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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. It can be the hardest thing in a CRO’s career to get everyone to agree to be ruthlessly transparent about the state and health of the pipeline and which pipeline matters.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company. Marketing must also dedicate resources and campaigns to sales enablement efforts to push leads through the buying decision. Ensure you have executive leadership alignment.

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5 Lessons Learned from a 20+ Years Operator Turned First-Time Founder with Jeff Yoshimura

SaaStr

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. Everyone matters.

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GTM 67: Stop and Celebrate Your Wins with Scott Gifis

Sales Hacker

Today Scott advises for nearly a dozen SaaS companies. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus.

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Don’t Make Anyone “Head of Sales/Marketing/Engineering/Whatever” in SaaS. At Least, Not For Too Long.

SaaStr

A little while back, I gave a great SaaS Founder CEO a Gift. This founder CEO was at about $1m in ARR, doing well, but with only a smidge of angel funding and limited resources. But in SaaS, I say it’s generally a mistake. Or at least rethink it, for the following reasons: People get topped anyway in SaaS.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. I mentioned some of your previous roles in the intro, but I’d love to hear you talk about your career journey up until this point. There are two moments in my career that I remember. Sanj: Absolutely.

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