Tue.Oct 17, 2023

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Slides from SaaStock: What Founders Need to Know About Product Marketing

Kellblog

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? (Surprisingly vague and varied.) How do you know if someone’s good at it? (Surprisingly difficult.) To whom should it report?

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Dear SaaStr: How Many Events a Year Should A Startup Founder Attend?

SaaStr

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? Here are my learnings. You do need to meet other founders, other execs, your partners, your customers, etc. It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. I’d go every year if you can, either you or your co-founder.

Startup 270
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Look for These 4 Things if You Need HIPAA Compliant VoIP

The Daily Egg

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

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At Scale, Customer Success On Average is Paid 5.3% of ARR Managed, Per Gainsight

SaaStr

So we’ve been talking about customer success at SaaStr longer than almost anyone else, going back to our very first posts in 2012, including on Second Order Revenue. CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue. And we’ve used a lot of anecdotal data to suggest how much to spend on C S: $2m per CSM at scale $1m per CSM as you are scaling, if you can afford it Maybe even more in the early days if you have cash And our SaaStr survey from a little ways

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Is a PBX Viable For Business Today? Yes, But Not Every Type

The Daily Egg

PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.

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Outbound Marketing Fury : Office Hours with Raj Sarkar

Tom Tunguz

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products.

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How to be Successful Over the Phone with Drew Kluender

Predictable Revenue

Collin Stewart and Drew Kluender, Senior Inside Sales Rep at Orum, discuss the nuanced art of sales, specifically over the phone. The post How to be Successful Over the Phone with Drew Kluender appeared first on Predictable Revenue.

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50 AI Prompts for Better Social Posts

Buffer Resources

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

AI 127
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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Sparktoro

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g.

AI Search 112
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner

Sales Hacker

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Prior to starting Blueprint in 2020, he worked for over fifteen years in various sales and sales management roles, building teams across presales, partnerships, SMB, Mid-Market, & Enterp

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Introducing AI made for Social Media — Buffer’s AI Assistant

Buffer Resources

It’s been almost a year since ChatGPT launched publicly. Since then, we’ve seen AI used for all sorts of social media tasks. Whether it’s writing content, designing images, responding to comments, or sending DMs. The problem is most AI tools aren’t built for social media. They’re general chat-based tools designed to be used anywhere.

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What are Customer Insights [+ Examples and Best Tools]

User Pilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from.

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CMO vs. CPO with Peter Shalek and Reena Pande

Andreessen Horowitz

Peter Shalek, a Chief Product Officer, currently at Stellar Health and formerly at AbleTo, and Reena Pande, currently a strategic advisor and formerly the Chief Medical Officer of AbleTo, join Julie Yoo and Justin Larkin of a16z Bio + Health. As Julie mentions during the episode, there’s international relations, and then there’s CMO/CPO relations. Peter and Reena talk about working together to improve their relationship and the outcomes of their teams, and they get granular about what worked and

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Top 10 Compliance Tips for Startups

Scytale

Have you ever felt overwhelmed by the compliance requirements of running a startup? You’re not alone. As a startup founder trying to build your new organization from the ground up there’s a ton to do – And one of the commitments is keeping security compliance regulations and industry standards, and all that red tape! But the truth is, compliance is crucial for startups.

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How to Build an Offshore Team for AI

TurnKey Labs

Harnessing the power of artificial intelligence (AI) is essential for growth and innovation. However, as the demand for AI talent soars, many companies are turning to offshore solutions to assemble skilled teams for AI development.

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Top 5 Basecamp Alternatives in 2023

Nimble - Sales

Selecting the best software for your business is not an easy task. You need a platform to ensure things are getting done and nothing falls through the cracks. Basecamp is a popular tool for team collaboration and project management. However, it might not be the best choice for everybody. If you run a small business […] The post Top 5 Basecamp Alternatives in 2023 appeared first on Nimble Blog.

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The Artificial Intelligence SaaS landscape: Key findings from Panintelligence's report

Panintelligence

Today marks the launch of Panintelligence’s report AI value or vanity? How SaaS companies are approaching innovation , which sheds light on the buzz surrounding artificial intelligence (AI) and how SaaS technology and product leaders are navigating the delicate balance of resource allocation while delivering on innovation promises. Although AI can positively affect the industry, the report also raises a concern, suggesting that as many as two-thirds of SaaS companies might be using subpar data t

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Ballad of Bull Cook, A Wacky Book

Crafty CTO

I was fortunate to be able to spend three weeks at the family lake house in northwestern Michigan in August. My father passed away in 2009, but his imprint is still palpable there on the lake—nowhere more strongly than on the bookshelves. My son John and his wife Julie were able to join us for one of our weeks. John’s an amazing, intuitive, creative cook.

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The Evolving Landscape of Technology: From Innovation to Integration

SaaS Metrics

Technology has become an inseparable part of modern society, influencing every aspect of our lives. From communication and healthcare to business and entertainment, technology’s rapid evolution has revolutionized the way we interact, work, and perceive the world. In this article, we explore the multifaceted world of technology, its impact on various sectors, Read more The post The Evolving Landscape of Technology: From Innovation to Integration first appeared on SaaS Metrics.

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Play to Win: Mobile Game Soft Launch Best Practices

Andreessen Horowitz

We hear a lot of discussion around the best practices for launching a mobile game, and one particular topic that often comes up is: whether or not to do a soft launch. And if you do soft launch, how can you tell if your game will be successful? Much of the mobile games industry has taken the tactic of soft launching seriously – in September alone, there were more than 100 games soft launched on the Apple App Store and over 600 on the Google Play Store.

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