SaaStr

DECEMBER 1, 2023

SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. Read the Ultimate Guide to Hiring a Great VP of Sales ebook or What Makes a Great VP of Sales and How to Hire One blog post. Many have hired too quickly or hired over Zoom.

Sales Hiring 148

Sales Hiring Sales Recruiting Sales Interviewing 148

SaaStr

JULY 13, 2022

Next, you enable them to sell your product. Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. Simple processes can help you understand and figure out your critical errors so that you can correct them. SaaS is a fast-paced industry.

Scale 212

Scale Sales Hiring Revenue Marketplace as a Service 212

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

APRIL 1, 2023

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. PST — Jeff Richards, GGV Capital Managing Director, and Tiffany Luck, GGV Capital Partner, share what it takes to win as a SMBTech startup in today’s economy. The market continued to expand and grow into what it is today.

Scale 188

Scale SMB Merchant Services Payment Methods 188

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. In an in-depth workshop, Kellogg shares seven things that every founder should know about results-driven selling. 1 You Need to Get Out There And Sell Sometimes, the best way to learn is by doing. Sign up for free. #1

Sales 246

Sales B2B Consulting Investment 246

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Certainly “Contact Me” in pricing adds a human element, an additional step, and in many cases, friction to a sales process. It’s a mix.

Pricing 229

Pricing Enterprise Cloud B2B 229

SaaStr

DECEMBER 29, 2023

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it. The market wants it.

Scale 221

Scale Sales Hiring Customer Success AI 221

SaaStr

OCTOBER 17, 2023

When we look at publicly traded companies, there is a direct correlation between NRR and Enterprise value. What does NRR have to do with customer success? What Does NRR Aim To Answer Most people know the formula for NRR. In SaaS, you have three ways to make that curve stand out. Sell to more existing customers.

Scale 164

Scale Sales Hiring Customer Success Scaling 164

SaaStr

FEBRUARY 28, 2021

I told the CEO I was pretty sure, given the importance of the problem he was solving, and its impact across the enterprise, that this #1 customer could pay them at least $300,000 a year. Because what he had with his SaaS company is something you may have too with yours. It’s basically what we had.

Revenue 294

Revenue Sales Outsourced Development Enterprise 294

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Now, there are at least 100k verified SaaS apps on G2, which is huge. Now, there are at least 100k verified SaaS apps on G2, which is huge.

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

MARCH 25, 2023

Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the product team can fill in the blanks on the product during a sales process. Or when a VP of Sales used to selling to business people has to sell an API to developers.

Scale 219

Scale Sales Hiring Sales Recruiting Sales 219

SaaStr

APRIL 10, 2023

He’s a billionaire and the CEO of the largest vendor in all of SaaS. He’s a billionaire and the CEO of the largest vendor in all of SaaS. So what was up? It took me a while to process. And in SaaS, brands we are attitudinal loyalty to, we buy more from. It wasn’t a sales call. Lots of people.

Airlines 233

Airlines Cloud Market Research Customer Success 233

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. What Makes a Great VP of Sales and How to Hire One. Who is looking to hire a VP of Sales in January / Q1?

Sales Hiring 317

Sales Hiring Scale Payment Solutions Payments 317

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. What is product-led growth? Let’s dive right in!

Scale 104

Scale Sales Software Review Retention 104

SaaStr

DECEMBER 26, 2022

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. G2 track, their proprietary SaaS spend management platform. This includes data from companies on how they utilize SaaS and their spending. What do buyers want?

Software Review 187

Software Review Software Azure Cloud 187

SaaStr

JUNE 19, 2023

Dear SaaStr: What’s the Best Advice That Entrepreneurs Never Hear? My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Investors and “advisors” that want something from you will often tell you what you want to hear, or sugarcoat their advice. How badly do you want it?

Scale 206

Scale Pricing Innovation Revenue 206

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. If you approach an SMB with a heavily involved sales process, they will likely move on or go to your competitor.

SMB 182

SMB Sales Hiring Scale B2C 182

SaaStr

JANUARY 18, 2023

Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. It’s the most common objection you’ll get in SaaS sales … Not Right Now. It’s too much business process change in one year. What does that really mean? Talk to you in a few years.”.

Sales Recruiting 246

Sales Recruiting Sales Hiring Technical Review Software Review 246

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution. A Different Way to Approach Enterprise Leads .

Enterprise 229

Enterprise Scale B2C SaaS 229

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. AWS can’t support 20 partners equally. Otherwise, it falls apart.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

APRIL 30, 2021

Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. And it’s been a vivid reminder of what I hate so much about buying software: Vendors selling you software you never use or deploy. And yet … it does add friction to many sales processes. So what’s the right answer?

SaaS 264

SaaS Pricing Software Churn 264

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. The evolution of SaaS business. Before we get into the dynamics of alignment, let’s briefly review the evolution of SaaS. Era 2, SaaS 2.0:

Scale 191

Scale Finance Sales Hiring Scaling 191

SaaStr

JULY 31, 2020

Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams. It’s because of our holistic understanding of the industry today, and what it will be tomorrow, that we can pioneer the space.”. Tom Taulli. Raises $45 Million.

Scale 345

Scale Artificial Intelligence Payments Payment Services 345

SaaStr

JANUARY 5, 2022

Because then, it becomes about what to buy — not from whom pic.twitter.com/1ag8jyPkmH. What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them: The stronger the brand, the more complex the pricing page can be.

Pricing 210

Pricing Enterprise Branding Innovation 210

SaaStr

OCTOBER 23, 2021

And part of the problem is VP of Sales searches center too much around statements like “Jim was most recently the VP of Enterprise Sales at IBM” or “I want to introduce you to this gentlemen, he was the RVP at Salesforce and…). Experience selling deals in your price range and whatever the next level is after tilting upmarket.

Sales Hiring 318

Sales Hiring Scale Development Team Review Sales 318

SaaStr

FEBRUARY 15, 2022

In SaaS, there are a lot of great “rules” that do make sense overall but can be confusing or borderline misleading at times. Especially if you are mid-market or enterprise. And even in the enterprise, losing one big customer can swamp you here in the early days. I.e., keeping the Magic Number at or above 1.0.

Scale 241

Scale Customer Success Sales Hiring Scaling 241

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. I think it would be a tremendous exercise to share these ideas with your team and see what folks think they should change / implement at your startup. ” — Jesse Woodbury, Enterprise Sales, GoQuiq.

Sales Hiring 335

Sales Hiring Sales Outsourced Development Technical Review 335

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Building blocks for category reinvention.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. “Regular price increases for SaaS” — Benjamin Irvine. 9/10 times they don’t work otherwise.” I had to try. .

Pricing 279

Pricing Scale Enterprise Onboarding 279

SaaStr

JULY 11, 2023

What are common pitfalls to avoid, and how can teams maximize efficiency and meet quota? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. Enterprise? Mid-Market?

Sales Hiring 157

Sales Hiring SMB Sales Recruiting Payment Methods 157

SaaStr

FEBRUARY 28, 2022

Get them more leverage to do what they do best. If you force yourself to build an 8-step new rep training course, that alone will likely be 8x better than what you do today. 2022 — the year we’re now in the New Normal. Many of you will have little to no dedicated help in sales operations , even up to $10m ARR or beyond.

Scale 241

Scale Sales Hiring Sales Enterprise 241

SaaStr

JUNE 23, 2020

Q: What’s the number one challenge for scale-up founders? In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. SaaS products get too complex to hack a product roadmap too long. The post What’s The #1 Challenge After $1m-$2m ARR?

Part-Time VPE 231

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 231

Blulogix

MARCH 8, 2024

But what exactly constitutes this complexity, and why is it so pivotal for businesses to understand and manage it effectively? But what exactly constitutes this complexity, and why is it so pivotal for businesses to understand and manage it effectively? Product Complexity: B2B offerings are seldom one-size-fits-all.

B2B 52

B2B Subscription Payment Features Operational efficiency. 52

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date. So what’s powering this speedy conversion process?

Software Review 231

Software Review SMB Enterprise Software 231

SaaStr

AUGUST 10, 2022

While there are universal truths that every SaaS founder should put into practice, each company’s journey is different. We get hundreds of thousands of support tickets…lines of feedback through the product, and of course, we interview our customers to learn how they’re using the product and what they’re looking at in the product.”.

Sales Hiring 198

Sales Hiring Scale Company Culture Leadership 198

SaaStr

FEBRUARY 11, 2022

So there was a pretty successful “small” SaaS IPO last year that you probably didn’t hear about — CS Disco. You could call Disco a vertical SaaS play, but sometimes that term is overused. Even $120m ARR is about half of what most SaaS leaders have in ARR when they IPO. And the first to IPO.

Technical Review 246

Technical Review Software Review Scale Cloud 246