Buffer Resources

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Social Media 117

Social Media Venture Capital AI Search Banking 117

SaaStr

JANUARY 31, 2023

Strategic Funds: An Introduction Greer began his VC career at OpenView VentureCapital, where he invested in brands like Loopio, Calendly, and Applitools. Targeted expertise from category leaders and their executives. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.

Investment 199

Investment Startup Branding Acquisition 199

SaaStr

MAY 29, 2019

We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Sallie Krawcheck started her career on Wall Street as a senior research analyst at Sanford Bernstein and Co., Curious how we came up with this list? Dave Kellogg Fmr.

Payment Methods 220

Payment Methods Payment Solutions Payment Services Banking 220

SaaStr

APRIL 5, 2021

Hmmmm … well, to me, that’s not a bad place to be once a space, a category, gets to $100m+. But more often, SaaS categories with significant complexity in workflows and features end up in natural oligopolies. And the bigger the category, oftentimes, the more room. Not usually. ———-.

Scale 238

Scale Sales Recruiting Underperforming Technical Team Pricing 238

Buffer Resources

MAY 19, 2023

Leaders still overwhelmingly want to work remotely To start, leaders still want to work remotely for the rest of their careers (99 percent selected this option) and would recommend remote work to others (another 99 percent selected this option). The topic of remote career growth is still somewhat split.

Leadership 102

Leadership Engagement Trends Management 102

SaaStr

FEBRUARY 4, 2022

She started her career as an engineer, but eventually found her way into marketing, as many of us do. Draw on your experience selectively and remember that all new category-busting companies will need marketing innovation and agility. Kady Srinivasan calls herself a reluctant marketer. Want more? I challenge you to resist that urge.

Scaling 195

Scaling Marketing Management Branding 195

OnStartups

APRIL 8, 2021

One thing that I wish I had learned earlier in my entrepreneurial career is this: Tools are bought, transformations are sold. Sometimes, the product you are selling is in a category that is well understood. Sometimes, the product you are selling is in a category that is well understood. Often it requires rethinking their career.

Scale 109

Scale Sales Hiring Startup Scaling 109

IT World

JANUARY 4, 2023

The "Computer & IT" category was the top career category for fully remote jobs in 2022, with fully remote listings growing 24% year-over-year, according to job search site FlexJobs.

Technical Support 70

Technical Support Application Development Software Engineering Engineering 70

SaaStr

DECEMBER 27, 2023

They were among the first in their category to think of the external side of the market because the external U.S. Alessio shared that early on in his career, he wished he prioritized profitability more than he did. You can read more about the second point in the next section. Docebo doesn’t focus only on the internal.

Sales Hiring 193

Sales Hiring Scale SMB Outsourced Development 193

Intercom, Inc.

NOVEMBER 3, 2022

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. We always start by asking people about their backgrounds and career trajectories. For Natasha, the answer is a resounding yes.

Scale 206

Scale Software Outsourcing Services Sales Hiring 206

Kellblog

AUGUST 16, 2023

Here, we talk about: The history and evolution of the database and tools market The modern data stack Intelligent operational applications vs. analytic applications Why I feel that data can often end up an abstraction contest (and what to do about that) Why I think in confusing makets that the best mapmaker wins Who benefits from confusion in markets (..)

Data 75

Data Forecasting Software Strategy 75

User Pilot

AUGUST 30, 2023

The 2023 edition is the biggest so far, with 20 speakers and four categories. Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product. Product management and leadership speakers. Product growth speakers.

Scale 103

Scale AI Growth Hacking Innovation 103

Buffer Resources

JULY 13, 2023

I’ve gained over 10,000 followers on LinkedIn by sharing content about my work life and career advice. However, you likely fall into the latter category, and growing from scratch is harder. With its large user base, LinkedIn is a no-brainer for anyone who wants to grow an audience for their career or business.

Engagement 83

Engagement Branding Investment Social Media 83

Sales Hacker

JANUARY 27, 2024

When you look at how to segment your audience for messaging, consider these three broad categories: Industry: This is your wider audience that cares about who you are and what you do. Category: These are your decision-makers. Understanding these categories can help you tailor your messaging for optimum impact.

Technical Review 88

Technical Review Venture Capital Generative AI Social Media 88

Kellblog

MAY 19, 2021

Please join us for our next episode of the SaaS Product Power Breakfast at 8am Pacific on 5/20/21 as we have a discussion with former Alation CMO Stephanie McReynolds on the topic of category creation and her learnings as she helped drive the creation of the data catalog category and establish Alation as the leader in it [1].

SaaS 76

SaaS Data Marketing Business 76

SaaStr

MAY 15, 2019

We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. About Nick… Nick Mehta and Anthony Kennada presented on how to create a new category (customer success). Curious how we came up with this list?

Sales Recruiting 168

Sales Recruiting Software Review Technical Review PayPal 168

Buffer Resources

MAY 31, 2023

YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones). In this article, we’ll cover some things that ensure creators can build a lifelong career out of content and practical advice for ensuring longevity.

Technical Review 89

Technical Review Social Media Software Review Startup 89

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. But make no mistake — successfully creating a category is extremely hard. .

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

Buffer Resources

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. And, in 2022, I finally decided to put aside my corporate career and go full-time on the business. In 2020, we hit six figures in annual revenue.

Sales Hiring 99

Sales Hiring Business Scale Social Media 99

Intercom, Inc.

JUNE 10, 2020

I’m nearly 20 years into my career, and I’ve yet to meet a great PM or Designer without strong Product Judgment. Early on in my Intercom career, I made some bad product and design decisions. Having worked on social software for much of my career, I had strong Product Judgment in that domain, and could apply it to Intercom.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Intercom, Inc.

JUNE 21, 2018

Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community. It’s an empowering way to break through malaise and see what incremental gains you’re making as a human and in your career. Max: We had to pick the right categories.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

FEBRUARY 10, 2023

Candy, Vitamins, and Painkillers Kevin Fong, a VC, said, “We divide business plans into three categories: candy, vitamins, and painkillers. His main lessons learned throughout his career are: Study the desired outcomes of your customer carefully. When they released it into the world…nothing; it had no impact. We throw away the candy.

Sales Hiring 130

Sales Hiring Development AWS Engineering 130

BetterCloud

JANUARY 19, 2023

Having spent over 80% of her career marketing and selling solutions that meet the evolving priorities of the CIO and IT organization, Erin is the perfect addition to BetterCloud. I most enjoy working in evolving market segments and product categories that fulfill a critical business need with an innovative approach.

Marketing 52

Marketing Innovation Government Market Segmentation 52

Totango

JANUARY 19, 2022

Whether you’ve worked in the customer success industry for a while or you’ve recently decided that this is the career path for you, searching for Customer Success Manager jobs can be intimidating – especially if you don’t know where to start. Here are some tips for how to rock each of these categories and win that dream job.

Customer Success 102

Customer Success Management Sales Hiring Interviewing 102

Sixteen Ventures

FEBRUARY 28, 2022

Unfortunately, too many CSMs fall into the Passive category, where they let the customer dictate meetings, their communication rarely drives the customer to take action, and overall, they’re at the mercy of their conditions. . World-class CSMs are Assertive. They’re frameworks that you can apply. Anyone can do it. Any CSM can be World-class.

Customer Success 124

Customer Success Management Churn Retention 124

OnStartups

APRIL 8, 2021

One thing that I wish I had learned earlier in my entrepreneurial career is this: Tools are bought, transformations are sold. Sometimes, the product you are selling is in a category that is well understood. Sometimes, the product you are selling is in a category that is well understood. Often it requires rethinking their career.

Scale 52

Scale Sales Hiring Startup Scaling 52

Buffer Resources

MARCH 29, 2023

Natalie says about niches, “The more informed someone is about a particular category makes them like a better creator for other brands in that area.” ” Natalie acknowledges that it can be risky to pick and stick to one category, “You won't have the same breadth of clients you could be working with.

Payment Methods 99

Payment Methods Outsourcing Services Social Media Payment Services 99

ChurnZero

MAY 6, 2022

podcast to talk about his pragmatic approach to entrepreneurship, the lessons he brought with him when founding ChurnZero, and the one thing he wish he knew before starting his career. Category creators face more challenges in B2B. “I You Mon joined the CHURN.FM Episode highlights. Oftentimes, people build great products.

Retention 98

Retention Revenue Entrepreneurship B2C 98

Buffer Resources

NOVEMBER 1, 2023

I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.  Fortunately, my career — and personal brand shift — are the solution here. But now, I didn’t have that huge bank of content to lean on.

Branding 87

Branding Social Media Consulting Content Marketing 87

FastSpring

MARCH 27, 2023

I spoke to Ryan about how they created a new enterprise ops category: LearnOps. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. We’re enterprise software for a new category called LearnOps. And it wasn’t.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Intercom, Inc.

JULY 2, 2020

Over her 25-year career, Pam’s dedication to her customers has been the backbone of sustainable growth at companies like Salesforce, Zendesk, ServiceMax, and now Zapier. . In her own words , “When you take care of your customers, the revenue comes.”

Outsourcing Services 253

Outsourcing Services Investment Underperforming Technical Team Outsourced Development 253

Intercom, Inc.

JANUARY 27, 2022

I reached out to women across the company, from engineering to R&D to product management, to get a sense of how they view the term “women in tech” and how, or if, they find it useful to them in their careers and personal lives. The first person I spoke to was Nidhi Kamat. Feeding into impostor syndrome. It felt normal.

Engineering 138

Engineering Underperforming Technical Team CTO Management 138

SaaStr

FEBRUARY 25, 2021

Dashboard — they have no idea how to get you to $5m, or $10m, or $20m. -> Finally, we can distill a lot of this down to one key criterion: Has Your VP of Sales at some point in her career sold at a startup at your ARR today? Or at least, where your ARR will be 12 months from now? If they do, it’s fun. And thus fail. #2.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

Tom Tunguz

MAY 31, 2017

Second, this fallacy assumes a company cannot train a salesperson to be knowledgeable enough about a category to develop rapport - or do that at scale. Page through the resumes of account executives at some of the world’s largest software companies and you’ll see most of them are career SDRs and account executives.

Sales Hiring 100

Sales Hiring Sales Recruiting Scale Outsourced Development 100

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Crafting value for a persona In addition to launching AudiencePlus, Founder & CEO Anthony Kennada was also the founding CMO of Gainsight, credited as creating the category of customer success in SaaS.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

JULY 13, 2022

The Product Collective blog offers lots of practical advice like early-career tips. Product Manager HQ is a great resource for aspiring product professionals and those who have only just started their careers in the field. Product Management Career Ladders. Teresa Torres on Continuous Product Discovery. Product Manager HQ.

Technical Review 97

Technical Review Management Leadership Systems Review 97

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. Typically, that career path starts on the sales side, but I think there’s a lot of movement.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63