Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. But how do you know what that customer base wants? Customer segmentation is a way to break up your current or prospective customers into groups. 1 What is Customer Segmentation?

Social Media 105

Social Media Market Segmentation B2C Churn 105

User Pilot

APRIL 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. Or give them all customer support to the same level of depth. Source: me.me.

Social Media 98

Social Media Onboarding compliance Enterprise 98

User Pilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. Dozens, hundreds? Let’s dive in.

SaaS Payments 98

SaaS Payments Software Review Payment Solutions Payment Methods 98

ChurnZero

OCTOBER 26, 2021

How much you engage with your customers — and how much your customers engage with you — plays a vital role in the success of your business. It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them.

Customer Success 96

Customer Success Churn Communication Engagement 96

Baremetrics

AUGUST 17, 2021

Baremetrics makes it easy to understand customer data and make data-driven decisions. This article will walk you through the process of importing, augmenting, and segmenting customer data to get the insights you’re looking for. Or how do the churn rates compare of customers that rated you a 5 NPS score versus a 10.

Churn 105

Churn Metrics Retention Data 105

Sixteen Ventures

JULY 17, 2023

The only universal truth in Customer Success is that it’s always evolving. The more contact our ideas, frameworks, and methodologies have with customers, the more we learn, and the more things need to evolve. If you’re using the strategies and tactics popular even 3 years ago, you’re being left behind.

Customer Success 52

Customer Success Strategy Growth Hacking Engagement 52

Totango

JUNE 17, 2021

What is customer segmentation ? We’ll discuss the subtle shade of difference between customer segmentation and audience segmentation, two terms with some overlap that are often used interchangeably. We’ll look at the different ways you can segment your customers and when to apply each. Renewal status.

Technical Review 71

Technical Review B2B Customer Success Technology 71

Baremetrics

MAY 18, 2021

You have to know your customers to market your product. But to market most effectively, you have to target subsets of those customers and hone in on their specific needs. That is the power behind customer segmentation. It is a strategy that starts with grouping customers by certain characteristics.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

ChurnZero

OCTOBER 26, 2021

How much you engage with your customers — and how much your customers engage with you — plays a vital role in the success of your business. It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them.

Customer Success 52

Customer Success Churn Communication Engagement 52

Baremetrics

APRIL 27, 2021

Before taking advantage of customer segmentation, you need to understand your customer base and what it wants before building new products and creating effective marketing campaigns. Learn more about the customer segmentation tool from Baremetrics. What Is Customer Segmentation? Table of Contents.

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

SaaStr

JULY 12, 2021

The post This Wednesday: Join SaaStr and Square’s CRO for “How to Move Upmarket and Serve Multiple Customer Segments at the Same Time”? From the CEO of Chime, to the COO of Plaid, to the CMO of Marqeta, the best of Cloud and SaaS in finance and money are at SaaStr Money this Wednesday! It’s FREE so sign-up ASAP here.

Finance 144

Finance Cloud SaaS 144

CustomerSuccessBox

JUNE 12, 2021

A lot of us believe that all customers are equal. Let’s accept that not all customers are equal. We want to segment customers so that we can work with each one of those segments in respective ways, but on what criteria do we actually segment customers? How to segment customers?

B2B 52

B2B Enterprise Customer Success Subscription 52

The Daily Egg

MARCH 9, 2020

If you segment based on GA data alone, you're missing valuable behavioral and visitor-based info that makes your ecommerce customer segmentation more useful. The post Ecommerce Customer Segmentation: Analyzing Customer Behavior Across 9 Key Segments appeared first on The Daily Egg.

Data 67

Data 67

Chart Mogul

MAY 20, 2020

Custom attributes are now much faster to add and use, making them an even more powerful way to segment your customers and find new ways to grow your business. Over the last 2 weeks, we launched several improvements to the Custom attributes functionality in ChartMogul. Adding custom attributes through the UI. ???New

Acquisition 72

Acquisition Subscription Payment Features Retention 72

Chart Mogul

AUGUST 31, 2021

The SignEasy team is using ChartMogul to better understand their target segments and support the growth of the small to medium enterprise (SME) cohort. Initially, SignEasy’s customers were people on the go. With 150,000 subscribers, SignEasy is now focused on growing the SME segment. The business segment in focus.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Payment Services 52

Chart Mogul

AUGUST 31, 2021

The SignEasy team is using ChartMogul to better understand their target segments and support the growth of the small to medium enterprise (SME) cohort. Initially, SignEasy’s customers were people on the go. With 150,000 subscribers, SignEasy is now focused on growing the SME segment. The business segment in focus.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Payment Services 52

Valuize Consulting

SEPTEMBER 7, 2021

Not All Customers Are Created Equal. more likely to have and document personas and segments than companies that miss these targets ( Cintell , 2016). Acknowledging this, many board rooms (and virtual town halls) have been buzzing around the recurring conversation of customer segmentation for years. Divide And Conquer.

Scale 52

Scale Scaling Outsourced Development Investment 52

Valuize Consulting

SEPTEMBER 7, 2021

Not All Customers Are Created Equal. more likely to have and document personas and segments than companies that miss these targets ( Cintell , 2016). Acknowledging this, many board rooms (and virtual town halls) have been buzzing around the recurring conversation of customer segmentation for years. Divide And Conquer.

Scale 52

Scale Scaling Outsourced Development Investment 52

Tom Tunguz

NOVEMBER 19, 2012

The aggregated funnel may be masking conversion differences across customers segments. For example, at Expensify conversion rates to paid vary quite a bit across customer size. It’s critical to understand each segment well. What marketing message resonates with the segment? Identify your segments.

Interviewing 102

Interviewing Acquisition Metrics Data 102

Chart Mogul

MAY 20, 2020

Custom attributes are now much faster to add and use, making them an even more powerful way to segment your customers and find new ways to grow your business. Over the last 2 weeks, we launched several improvements to the Custom attributes functionality in ChartMogul. Adding custom attributes through the UI.

Acquisition 52

Acquisition Subscription Payment Features Retention 52

SaaStr

MARCH 28, 2024

Then segment it. Usually into Small, Medium and Large customers. Usually, your smallest customers will churn at the highest rate. Then set quarterly and annual goals per segment. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently. This drives churn down, almost always.

Churn 217

Churn Revenue Sales Business 217

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Your happy customers beget more happy customers in SaaS. The “I Give Up” VP Hire.

Scaling 264

Scaling Revenue Underperforming Technical Team Market Segmentation 264

User Pilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot.

Interviewing 94

Interviewing B2C B2B Advertising 94

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Give the biggest customers more attention.

Scale 252

Scale Sales Hiring Banking Engineering 252

Tom Tunguz

SEPTEMBER 12, 2012

When serving B2B customers, your pricing will be dictated by your customers' margins. Due to the relatively small potential revenues from in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Market Segmentation 100

Market Segmentation Marketing Technical Review Software Review 100

CustomerSuccessBox

APRIL 18, 2019

Segment, leaders in synthesizing first-party customer data, and CustomerSuccessBox, an Outcome driven Customer Success platform for B2B SaaS, join hands to deliver desired outcomes. Eliminating all developer dependencies for customer success technology roll out. We love how made for each other this partnership is.

Customer Success 40

Customer Success Operational efficiency. B2B Mobile 40

SaaStr

NOVEMBER 18, 2023

Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers love you. If your NPS is say > 60 or so, a ton of your customers love you. Have customer success do a soft sell. It will all work — to the segment of your customers that truly love you. And drive it even higher.

Customer Success 236

Customer Success Sales SaaS Marketing 236

SaaStr

JANUARY 31, 2024

As Christian shares on the pod, the company’s current customer list includes many notable companies, with 92 of them being on the Fortune 100. Startups don’t have sophisticated data about how customers perform over long periods of time, conversion rates, etc. In the early days, it’s about getting as much pipeline as possible.

Enterprise 236

Enterprise Scale Sales SaaS 236

Sylvia Ng

MAY 23, 2016

So you have customer data, and you’d like to start segmenting it to get serious with your acquisition and retention efforts. The focus here is on some of the practicalities of implementing a customer segmentation project that I wish somebody taught me early on. Why Segment. What can segmentation do for you?

Scale 45

Scale Retention Mobile Data 45

User Pilot

SEPTEMBER 14, 2023

If there’s one underappreciated – yet vital – task that product managers must get right, it’s user segmentation. Understanding that you cater to many different types of customers with different pain points, wants, and needs is critical for giving them the best possible experience. size, industry).

Strategy 99

Strategy Sales Recruiting Onboarding Churn 99

ReSci

MAY 23, 2017

Being a Digital Marketer, you’re probably already using customer segmentation for your email campaigns. You know that the more relevant your customers feel you are, the more likely they are to reward you with their business. Even today, the focus on customer segmentation is exploding.

Revenue 40

Revenue Marketing Business 40

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. What is psychographic segmentation?

Product Marketing 94

Product Marketing Strategy Marketing Market Research 94

User Pilot

DECEMBER 20, 2023

Coupled closely together with Machine Learning is customer data. Combining customer data & machine learning unlocks the power of big data. This one-two combo is a great way to help enhance customer experience , one of the most impactful methods of increasing product growth. What is machine learning?

Artificial Intelligence 101

Artificial Intelligence Machine Learning Data Social Media 101

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. This game-changer can help you foster customer relationships, drive engagement, and boost business growth.

Scale 96

Scale Marketing Onboarding User Experience 96

FastSpring

APRIL 16, 2024

Accelerate Market Penetration: Access the more than 78% of users on iPhone that leverage Apple Pay, in addition to the other segments of the market. With more than 153 million individual users, Pix allows users to tap into a new segment of the global market while avoiding cross-border fees. Learn more about Apple Pay here.

Payment Methods 130

Payment Methods Payments Payment Services PayPal 130