Sales Enablement, SaaS and Growth

MARCH 23, 2020

The list below shows the different categories of mental model in this post: Planning Prioritisation Problem-Solving Innovation Getting Work Done Growth Economics Psychology Learning Planning 1. Amazon creates a flywheel (see image below) by leveraging economies of scale to lower its cost structure, which results in lower prices for customers.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JULY 20, 2023

Price: Sudden price increases without proper explanation almost always result in churn. Customers will struggle to justify your actions or see how the new price is worth it, so they’ll switch to cheaper alternatives. Use the information to anticipate customer service needs and create help resources beforehand.

Churn 89

Churn SaaS Payments Payment Solutions Payments 89

User Pilot

SEPTEMBER 14, 2023

Psychographic segmentation is a user segmentation model based on shared psychological traits, like values and beliefs. Psychographic segmentation Psychographic segmentation is based on shared psychological traits (i.e., Behavioral segmentation is all about creating a target segment based on product usage. size, industry).

Strategy 95

Strategy Sales Recruiting Onboarding Churn 95

Neil Patel

FEBRUARY 20, 2023

So, all your visual content – down to the colors used in your ads – contributes as psychological triggers to converting a sale. Others do so because of the competitive prices offered by some e-commerce sites. The data we’ve collected can be paired with other psychology of marketing resources to adopt into your marketing strategy.

Payment Methods 81

Payment Methods Trends Social Media Technical Review 81

User Pilot

JANUARY 9, 2023

Implement proactive customer support paired with customized educational resources to provide personalized solutions to user issues. Save resources on customer acquisition. They take advantage of human psychology to push more users toward the activation point, thus increasing product adoption rates.

Customer Lifetime Value 93

Customer Lifetime Value Retention Marketing Scale 93

User Pilot

JULY 31, 2023

Provide self-service support with a resource center. Implement an onboarding checklist to drive activation Checklists trigger the Zeigarnik effect—a psychological phenomenon that describes the tendency of people to remember and be more focused on incomplete or interrupted tasks rather than completed ones.

Retention 95

Retention Strategy Marketing SaaS 95

Sixteen Ventures

SEPTEMBER 10, 2020

The psychology is simple; people want out, they’ve already made their decision, and by asking them a question before they’re out, you’re putting up a barrier to that exit (or maybe even trying to save them!) Probably not, especially if you have finite resources to invest. They’re free! They got what they wanted. Sweet relief.

Churn 131

Churn Customer Success Systems Review Outsourced Development 131

Intercom, Inc.

MARCH 25, 2019

When your number one focus is bringing new customers to your business, often with limited time and resources, the last thing that you give attention to is what happens when a customer tries to leave. Consider the peak-end rule. I’ll be a warehouse for a while, but remember, I’m still here and I can help you when you’re ready.'”

Churn 183

Churn Wireless Growth Hacking Construction 183

Neil Patel

JUNE 24, 2021

According to Psychology Today , “When interacting with chatbots, our brain is led to believe that it is chatting with another human being.” Direct Users to the Right Landing Pages, Product Pages, or Resources. Chatbot pricing depends on the provider and features you choose. Learn More About Your Target Audience.

Social Media 96

Social Media Artificial Intelligence AI Search Branding 96

Neil Patel

DECEMBER 16, 2020

It’s about understanding your audience and their psychology. But maybe you’ve drawn in a lot of price-conscious readers with your posts about meal planning, coupons, and budgeting. If you promote a product that’s out of most of your readers’ price range, they won’t buy.

Strategy 134

Strategy Marketing Social Media Software Review 134

ChurnZero

JUNE 15, 2021

and price increases (depending upon the nature of the business, some people use monthly recurring revenue instead of ARR to assess revenue retention). For more details about these distinctions and other key metrics, check out this resource from ChurnZero. cross-selling, upselling, etc.) They are the opposite sides of the same coin.

Retention 59

Retention Metrics Churn Customer Success 59

Neil Patel

APRIL 20, 2021

In the book Influence: The Psychology of Persuasion , author Robert B. You probably already know that questions are driven by the psychological phenomenon of an emotional desire to know more. How do scientists sell brain science, cellular neuroscience or experimental psychology to the public? Spend time building your influence.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

User Pilot

MARCH 25, 2024

In the product tour, add links to relevant resource center modules for more in-depth guidance. Tooltips often include CTA buttons that trigger interactive tours or lead users to additional resources. It not only helps users master a particular feature but also shows them when they can find additional resources. for friends.

Software Review 52

Software Review Onboarding SaaS AI 52

SaaStr

DECEMBER 20, 2019

How does Manny think about resource allocation on the individual rep level? Manny Medina: So broad specialization clearly makes sense cause you’re having a resource that specializes in that very narrow set of activities and they get very good and they’re getting very good at it. In terms of resources at the rep level.

Scale 141

Scale Sales Hiring Construction Education 141

Neil Patel

FEBRUARY 13, 2023

Understanding how psychology, demographics, and location all work together ( and separately ) during a recession to impact spending trends will help these market movements make more sense. For instance, they may start to look for different brands based on pricing or availability due to price sensitivity.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Incredo

JULY 8, 2019

SaaS companies usually charge their users on a monthly or annual basis and offer different prices depending on user needs. When this idea comes to your mind, you overcome the hardest part of the process – psychological readiness.

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Chart Mogul

MAY 20, 2021

And it was easy — when I had just one price point and a few customers. But as my business got traction, pricing got more complex. ChartMogul has excellent free resources that explain what SaaS metrics are and how I can use them. I discovered that by accident, I had baked expansion revenue into my pricing model.

Pricing 52

Pricing Customer Lifetime Value Churn Metrics 52

Chart Mogul

MAY 20, 2021

And it was easy — when I had just one price point and a few customers. But as my business got traction, pricing got more complex. ChartMogul has excellent free resources that explain what SaaS metrics are and how I can use them. I discovered that by accident, I had baked expansion revenue into my pricing model.

Pricing 52

Pricing Customer Lifetime Value Churn Metrics 52

Baremetrics

AUGUST 23, 2021

If you’re looking for a smart way to approach your SaaS business’s cash flow, with great prices for people who are bootstrapping their business, get in touch or sign up for the Baremetrics free trial today. If bootstrapping doesn’t sound like it’s for you, check out this resource on the different types of funding you can raise.

Business 96

Business Payment Services SaaS Payments Payment Solutions 96

Neil Patel

MAY 3, 2021

There’s a lot of psychology behind this. You never know who may have been sitting in the background waiting for you to reduce the price of something, and now they’re ready to jump at the opportunity. We have resources to help you if you’re struggling to find success with your Facebook marketing. Spread the Word About a Contest.

Social Media 132

Social Media Marketing Market Research B2C 132

User Pilot

AUGUST 30, 2023

How do we price the product? In this talk, Audrey Melnik will help you: Understand the psychology of your customers. This contrasts traditional onboarding methods, which rely on external resources such as documentation, training, or customer support. You have to figure out answers to questions like, who should we target?

Scale 103

Scale AI Growth Hacking Innovation 103

Sales Hacker

MAY 15, 2023

Running a startup is easier said than done, especially when you have a tight budget and limited resources. New data about buyer psychology in B2B software purchases from Datanyze found that more than 50% of buyers would respond to cold pitches from people they know in person or from LinkedIn.) You’ve got the connections and authority.

Sales Hiring 85

Sales Hiring Scale Outsourcing Services Payment Services 85

FastSpring

FEBRUARY 27, 2019

Receive equal service and pricing regardless of privacy choices. Since the CCPA is so similar to GDPR (although there are some key differences ), it’s a good idea to recall any resources and processes you used to become GDPR compliant. Stop the sale of their personal information. Request deletion of personal information.

Education 61

Education Data Trends Pricing 61

Sales Hacker

JANUARY 3, 2020

Self-Service Resources (Discovery). Research in psychology, decision theory, and most recently economics, has identified a number of other motives underlying the demand for information… the powerful force of curiosity.” ( Loewenstein, 1994 ). Live Education (Educate). The Custom Demo (Validate). Leave Behinds (Decide).

Education 54

Education Social Media Engagement Sales 54

ProfitWell

DECEMBER 4, 2019

the man)—like selecting a pricing plan—which is supplemented by the psychology behind the decisions the user makes. Ahrefs , the company that’s mastered SEO tools and resources, likes to do things its own way. Within the story, the narrator takes us on a walkthrough of the actionables needed for the user (i.e.,

Subscription 40

Subscription Payment Features Education Advertising 40

The Marketing & Growth Hacking Publication

MARCH 2, 2019

An after effect is an unforeseen, unamusing physical, psychological, or emotional effect that continues after the removal of a drug or stimulus. The foreseen, highly enjoyable physical, psychological, or emotional effects that continue long after the win was secured and which inspire you to take on even bigger challenges.

Growth Hacking 40

Growth Hacking Development Pricing Engagement 40

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. What do you think?

Acquisition 99

Acquisition Revenue Scale Retention 99

Intercom, Inc.

MARCH 11, 2021

Businesses are quick to invest resources in acquiring more and more new customers, but that’s not necessarily the best approach. ” “What B2B organizations need to do is look at the user behaviors, the psychology behind the purchase intent”. And the psychology behind it is changing rapidly. I’m going to buy that.”

B2C 118

B2C B2B Scale Strategy 118

SaaSHolic

NOVEMBER 18, 2021

Saved time and resources can be used to secure other areas of your business. The psychology behind this phenomenon is simple. Have you miscalculated the price point? A well-designed app or service should take care of this by making the process as easy as possible. Why is good onboarding so important? Automatic Conversions.

Business Model 52

Business Model Social Media Business Advertising 52

ChurnZero

MAY 1, 2020

reallocate resources in unexpected ways…. When it doesn’t, they make those around them – and under them – pay the price.”. There’s a high price for not being concise. Social proof is one of the six principles of persuasion outlined by Dr. Robert Cialdini in his seminal book Influence: The Psychology of Persuasion.

Business 53

Business Headcount Customer Success Leadership 53

Andreessen Horowitz

OCTOBER 16, 2023

You have to invest your product resources — your most valuable asset, your engineers — into specific deliverables. What do you think your resources are? And there’s another psychological thing we fight — the phrase is, “Your lemons ripen first.” And psychologically, you have to manage through that. <Right.>

Underperforming Technical Team 82

Underperforming Technical Team Investment Scale Sales Hiring 82

SaaStr

MARCH 27, 2020

May Habib: Then when I was in the UAE, a couple of years later, I was working for the government when Abu Dhabi bailed out Dubai and I was in the heart of the region a couple of years later, when oil prices fell from a hundred bucks a barrel, which is what they were when I moved, to $50 a barrel when I left to move to San Francisco.

VP of Engineering 202

VP of Engineering Sales Hiring Leadership Sales Recruiting 202

SmartKarrot

JANUARY 28, 2021

Increasing price periodically is inevitable for any growing business. There are multiple factors that account for price increase like rising production cost, staff salary hike, revenue growth, or upgrading the product. Hence, announcing price increase to customers must be done carefully so you don’t lose them. Sounds unreal?

Pricing 11

Pricing Customer Success Communication Strategy 11

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Sales Hacker

MAY 8, 2020

This is not about moving around a few people or a few prices, this is about how we steward the most important IP in our company.” And the ideas that I think we’re going to be rolling around are going to be, they’re going to take a lot more resources. This VP basically put up saying, he says, “Guys, guys, guys.

Outsourced Development 61

Outsourced Development VP of Engineering Consulting Sales Hiring 61

User Pilot

JANUARY 17, 2024

Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. Create flexible pricing packages that are aligned with the needs of all customers. Keep in mind that your pricing strategy plays a role in how your brand is viewed. Market dynamics.

Scale 99

Scale Scaling SaaS Underperforming Technical Team 99

Sales Hacker

NOVEMBER 6, 2019

My best sales advice comes in two parts: 1) Learn how to build your own dashboard, and take charge of the tools and resources you use to help you do your job. I Identify a challenge (getting through gatekeepers, dealing with a pricing objection, getting to power), and then I identify two different approaches to solving that challenge.

Sales Hiring 55

Sales Hiring Development Team Review Technical Review Sales 55