SaaStr

AUGUST 4, 2021

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. How do you think sales and marketing should work together?

Interviewing 355

Interviewing Sales Hiring Marketing Branding 355

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klaviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. Klaviyo’s sales efficiency tops the market at 1.04

Benchmarks 176

Benchmarks Venture Capital Marketing SMB 176

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? Marketing: Hiring too junior of a marketing person as your first marketer. Hiring a brand marketing firm. Hiring lots of “agencies”. Get rid of this marketer.

Sales Hiring 224

Sales Hiring Scale Startup Marketing 224

SaaStr

NOVEMBER 19, 2020

But, there are still many interesting things we can learn from Shopify, especially since it sells to so many SMBs, has been late to go upmarket, and combines a payments/fintech element with pure SaaS. As more and more SaaS apps add a payments element, that payments element can really scale over time. Once you’ve won the market.

Payments 333

Payments Merchant Services Payment Solutions Scale 333

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. for the last 6 months. in gross profit next year.

Benchmarks 163

Benchmarks Venture Capital Marketing SMB 163

SaaStr

JANUARY 9, 2024

So much has changed the past few years on the people side in SaaS and tech. A new VP of Marketing has to do demand gen themselves at first. Not just hire a team of 5 and a bunch of agencies to do it. Ask the VP of Marketing if they’ll do the campaigns themselves. Send all the campaigns for the first 60 days. Super high.

Sales Hiring 237

Sales Hiring Interviewing Startup Customer Success 237

Inturact

FEBRUARY 11, 2022

SaaS has become the golden goose that every entrepreneur is seeking. That’s why 80% of the businesses are planning to switch to SaaS in the year 2022.

Business 52

Business SaaS Marketing 52

SaaStr

FEBRUARY 21, 2024

One of the most powerful things in SaaS is having a visionary founder-CEO. Today, at $600m ARR, Blackline’s market cap — is right in the middle of SaaS leaders. With SMBs, HubSpot and Shopify both get 40% or so of their customers from small partners and agencies. Nothing against an outside CEO. Folks stay.

Payment Features 198

Payment Features Scale Enterprise Software 198

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Yes, Box is SaaS. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Kalungi

JULY 10, 2023

Kalungi, the world’s premier outsourced marketing agency for early-stage B2B software companies, is pleased to announce the appointment of Brian Graf as its new CEO.

B2B 40

B2B Marketing SaaS Software 40

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. What’s the #1 bit of advice you’d give to SaaS founders today?

Scale 218

Scale Venture Capital AI Generative AI 218

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

SaaStr

MAY 16, 2023

So a recent SaaS survey confirmed what I’ve experienced over the year: outsourced SDRs are tough to make work. Still, neither stuck with those agencies after 4-6 months. It’s hard to outsource your core, especially when there are so, so many competitors on the market. Specialize within your market Or 2.

Outsourcing Services 231

Outsourcing Services Outsourced Development Development Team Review Sales Hiring 231

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space.

ChatGPT 214

ChatGPT AWS SaaS CTO 214

Tom Tunguz

JANUARY 17, 2019

In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. This concentration limits the market size, but improves product market fit. There is a new twist in SaaS with a parallel dynamic. But they are not the typical agency.

Machine Learning 199

Machine Learning Artificial Intelligence AI Startup 199

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. .

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 278

Marketing Scale Content Marketing Consulting 278

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. Types of partnerships include agencies, SaaS apps, CSMs, or brand evangelists. . What is the partner TAM (Total Addressable Market)? But you must do it right to maximize your potential ARR.

Scale 216

Scale Sales Hiring Sales Funnel Consulting 216

SaaStr

JUNE 19, 2023

My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Watch it here: And only then … product-market fit. Mailchimp started off inside of an agency. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr Bad investors really can hurt you.

Scale 206

Scale Pricing Innovation Revenue 206

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Competition In SaaS Leads to A Lot of Things. And you can start very small.

Sales Hiring 220

Sales Hiring Technical Advisors Compensation Outsourced Development 220

SaaStr

FEBRUARY 19, 2021

50% of Hubspot’s 100,000 customers want to deploy the product themselves, while the other half buy through an agency partner or a CRM implementer because they need the help to set up the platform and deploy their campaigns. . Halligan: “Marketers like services. It’s a unique way to build a unicorn SaaS business.

Social Media 272

Social Media Content Marketing Enterprise Retention 272

Incredo

NOVEMBER 19, 2019

You are a CEO (or maybe Founder CEO) at a SaaS company. You will find articles that cover topics from branding to pricing and from developing your product to marketing it. As a SaaS CEO, you (probably) won’t directly be in charge for software development. SaaS pricing strategy is something you’d like to be perfect.

Scale 188

Scale Sales Hiring SaaS Software Development 188

Inturact

FEBRUARY 27, 2022

I f you had a toothache, would you prefer to see a general physician or the dentist?

Marketing 52

Marketing Business SaaS 52

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. Let’s dive in! #1

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

SaaStr

AUGUST 9, 2020

Watch it here: And only then … product-market fit. Mailchimp started off inside of an agency. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Tiago Paiva and I from Talkdesk, just valued at $3.2 0 in revenue for the first 2 years. And only then … hypergrowth.

Revenue 361

Revenue Branding Investment Product Marketing 361

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Outsourcing Services 112

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 112

How To Buy Saas

OCTOBER 27, 2023

It doesn’t help that the US SaaS market is incredibly competitive, especially with the evolving technology, customer needs, and new ideas popping up left and right. That’s where SEO agencies for SaaS businesses come in. Clients of NUOPTIMA receive support from professionals in SEO B2B SaaS , content, and technology.

B2B 52

B2B Scale SaaS AI Search 52

Tom Tunguz

MARCH 8, 2020

Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. These sales teams go by many names: agencies, system integrators, value-added resellers. OEM relationships can be a good way to get to market quickly. Here are my notes. Where to Start.

Scale 322

Scale AWS Consulting Sales Enablement 322

SaaStr

JANUARY 16, 2021

.: – Head Digital Marketing. So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. Our mission though is the same: to help the next generation of SaaS and Cloud founders and execs have an easier time. This isn’t selling a SaaS product.

Technical Review 203

Technical Review Social Media Software Review Cloud 203

Buffer Resources

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Scale 78

Scale Scaling Strategy Social Media 78

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. You’ll likely get an email back and a double-digit connect rate.

Outsourcing Services 190

Outsourcing Services Scale Outsourced Development Marketing 190

SaaStr

DECEMBER 8, 2022

If at almost $2B in ARR, and a market-dominating brand, HubSpot has to still do RFPs … even when selling to medium-sized businesses … well get used to it. Marketing spend isn’t down per se, but you really have to show ROI now. It’s a Long Path To Change Your Market Positioning. Build an Ecosystem.

Scale 227

Scale SMB Scaling Customer Success 227

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc.

Social Media 145

Social Media Advertising Branding B2B 145

How To Buy Saas

FEBRUARY 22, 2023

As the founder of a new SaaS, you might be wondering what the best way to promote and grow your business is. SEO is a significant and influential way for SaaS businesses to market themselves, and it can lead to great results. A study shows how an SEO agency helped SaaS clients to improve their keyword rankings by 147%.

Technical Review 52

Technical Review SaaS Software Review Sales Hiring 52

Buffer Resources

APRIL 8, 2024

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.    I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account.

Social Media 107

Social Media Advertising Education Branding 107

Neil Patel

AUGUST 25, 2020

Which… is where an experienced PPC agency comes in. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. And it’s crucial to have a clear picture of what you hope to achieve before you go through the process of finding the right PPC agency.

Sales Hiring 133

Sales Hiring Social Media B2C Mobile 133

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. We also covered: What happens when SaaS companies don’t properly comply with tax regulations. Rachel Harding is the global tax director at FastSpring, handling tax compliance for SaaS companies in over 200 regions around the world.

SaaS Payments 109

SaaS Payments Payment Services Payment Solutions Payment Features 109