USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

SaaStr

JANUARY 31, 2024

billion of ARR last year, with a market cap of $25.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Marketing or Sales? ” The third rule: Think of Pipeline as a Village Activity. Why is that?

Enterprise 250

Enterprise Scale Sales SaaS 250

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. PST, Kady shares the ten things that change in marketing as you scale.

Scale 198

Scale Scaling Sales Hiring Marketing 198

SaaStr

MARCH 19, 2024

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. This has changed 100% as a founder.

Headcount 206

Headcount Scaling Finance Engineering 206

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Vendr is forever changing how companies buy and renew SaaS.

Scale 214

Scale Underperforming Technical Team B2B AI 214

User Pilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Ensure better resource allocation. Implement changes and monitor impact. Usability features.

Underperforming Technical Team 86

Underperforming Technical Team Software Review User Experience Retention 86

User Pilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

SaaS Payments 82

SaaS Payments Payment Services Payment Methods Payment Solutions 82

User Pilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Book a demo to find out more.

Customer Lifetime Value 82

Customer Lifetime Value User Experience Retention Scale 82

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Beyond basic economics, there are micro reasons, at a company level, why things have changed.

Scale 235

Scale Scaling Startup Sales Hiring 235

SaaStr

JULY 17, 2023

There’s the classic rule that only about 10% of prospects are truly in-market at any given time, and that’s about right in my experience. Priorities do change. I don’t have the resources to get going. SaaS sales reps see everything as a “deal” It’s not to customers. It’s not a priority anymore.

Sales 212

Sales compliance Enterprise Pricing 212

SaaStr

OCTOBER 17, 2022

And other narrow periods where they get the resources to deploy a new app and manage the often significant business process change involved. Right now, we’re hoping to move to HubSpot during Q4 and also migrate to a new support app, as well as a few other changes. Careful drip marketing and follow-ups are key here.

Scale 232

Scale SMB Enterprise Churn 232

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. Embracing revenue operations as buying cycles change. B2B buyer cycles continue to evolve, and more and more SaaS companies will embrace RevOps to drive profitability. RevOps as a unifying force in go-to-market strategy.

Enterprise 231

Enterprise Sales Sales Funnel Compensation 231

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Do we need to make any product changes? Keep optimizing your current GTM.

Scale 188

Scale Strategy Marketing Sales 188

SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. To finally break out of slow progress, WorkRamp had to change its strategy.

Scale 205

Scale Scaling SMB Marketing 205

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This person has built out a partnership marketing team within the product marketing team.

AWS 210

AWS Scale Sales Hiring Marketing 210

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. The distributed workforce has also radically changed what people do.

Sales Hiring 259

Sales Hiring Sales Recruiting Scale Headcount 259

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

User Pilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Why should SaaS companies go for the value-based growth strategy?

Strategy 94

Strategy SaaS Customer Lifetime Value Education 94

SaaStr

FEBRUARY 19, 2022

When you’re starting off in SaaS, it’s very tempting to target small businesses. You won’t have the resources to service the Fortune 500. But most SaaS companies get there with companies of all sizes — including the true, big large, scary enterprise. If you can get huge on SMBs alone, that’s great.

SMB 336

SMB SaaS Enterprise Software 336

SaaStr

AUGUST 26, 2023

The third myth is the notion of scarcity, and John highlights the resources and solutions available for data analysis. Every Wednesday we bring you the best speakers in SaaS. They explain that business expertise is actually more important than data expertise, and if needed, there are resources available to acquire data skills.

Technical Advisors 215

Technical Advisors Data Technical Review Sales Hiring 215

SaaStr

MAY 12, 2022

CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . The transition to a usage-based model.

Scale 241

Scale Payments SaaS Payments Payment Services 241

User Pilot

FEBRUARY 25, 2024

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world.

SaaS Payments 94

SaaS Payments Trends Payment Solutions Payment Methods 94

User Pilot

APRIL 21, 2024

Free up support staff to focus on more complex issues by also adding self-service resources. TL;DR In-app support in SaaS refers to the service features that customers can use to receive help directly within the product interface, besides connecting with your customer service team. Book a demo to learn more.

Customer Support 86

Customer Support Software Review Systems Review Mobile 86

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 96

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 96

SaaStr

NOVEMBER 25, 2023

Then, in the post-2021 hangover phase, two things happened: People stopped making as much commisions on the sales side People were still working half as hard The macro-environment has gotten harder, and the buyer had changed. It’s amazing how much someone’s behavior might change if you give them a kick in the behind. #2:

Sales Hiring 202

Sales Hiring Underperforming Technical Team Revenue Sales 202

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. What are SaaS companies?

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

SaaStr

DECEMBER 25, 2020

There’s a lot of Internet advice that makes a lot of sense, but not necessarily in SaaS. ” The ones that suck up too many scarce resources relative to the revenue they generate. ” The ones that suck up too many scarce resources relative to the revenue they generate. Fire Your “Bad” Customers.”

Sales Hiring 330

Sales Hiring Customer Success Customer Support Revenue 330

User Pilot

APRIL 15, 2024

Artificial Intelligence is revolutionizing how SaaS product teams work by increasing efficiency and productivity, reducing costs, and most importantly, facilitating data-driven decision-making. AI platforms like Persado AI can analyze user interactions to optimize the timing, content , and targeting of marketing campaigns.

AI Search 101

AI Search AI Artificial Intelligence Machine Learning 101

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. SaaS companies must implement flexible and innovative sales strategies that can weather the future. To thrive in the present market, companies must figure out how to close their sales execution gap.

Innovation 228

Innovation Sales Hiring B2B Strategy 228

SaaStr

JANUARY 23, 2021

A little while back, I gave a great SaaS Founder CEO a Gift. This founder CEO was at about $1m in ARR, doing well, but with only a smidge of angel funding and limited resources. He didn’t want to have to make a change later. But in SaaS, I say it’s generally a mistake. A real gift. And it was a big mistake.

VP of Engineering 345

VP of Engineering Sales Hiring Scale Engineering 345

SaaStr

AUGUST 4, 2021

Pete Schlampp, EVP of Product at Workday, explains how to prepare your product strategy at every phase of growth and learnings from Workday’s growth to $10 billion in annual recurring SaaS revenue. Schlampp says, “How you apply innovation, where you apply it, and the resources you have at your disposal are going to change.

Innovation 250

Innovation Startup Leadership Investment 250

SaaStr

JANUARY 27, 2021

But I thought I’d take a stab at the Top 10 Pieces of Classic SaaS Advice … that, in my experience at least, are usually Just Plain Wrong. If a great VP of Marketing can double your inbound leads — of course you can afford her salary. The effort here almost always is extremely dilutive of your time and resources.

Part-Time VPE 302

Part-Time VPE Sales Hiring Scale Sales Recruiting 302

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 138

Merchant Services Payment Services Outsourcing Services SaaS Payments 138

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. Marketers must listen in on sales calls, too, because it can reveal whether the brand message really resonates with the customer or if it addresses their interests and pain points. #2 Might any recent changes affect the purchase process?

Sales 259

Sales B2B Consulting Investment 259

SaaStr

AUGUST 16, 2022

We’d all love to run 100% PLG SaaS companies that magically self-replicate customers. But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1.

Scale 267

Scale Sales Hiring Marketing SaaS 267

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Paid ads and marketing often achieve this. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. Stage 2: Prove free user retention.

Technical Review 246

Technical Review Technical Advisors Scale Compensation 246

User Pilot

APRIL 24, 2024

Generative AI has changed how tech companies do business. This includes the SaaS industry too. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. In this article, we explain: Why investing in AI in SaaS is a must.

AI 68

AI Artificial Intelligence SaaS Generative AI 68