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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. Investors might not get it.

Scale 112
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PODCAST 104: Embracing Authenticity to Connect and Drive Revenue with Shari Levitin

Sales Hacker

And on Stitcher. Your Customers Want Authenticity [18:44]. Shari Levitin: With information overload and everything that’s going on today, how we interact with customers has obviously shifted quite a bit. Bone questions – Better sales reps ask bone questions, which are problems that the customer’s having now.

Scale 89
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Is This Thing On? A Fool Proof Guide to Starting a Podcast

The Marketing & Growth Hacking Publication

When you reach into the bag, things that come to mind are videos, blogs, and social media posts. This is backed by Stitcher ’s statistic that the average listener stays connected for 22 minutes. Take it a step further and use a URL shortener like Bitly to customize your link and keep track of your engagement. How Needy Are You?

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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

We also announced a contest on this episode, so give it a or read our blog. And on Stitcher. We also announced a contest on this episode, so give it a or read our blog. Right now we’re doing it for 600-plus customers. We’ll have customers come to us and say, “Look, we don’t need your people.

Scale 71
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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

Without listening, you won’t truly understand your customers. Without understanding your customers, you can’t solve their problems. Links: iTunes , Stitcher. Links: iTunes | Stitcher | SoundC loud | Spotify. Links: Website , iTunes , Stitcher. Listen To Sales Podcasts, Then Go Listen To Your Prospects! .

Scale 111
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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.

Scale 178