Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper.

Social Media 142

Social Media AI Search Education Branding 142

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144

B2C AI B2B Benchmarks 144

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

User Experience 145

User Experience Engagement Marketing 145

Buffer Resources

JUNE 28, 2023

This type of test is especially useful for comparing two versions of an ad, landing page, email, or homepage. Ratios related to your conversions, like Conversion Rate and Cost Per Acquisition, will tell me there are optimizations that could be done on our landing page. This practice keeps paying off. Why is that?

Marketing 102

Marketing Machine Learning Artificial Intelligence Scale 102

Buffer Resources

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.   A PDF, Google Slide, or Canva page will work just fine.

Social Media 93

Social Media Branding Metrics Engagement 93

Unbounce

DECEMBER 16, 2021

Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. 4 Ways to Optimize Your Landing Page for Brand Awareness.

Branding 124

Branding Social Media Marketing Strategy 124

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Social Media 140

Social Media User Experience Engagement Metrics 140

User Pilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. TL;DR Conversion rate optimization (also known as CRO) is the systematic process of increasing the percentage of visitors to your product, app, or service who take a specific desired action. What is CRO analytics?

Data 100

Data SaaS Trends Churn 100

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. You’ve got your team.

Social Media 131

Social Media Content Marketing Branding Education 131

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Engagement 143

Engagement Marketing Management Business 143

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. just features).

Startup 142

Startup Software Review Technical Review Branding 142

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Sales 145

Sales Social Media Consulting Healthcare 145

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly.

Marketing 137

Marketing Social Media Advertising Engineering 137

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Technical Review 126

Technical Review Social Media Content Marketing B2B 126

User Pilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. Userpilot is a product growth platform with excellent analytics. Customer journey mapping visualizes the customer path with your product or brand.

Churn 102

Churn Customer Lifetime Value Mobile Retention 102

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that.

Social Media 145

Social Media Mobile Finance Travel 145

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. Where do they find the product from the ad they just clicked? That makes landing pages critical for conversions. That makes landing pages critical for conversions. You need a landing page builder. Swipe Pages.

Payment Methods 109

Payment Methods Payment Solutions Payments Sales Hiring 109

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . People in the awareness stage are unaware of your product. Later brought in tons of leads using a gated landing page they made in Unbounce.

Education 133

Education Branding Software Review B2B 133

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. Product videos can increase purchases of the product by 144%.

Mobile 145

Mobile Finance Software Review Advertising 145

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Finance 144

Finance Mobile Strategy Data 144

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Mobile 139

Mobile Branding Marketing Business 139

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Payment Methods 145

Payment Methods Payments Advertising Sales Hiring 145

Unbounce

JUNE 10, 2021

Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view.

Marketing 141

Marketing Acquisition Strategy B2B 141

Unbounce

FEBRUARY 9, 2022

Bringing a collection of best-in-class apps to Unbounce’s Smart Builder is just another way we’re expanding our offerings beyond landing pages—helping you create campaigns in half the time, conserve resources, and increase your conversions by up to 30%. That’s why we’re launching Unbounce Apps. Get a Leg Up on the Competition.

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. In the world of landing pages, this stat has oodles of potential. Email campaigns and landing pages both need content that feels relevant to their readers to succeed.

Scale 133

Scale Technical Review Education Advertising 133

Unbounce

DECEMBER 14, 2021

One might simply be curious about a product or service, while another might be ready to jump on board and make a purchase. Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. Optimize Your Landing Page Based On Your Lead. Tell ‘em what makes your product unique.

Business 111

Business Software Sales Engagement 111

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Benchmarks 145

Benchmarks Branding Banking Finance 145

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” ” — You, probably.

Sales Recruiting 138

Sales Recruiting Branding Healthcare Communication 138

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Healthcare 145

Healthcare Advertising Engagement Data 145

Neil Patel

JULY 6, 2020

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information.

Software Review 145

Software Review Data Development Business 145

Subscription Flow

MARCH 1, 2024

A carefully crafted series of web pages known as a sales funnel is used to strategically convert visitors to the site into leads and then, one at a time, into loyal customers. As an alternative, create personalized pages from scratch using the platform’s user-friendly drag-and-drop editor. So, how exactly does ClickFunnels work?

Payment Services 95

Payment Services Payments Payment Methods Merchant Services 95

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Social Media 133

Social Media Sales Funnel Content Marketing Branding 133

Unbounce

DECEMBER 1, 2021

Check out how you can advertise multiple products at once for viewers to swipe through. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. This ad uses the carousel format. It has more than 90% of the U.S.

Mobile 139

Mobile Strategy Advertising Marketing 139

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Advertising 145

Advertising Mobile Education Social Media 145