activity online and consider the consequences of their actions a little less. Whether it’s because they’re not physically doing something or they feel they’re unlikely to be detected, it’s still a risky game to play. Considering just how enormous the internet is, it can actually be relatively easy to get caught from doing something unethical.

Software Review 328

Software Review Engineering Technical Review Branding 328

Predictable Revenue

JANUARY 20, 2020

Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is. The post How to sell if you work in a unique niche appeared first on Predictable Revenue.

Revenue 214

Revenue Marketing 214

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Tom Tunguz

JANUARY 23, 2020

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. Apple customers know Apple the company. They understand the product philososphy, the history, the quality of typical Apple products, and the reputation for quality. A strong brand is the lagging indicator of having built trust.

Software Review 274

Software Review Technical Review Software Marketing 274

SaaStr

JANUARY 6, 2020

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time. If you have a product that (x) uniquely, or in a importantly superior, fashion (y) solves a real, large painful problem for a Big Co … they will buy from a start-up.

Startup 258

Startup Business Technical Review Enterprise 258

Intercom, Inc.

JANUARY 16, 2020

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio. We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Neil Patel

JANUARY 28, 2020

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?

Software Review 145

Software Review Engineering Data 145

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Andreessen Horowitz

JANUARY 21, 2020

This is an abbreviated version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. In the not-too-distant future, I believe nearly every company will derive a significant … The post Every Company Will Be a Fintech Company appeared first on Andreessen Horowitz.

Trends 145

Trends 145

Predictable Revenue

JANUARY 30, 2020

Getting together for coffee: it’s a request that comes to entrepreneurs and salespeople all the time. And it’s enticing – you never know what will come from a chat with a new connection. Fabien talks about turning those coffee meetings into pipeline. The post How do you turn coffee meetings into dollars? Sales expert Fabien Pataud shares his secrets appeared first on Predictable Revenue.

Sales 213

Sales Revenue 213

Tom Tunguz

JANUARY 7, 2020

We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. Investors deployed $117 billion in 2019 up from $106 billion in 2018. This market has grown 20% over the last five years. It's been go, go, go for nearly a decade. However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend.

Marketing 233

Marketing Finance Investment Trends 233

SaaStr

JANUARY 2, 2020

Why If You Can Get to $10m ARR, You Can Get To $300m ARR. Woah. That may sound controversial, or even silly. VCs may mock this. But hold on. Let me prove it to you. If you can get to $10m ARR, with positive revenue retention, you can indeed get to $300m ARR. In fact, the odds might even be seen as high. How can that be? It’s just math. Three factors combining together: First, the overall market for SaaS continues to grow.

Retention 258

Retention Cloud Churn Pricing 258

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

Intercom, Inc.

JANUARY 3, 2020

More and more companies are reaching the tipping point where their human teams can’t keep up with their growing volume of support conversations. Chatbots are supposed to be the fix – providing basic help to customers while taking pressure off the team behind the scenes. But there’s some tension at play. We need these chatbot interactions to be frequent enough to make a real impact on team capacity but thoughtful enough that they protect our hard-won customer relationships.

Technical Support 222

Technical Support Engagement Customer Support Branding 222

Neil Patel

JANUARY 7, 2020

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.

Engineering 145

Engineering Branding Data 145

Unbounce

JANUARY 28, 2020

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough?

Branding 143

Branding Underperforming Technical Team Education Subscription 143