SaaStr

AUGUST 6, 2019

Testimonials are nice, but most prospects these days have already seen the generic ones on your website and in your collateral. Arm your sales team with the best testimonials and case studies carefully tailored for each customer segment. The post When should you use testimonials in the sales cycle? 12+ CEO visits.

Sales 132

Sales 132

Baremetrics

FEBRUARY 2, 2022

Keep reading to learn how to use testimonials and case studies as a powerful marketing tool for your SaaS business. Testimonials vs. Case Studies: What’s the Difference? Testimonials 1. Design How do you gather great testimonials? Testimonials vs. Case Studies: What’s the Difference? Try Baremetrics free.

Marketing 98

Marketing Software Review Churn Entertainment 98

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. Testimonials boost your conversion rate and inspire trust in your business. Checkout Your Facebook Reviews. The easiest place?

Merchant Services 142

Merchant Services Strategy Branding Business 142

Chart Mogul

JANUARY 16, 2020

That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. Emil Kristensen from Sleeknote shows us how to make testimonials our secret weapon. Customer testimonials are like guac on a burrito… They’re essential, not an optional extra. The value of customer testimonials.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

Dubb

NOVEMBER 26, 2022

In this recap from a Dubb Support episode, Shannon, Darius, and I spoke about the one truth of creating and sharing video testimonials. Video testimonials are game-changing tools that can help you reach your sales and marketing goals. The post The One Truth of Creating and Sharing Video Testimonials appeared first on Dubb Blog.

Startup 52

Startup Sales Marketing Consulting 52

Dubb

FEBRUARY 26, 2023

economy will The post How to Leverage Video Testimonials to Grow Your Business appeared first on Dubb Blog. However, this is especially true in this challenging macroeconomic climate. According to a recent Goldman Sachs survey of small business owners, 93% are worried that the U.S.

Business 52

Business Strategy Marketing Sales 52

Adhere Creative

AUGUST 13, 2021

Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, you’re probably doing it wrong.

Branding 59

Branding Business Marketing 59

Dubb

NOVEMBER 9, 2022

In this recap of a conversation I had on Dubb’s Support channel, I spoke with Noah Scott about how to transform your business with testimonials, booking pages, YouTube ads, and Facebook lead ads. The post How to Transform your Business with Testimonials, Booking Pages, YouTube Ads, and Facebook Lead Ads appeared first on Dubb Blog.

Business 52

Business Branding Consulting Strategy 52

Chart Mogul

JANUARY 16, 2020

That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. Emil Kristensen from Sleeknote shows us how to make testimonials our secret weapon. Customer testimonials are like guac on a burrito… They’re essential, not an optional extra. The value of customer testimonials.

Social Media 52

Social Media Software Review Sales Customer Lifetime Value 52

Groove HQ

APRIL 16, 2019

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog. In fact, 84% of customers trust online reviews as much as personal recommendations.

Software Review 92

Software Review Software Customer Support 92

Cobloom

NOVEMBER 26, 2018

User testimonials are a powerful form of social proof that will help to foster trust in your business by demonstrating the value of your service or product, and in turn improve conversion rates and generate more leads. To have the most impact, a good testimonial should be real, relevant to your user, and in the right place.

SaaS 42

SaaS Business 42

Tom Tunguz

APRIL 21, 2020

Customer testimonials employ social proof to reinforce a vendor’s narrative. The better respected the customer testimonial, the more forceful the testimony. This cadre of product influencers reinforces the narrative that the “smartest product managers” use this product.

Sales Recruiting 311

Sales Recruiting Banking Engineering Customer Support 311

User Pilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. Add customer testimonials to increase conversions by up to 34%. To fend off buyer’s remorse, often experienced after completing a purchase, add a testimonial or a list of known clients. The booking page lists Attest’s customers and testimonials. Embed videos.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

Tom Tunguz

APRIL 21, 2020

Customer testimonials employ social proof to reinforce a vendor’s narrative. The better respected the customer testimonial, the more forceful the testimony. This cadre of product influencers reinforces the narrative that the “smartest product managers” use this product.

Sales Recruiting 215

Sales Recruiting Banking Engineering Customer Support 215

SaaStr

JANUARY 2, 2024

Back it up with powerful testimonials. Back up your offer with customer testimonials. There are three areas of the ecosystem you should focus on in terms of building GTM with VCs to their startups: Focus on your target segment. Align benefits with current priorities. Focus on who your ICP is. What is the size of the company?

Startup 178

Startup Scale Underperforming Technical Team AWS 178

SmartKarrot

MAY 20, 2022

Well, there are several ways to earn customer trust – taking customer feedback and working on it, fulfilling the promise made when selling the product, building good relationships with the customers, abiding by company values, and through customer reviews and testimonials. Customer testimonials are among the most powerful trust builders!

Social Media 10

Social Media Scale Marketplace as a Service Sales Hiring 10

Blulogix

MARCH 22, 2024

Leveraging Success Stories: Customer Advocacy: Share success stories and testimonials from customers who have experienced significant benefits from a broader service engagement. These narratives can serve as powerful testimonials to encourage others to explore additional services.

B2B 96

B2B Subscription Payment Features Consulting 96

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Encourage word-of-mouth marketing with existing customer testimonials Happy and loyal users are more than excited to share their product experiences. This article shows you how.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

Totango

DECEMBER 22, 2022

Use Online Testimonials and Reviews. Testimonials and reviews are great ways to get that social proof. One easy way to get a customer testimonial is by turning a comment or feedback from a survey (including an NPS survey) into a testimonial. How to Ask for a Client Referral: 3 Examples.

Social Media 102

Social Media Software Review Customer Success Communication 102

SaaStr

DECEMBER 12, 2022

Your product reviews on the G2 platform or in video testimonials demonstrate how much users love your product. Ask your customers for testimonials—this costs you nothing. From an investment perspective, having your customers be public advocates of what you’re building can attract investors. Lesson 4: Embed in your community.

Payment Methods 172

Payment Methods SaaS Payments Company Culture Payment Solutions 172

Tom Tunguz

OCTOBER 26, 2020

But add a step: solicit a testimonial, ask for a referral to a friend, cross-sell another product. That’s the key difference. Attract a customer, engage them, sell them a contract, onboard them, ensure they achieve their objective. That’s the funnel. The cycle starts again.

Startup 279

Startup Onboarding Metrics Enterprise 279

Neil Patel

JUNE 2, 2021

As you craft your testimonial campaign, decide which emotion you want your ad to embody. Regardless of which ad theme you choose, by pairing a sentiment with corresponding copy, you’ll inevitably craft an arresting, powerful testimonial that will make your product stand out to potential consumers. Easier said than done?

Social Media 130

Social Media Advertising Branding Strategy 130

Payrix

APRIL 17, 2024

Social media posts and platform messaging Find helpful nuggets of information or repurpose your website page or email campaign messaging and share them on your social media channels or within your platform experience. Customer testimonials Collect customer quotes or write/produce a full-fledged case study and include this customer-centric content (..)

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

SmartKarrot

MAY 24, 2022

Every businessperson loves to use customer testimonials on their website. However, not every businessperson follows ethics and posts authentic customer testimonials on their websites. To avoid legal hassles while using customer testimonials on your website, you need to follow certain legal guidelines. Here are some of them.

Scale 10

Scale Customer Success Social Media Software Review 10

Buffer Resources

APRIL 23, 2024

  “It’s the industry standard for a professional creator to have a media kit readily available — it makes it a lot easier for the brand to quickly review the creator and understand their content, rates, engagement stats, and do a reference check if they include brand testimonials in the media kit.” 

Social Media 92

Social Media Branding Metrics Engagement 92

User Pilot

NOVEMBER 30, 2023

People understand that companies sometimes sugarcoat facts to drive sales, but by seeing testimonials from real users, potential customers will be more convinced to use your tool. Because testimonials serve as authentic endorsements, offering a glimpse into real user experiences. For instance, consider the testimonial below.

SaaS Payments 93

SaaS Payments Payment Services Payment Methods Payment Solutions 93

SaaStr

MAY 19, 2023

Share customer testimonials. It’s OK if it doesn’t work out. Not great, but OK. #10. Be Transparent. Well, At Least Be 90% Transparent. Share more data, not less. Share why you lost a big deal. Share where the competition is stronger, for real. Share up front why your first CTO left. Transparency builds trust.

New CTO 240

New CTO CTO Banking Cloud 240

User Pilot

OCTOBER 31, 2023

HubSpot uses customer testimonials to acquire leads through social proof. Take HubSpot’s customer testimonials for example: Source: HubSpot. Canva has an FAQ section on its pricing page to proactively address common questions. Userpilot displays its awards on the pricing page to send trust signals to prospects.

Pricing 88

Pricing Scale SaaS Payments Payments 88

Andreessen Horowitz

JANUARY 13, 2022

Nor can the government just summon us to court to provide testimony. The government can’t search our homes or computers, for instance, unless it has a warrant based on specific probable cause to believe that the searches will uncover evidence of crime. The post DeFi Gives Financial Privacy — Will Regulation Take It Away?

Government 123

Government 123

Buffer Resources

APRIL 17, 2024

Use a mix of written case studies, video testimonials, and client interviews to provide social proof and demonstrate the value of your offering. 💡 Prompt : Create a series of short video testimonials featuring satisfied clients.

B2B 91

B2B Social Media Venture Capital Company Culture 91

SaaStr

JULY 29, 2021

It’s also why your customer testimonials are such a powerful sales tool. As Dorsey says, “Information on a brand or product rarely evokes emotion. Information about people does.”. The people-focus is why a founder’s social media following often exceeds their company page’s following. People are interested in other people, not just brands.

Sales 245

Sales Social Media Marketing Branding 245

Neil Patel

APRIL 14, 2021

Add these testimonials to your portfolio pages to set yourself apart from the crowd. Include client testimonials. You can earn some bonus client quotes and testimonials by marketing yourself. Be sure to update your portfolio, optimize your website (without over-optimizing ), and gather as many client testimonials as you can.

Marketplace as a Service 144

Marketplace as a Service Payment Methods Payments Social Media 144

30 Day Leadership

JULY 18, 2023

In this episode, leadership coach, Nils interviews Dustin Tysick, host of the B2B Revenue Leaders Podcast and VP of Revenue at Testimonial Hero, about the importance of coaching and adapting to different personalities and processing styles. Are you a leader struggling to adapt your leadership style to your employees?

Leadership 52

Leadership Underperforming Technical Team B2B Interviewing 52

Unbounce

DECEMBER 16, 2021

Social proof like testimonials and social media posts show that you have real customers willing to spread the word about your brand. If you use testimonials in a brand awareness landing page, share a few details about your customers that humanize them.

Branding 124

Branding Social Media Marketing Strategy 124

Intercom, Inc.

MAY 13, 2022

From there they might visit your website where they can explore your products and/or services, read client reviews and testimonials, and form initial opinions about your brand. . Most of the time the customer journey begins when customers learn about your brand through a marketing campaign or through word of mouth. .

Social Media 223

Social Media Branding Engagement Communication 223

Neil Patel

FEBRUARY 17, 2021

One of the best ways is to use social proof , like testimonials, to highlight customer problems and show, through personal stories, how you resolved those problems. As it turns out, not all reviews and testimonials are created equal. Depending on your audience and where the testimonials are placed (features page, homepage , etc.),

Sales 142

Sales Government Branding Content Marketing 142

Unbounce

JULY 6, 2021

As a startup, your best bet is probably reviews or testimonials , unless you’ve lucked out and already worked with well-known clients. In this case, Applause shared tweets from real users as a form of testimonial. Typeform paired bold, abstract patterns with striking user headshots in this testimonial-based landing page.

Startup 142

Startup Software Review Technical Review Branding 142