SaaStr

JANUARY 31, 2024

billion of ARR last year, with a market cap of $25.7 When Christian asks his sales team how much pipeline they need to hit their number, everyone typically gives a similar answer: “ You’re going to hear 3x a lot. Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data.

Enterprise 236

Enterprise Scale Sales SaaS 236

SaaStr

JULY 19, 2023

Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. 2023 has been a difficult year for many tech companies. Sign up for free. Are the leads converting?

Revenue 204

Revenue Acquisition Technical Review Systems Review 204

SaaStr

MARCH 20, 2024

So, unless you can make the argument that it’s going to return the fund, it’s not that interesting. On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.” That’s how hard it can be to get funded.

Sales Hiring 245

Sales Hiring Sales Recruiting Scale Headcount 245

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. And there’s no going back once you’re “turned on.” How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. Efficient Go To Market There are a lot of ways to GTM as an SMB. It’s part of the deal.

Scale 188

Scale SMB Merchant Services Payment Methods 188

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Technical Review 107

Technical Review Startup Social Media Marketing 107

SaaStr

AUGUST 22, 2022

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. If you don’t believe in them as a marketing strategy, best to pass on them, for the most part at least. Too distracting and resource consuming. They don’t work, he’d say.

Strategy 232

Strategy Branding Development Marketing 232

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Some companies go really hard,” he shares. Some companies go really hard,” he shares.

Scale 176

Scale Strategy Marketing Sales 176

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Sales Recruiting 67

Sales Recruiting Scale AWS Management 67

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Market Fit. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Geographic regions.

Scale 310

Scale Scaling Technical Review Systems Review 310

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. Marketers must listen in on sales calls, too, because it can reveal whether the brand message really resonates with the customer or if it addresses their interests and pain points. #2 SaaStr Workshop Wednesdays are LIVE every Wednesday.

Sales 246

Sales B2B Consulting Investment 246

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 101

Product Marketing Marketing Social Media Scale 101

Kellblog

APRIL 19, 2024

CEO: Mid-market (MM). A lot of today’s SMB companies will be mid-market tomorrow, so we want to catch them on the way up. DK: OK, but what about our marketing, do we have any focus there? DK: (Thinking that maybe they’re higher quality and more aligned to strategy.) Go big or go home.

Startup 105

Startup SMB Airlines Banking 105

SaaStr

JULY 30, 2023

You’ll see that ramp is the outlier, going from $10M to $100M in one year. Low CAC, scalable growth strategies Growth engineers (this is super important!) That’s 10x YoY. The one thing they all have in common? A growth team that takes risks and looks for outlier effects. That’s important. How Can You Grow As Fast As ramp?

Scale 194

Scale Sales Hiring AI Banking 194

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. Outbound: including Account Based Marketing (ABM). Partner: investing in different partnership channels.

Scale 186

Scale Sales Hiring Sales Recruiting Scaling 186

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Power of the Cloud.

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. It gives you the analytics to see what they are clicking and where they are leaving.

Sales Funnel 102

Sales Funnel Metrics User Experience Branding 102

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy.

Scale 103

Scale Sales Funnel Onboarding Retention 103

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together. Jump to video.

Scale 122

Scale Sales Payment Methods Merchant Services 122

Intercom, Inc.

JUNE 2, 2021

Some solutions are resource-heavy undertakings, while others can be achieved more minimally. It ensures we’re focusing on the right areas with the right resources, and it’s the lever that moves the team from the problem space to the solution space ”. Some problems need a straightforward solution, while others require more innovation.

Innovation 251

Innovation Investment Sales Recruiting Strategy 251

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 94

Social Media Data SaaS Scale 94

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears.  

Social Media 93

Social Media Entertainment Entrepreneurship Interviewing 93

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 104

Strategy Software Review Social Media Engagement 104

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 101

Strategy Marketing Social Media AI Search 101

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 93

Social Media Scale Growth Hacking Headcount 93

User Pilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Book the demo to find out more! What are Salesforce integrations?

Payments 103

Payments Payment Services Payment Methods Payment Solutions 103

Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving? Highlights: (2:36) The first question above. (25:50)

AI 93

AI B2B Engagement Data 93

Stax

JANUARY 31, 2024

If your company accepts credit card payments ( which it should ), chances are, you’re going to be affected by Visa’s interchange rates. While you can’t avoid the rate hikes, there are strategies and resources available to help merchants mitigate the impact. Visa is one of the biggest payment networks in the world, with ~4.2B

Payment Services 88

Payment Services Merchant Services Payment Methods Accept Credit Card Payments 88

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

User Pilot

NOVEMBER 13, 2023

Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition. Let’s find out.

B2B 101

B2B Sales Enablement Onboarding Retention 101

User Pilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand.

Underperforming Technical Team 96

Underperforming Technical Team Sales Recruiting Social Media Market Research 96

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Word-of-mouth marketing relies on product virality and network effects. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition.

Strategy 84

Strategy Business SaaS Customer Lifetime Value 84