Sales Hacker

JANUARY 23, 2020

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory. Brainstorm Your Brand. Name Your Brand.

Branding 70

Branding Underperforming Technical Team Sales Consulting 70

Neil Patel

OCTOBER 29, 2020

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

OCTOBER 21, 2020

Having a functioning product team will make that balance just a tad easier. . Sometimes as business owners and teams we make assumptions. A huge problem most teams face is homogeny. The curve can die off, and if you don’t know when to let go, it can be bad. . It’s easy to forget that you aren’t the customer.

Underperforming Technical Team 204

Underperforming Technical Team Interviewing Branding Investment 204

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. That doesn’t mean they are “bad” Many, in fact, will thrive as a VP or Director somewhere else. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup.

Sales Hiring 254

Sales Hiring Startup Underperforming Technical Team Branding 254

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. Third, There are Gems At These Top Brands. Sometimes it’s VP Marketing.

Sales Hiring 273

Sales Hiring Scale Underperforming Technical Team Startup 273

Tom Tunguz

MARCH 3, 2020

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

Underperforming Technical Team 304

Underperforming Technical Team Marketing Scale Social Media 304

Sales Hacker

MARCH 30, 2023

Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2. Company B doesn’t overly penalize you if you perform poorly — they will continue to pay you some level of variable despite poor performance. Spoiler: All of these are bad signs.) Scenario 1: You underperform by 20%.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. One launch comes to mind.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

BetterCloud

APRIL 8, 2024

We hosted our first hackathon in our brand new office in beautiful Mexico City, MX! Fostering customer relationships through innovation Over the course of 2 exhilarating days, our team of engineers, product managers, and designers collaborated closely with our customers. But this was no ordinary Hackathon. The result?

Underperforming Technical Team 52

Underperforming Technical Team Innovation Development Engineering 52

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 100

Underperforming Technical Team Marketing Market Research Outsourced Development 100

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Any company’s first events team member will need to be a curator, then a promoter and lastly a producer.

Branding 205

Branding Outsourced Development Scale Travel 205

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 208

Scale Sales Hiring Cybersecurity Underperforming Technical Team 208

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? Sales teams rarely operate as a one-person army.

Underperforming Technical Team 102

Underperforming Technical Team Outsourced Development Development Social Media 102

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 171

Sales Hiring Scale Underperforming Technical Team Revenue 171

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. From a goal setting perspective, you can’t make it so unattainable that it drives resentment from the team. powered by Sounder. What You’ll Learn.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

DECEMBER 14, 2020

But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Now some bonus tips: Build an enterprise-only sales team.

Scale 293

Scale Sales Hiring Underperforming Technical Team Point of Sale 293

OpenView Labs

JUNE 26, 2019

I find myself answering a similar set of questions about how to build a developer community the right way on a daily basis, so I hope this article is helpful to those looking building a community around their product, project or company. Building a successful developer community is not an easy task. Community is a powerful thing.

Underperforming Technical Team 40

Underperforming Technical Team Development Social Media Engagement 40

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Chart Mogul

OCTOBER 29, 2020

Schremser tells us the story of how the Usersnap team turned churn analytics into a powerful tool to improve their product. It highlights the bottlenecks and weaknesses of your brand’s customer experience. It highlights the bottlenecks and weaknesses of your brand’s customer experience.

Churn 74

Churn Underperforming Technical Team Development Technical Review 74

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. Push yourself and your team to keep an open mind when you’re considering whom you can serve and how you can serve them. Embed innovation into your team’s DNA. Innovation should happen across the entire company, not just in the product team. Global approach. it can’t be done.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 95

Strategy Underperforming Technical Team User Experience SaaS 95

User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Product Marketing 100

Product Marketing Marketing Social Media Scale 100

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics. DeSantis Breindel – Best for Branding Strategy.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 221

Sales Hiring Underperforming Technical Team Marketing Market Research 221

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Audacix

MAY 11, 2023

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

Chart Mogul

OCTOBER 29, 2020

Schremser tells us the story of how the Usersnap team turned churn analytics into a powerful tool to improve their product. It highlights the bottlenecks and weaknesses of your brand’s customer experience. It highlights the bottlenecks and weaknesses of your brand’s customer experience.

Churn 52

Churn Underperforming Technical Team Development Technical Review 52

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Casey Accidental

MAY 27, 2021

Every engineer, designer and product manager on the team should be involved in defining the problem and the solution. What this means though is that initial releases will never have everything teams want. Product development projects always have very high opportunity cost. Every key result should be outcome based.

Underperforming Technical Team 145

Underperforming Technical Team Payment Solutions Payment Services Payments 145