7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)
SaaStr
JULY 27, 2022
If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.
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