FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Sales Hacker

JANUARY 11, 2022

Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about marketing, persuasion, technology, and strategy — to start with. The post The Preeminent Cross-Disciplinary Topic In Academia Is… Sales? powered by Sounder. Listening on a desktop & can’t see the links?

Sales 78

Sales Finance Innovation Revenue 78

Nimble - Sales

MARCH 27, 2019

Topic clustering is a popular content marketing plan – and a buzzword that has been thrown around the inbound marketing space in recent years. First of all, what exactly are “topic clusters?” The post How to Implement Topic Clustering into Your Content Strategy appeared first on Nimble Blog.

Strategy 92

Strategy Content Marketing Marketing 92

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 227

Scale Marketing SaaS Scaling 227

SaaStr

DECEMBER 5, 2023

So Sam Jacobs and the team at Pavilion had me join their podcast and it ended up being a pretty fun deep dive into where markets are today, the role of customer success in a tougher market, and much more. There’s concern that valuation trends seemed to mimic previous market bubbles.

Investment 148

Investment Scale Sales Hiring Marketing 148

SaaStr

DECEMBER 26, 2020

As we begin strategic planning season for next year, there one topic a lot that comes up a lot: Should We Just Let Our Smallest Customers Go? And so you start to get push back from your team on marketing budgets, on sales priorities, on support and success. “The small guys take too much time.” Probably more.

SMB 341

SMB Sales Hiring Marketing Enterprise 341

CloudKettle

APRIL 2, 2024

Marketing Attribution has been a controversial topic among marketers. The other side believes it is better to measure what’s available rather […] The post The Three Pillars of Marketing Attribution appeared first on CloudKettle.

Marketing 52

Marketing Data 52

SaaStr

JUNE 22, 2021

At his first board meeting, he kept talking over the VP of Marketing. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub. How to compete.

Sales Recruiting 300

Sales Recruiting Scale Sales Hiring Revenue 300

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Trends 145

Trends Marketing Social Media Technical Review 145

Tom Tunguz

JULY 25, 2020

Marketing has many disciplines. Howeve you may count and divide marketing skills, marketing is the team with the broadest mandate of different techniques to master. To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. 464k results.

Sales Recruiting 213

Sales Recruiting Product Marketing Scale Sales Hiring 213

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 195

Scaling Marketing Management Branding 195

SaaStr

DECEMBER 25, 2023

Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? The post Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? Your public pricing? Usually the answer is — Not Today. First, it’s complex to manage. Third, it’s unlikely to move the needle. Usually — wait.

Pricing 238

Pricing Marketing SaaS Development 238

User Pilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. SEO tools can help you brainstorm actual content topics. What is product-led content marketing? Let’s get right to it!

Content Marketing 52

Content Marketing Marketing Social Media Education 52

Sales Hacker

OCTOBER 20, 2023

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. Well… it’s a bit of a trick question.

Sales Hiring 105

Sales Hiring Marketing Sales Sales Enablement 105

Tom Tunguz

JANUARY 7, 2020

We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. This market has grown 20% over the last five years. However, you couldn't characterize the venture market as conservative today with a straight face. It's been go, go, go for nearly a decade. No one knows.

Marketing 239

Marketing Finance Investment Trends 239

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Marketing 95

Marketing Customer Lifetime Value Technical Review Software Review 95

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Employee retention has been a hot topic over the last couple of years, with many companies struggling to keep talent due to the Great Resignation. .

Underperforming Technical Team 207

Underperforming Technical Team Technical Review Acquisition Company Culture 207

Kellblog

AUGUST 31, 2022

To adapt Julius Caesar’s famous opening line of the Gallic Wars : marketing as a whole is divided in three parts. Product marketing (prodmkt), responsible in a word, for the message and how well it resonates with customers in the market [1]. Whether this team should report into sales or marketing is a separate debate.

Underperforming Technical Team 145

Underperforming Technical Team Sales Hiring Marketing Startup 145

Neil Patel

AUGUST 24, 2021

Even if you’re not the top expert on a particular topic, chances are you still know more than others. This question and answer network allows you to help others on any topic, from digital marketing to Zumba. Why Should You Use Quora for Marketing? Quora is fantastic for marketing. Quora Spaces related to the topic.

Marketing 118

Marketing Social Media Branding Advertising 118

Andreessen Horowitz

NOVEMBER 16, 2023

With an expanding arsenal to treat disease, how will patients, clinicians, and the market determine what tool to use? Typically, the first drug to get across the finish line, wins: first-in-class drugs become the standard of care, dominate market share, and tend to maintain that advantage even after new entrants arrive.

Marketing 120

Marketing Venture Capital Innovation Investment 120

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? Marketing: Hiring too junior of a marketing person as your first marketer. Hiring a brand marketing firm. Get rid of this marketer. Outsourced content marketing.

Sales Hiring 224

Sales Hiring Scale Startup Marketing 224

Buffer Resources

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. What that came down to for us is leaning into content around topics related to our space as much as we talk about our products.

Marketing 96

Marketing Benchmarks Social Media Retention 96

Unbounce

NOVEMBER 21, 2021

It’s time to learn about lead generation in email marketing and five ways you can improve it. What Does Lead Generation Look Like in Email Marketing? Lead generation in email marketing focuses on nurturing the leads you capture in your email list. Email’s a great place to practice lead nurturing. Image courtesy of BrightWave.

Marketing 127

Marketing Mobile Branding Subscription 127

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm. Get rid of this marketer.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Tom Tunguz

SEPTEMBER 30, 2019

You could argue that these shares were mispriced at the IPO - but that’s a topic for another post. This data suggests that the IPO market in 2019 has been characterized by very aggressive price increases on the first day of trading, which deflate over time. Zoom and Pinterest have positive trajectories.

Startup 201

Startup Marketing Pricing Trends 201

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.  And trust me, all of these can help. 

Social Media 89

Social Media Marketing Payment Features Communication 89

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. ” Pass.

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Casey Accidental

OCTOBER 31, 2022

I have written a lot about product/market fit in the past. Whether you are a founder, product or growth leader, being able to recognize and measure product/market fit is a critical tool to make the best decisions on driving success of a company. Frankly, it is just much harder. It can feel like building two companies at the same time.

Product Marketing 131

Product Marketing Marketing Scale Software Review 131

SaaStr

NOVEMBER 18, 2023

It took HubSpot years to penetrate CRM/sales even after building deep relationships with marketers. Spencer Skates, CEO of Amplitude, has a great deep dive here on that topic. It can be done, but it takes a lot more time, money and energy.

Customer Success 236

Customer Success Sales SaaS Marketing 236

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 101

Strategy Marketing Social Media AI Search 101