Intercom, Inc.

JULY 15, 2021

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

Engagement 232

Engagement Communication Sales Innovation 232

SaaStr

JULY 28, 2022

Our team is focused on converging private and public markets and mapping and connecting the global ownership network. TripActions is the only all-in-one travel, corporate card, and expense management solution, providing 8,800+ customers around the globe with unprecedented visibility and control over spend.

Travel 246

Travel Finance Banking Development 246

SaaStr

AUGUST 2, 2023

Revenue Growth Has Seen Macro Pressure, But Growth Remains Real Sprinklr is a marketing product for the most part, and marketing budgets have been under pressure the past 18 months. Predicting $1B in ARR By 2027 The power of 120%+ NRR in a truly recurring revenue model means you have a lot of visibility.

Social Media 191

Social Media Enterprise Scaling AI 191

SaaStr

APRIL 1, 2022

Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. There’s no reason you shouldn’t hire the brightest, most talented people.

Payments 233

Payments Sales Hiring Payment Solutions Airlines 233

SaaStr

APRIL 15, 2022

The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

Travel 216

Travel compliance Finance Engagement 216

How To Buy Saas

MARCH 23, 2024

One key aspect that can drastically improve the effectiveness of advertising and marketing techniques is translating video content into multiple languages. This reach expansion allows companies to connect with potential customers who prefer consuming content in their native language, thereby increasing brand visibility and engagement.

Strategy 52

Strategy Marketing Technical Review Sales Hiring 52

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. Examples of dark social channels Dark social encompasses a variety of communication methods that are not publicly visible or trackable by standard analytics tools.

Social Media 94

Social Media Branding Engagement Strategy 94

Totango

NOVEMBER 16, 2023

Regardless of your email service provider, these tools allow your customer success teams to see all customer interactions in one place—your Totango platform—without any manual logging, which increases your team’s operational efficiency, improves communication effectiveness, and enhances cross-functional visibility into customer interactions.

Customer Success 107

Customer Success Operational efficiency. Communication Churn 107

Totango

FEBRUARY 23, 2024

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. When you think about the opportunity for partnership between marketing and CS, it’s how you can retain that customer and increase their lifetime value.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

BetterCloud

APRIL 2, 2024

Meet Gabby from a mid-sized company working in marketing. Preventing shelfware Visibility matters To make the most of your tech stack and budget, having optimum visibility for everyone involved in the transactions is a must. Just like in the introduction of this blog, the marketing team found a need for Asana.

Technical Review 52

Technical Review Software Review SaaS Benchmarks 52

Totango

JANUARY 3, 2024

Drive revenue performance Chorus by ZoomInfo is a conversation intelligence solution that records, transcribes, and analyzes conversations to provide teams unparalleled visibility into relationships that drive revenue. Totango’s integration process is simple and secure.

Revenue 102

Revenue Operational efficiency. Scale Customer Success 102

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales.

Technical Review 238

Technical Review Marketing Social Media Sales 238

User Pilot

MARCH 27, 2024

Implementing in-app guidance for new or less visible secondary navigation to direct users to secondary features. Visibility : Primary navigation is immediately visible, often as a top horizontal bar or a sidebar, whereas secondary navigation may be hidden behind actions like hover or clicks.

User Experience 95

User Experience Pricing Engagement Mobile 95

SaaStr

AUGUST 11, 2022

GUIDEcx® is a client onboarding and implementation platform that keeps your clients at the center of every project by providing complete visibility into the work. Mailchimp is a leading all-in-one marketing and commerce platform for entrepreneurs. Guide each step and stay on track with automated tasks, reminders, and updates.

Payment Solutions 202

Payment Solutions Payment Services Payments compliance 202

Totango

OCTOBER 18, 2023

“Our aim has been to provide our team with far more visibility and actionability with respect to data, both internally (i.e., It has allowed us to provide far more holistic visibility and understanding to our team, as well as far more actionability with regard to our data.” —Mid-market vital business trends) and externally (i.e.,

Business 101

Business Software Review Technical Review Retention 101

SaaStr

JANUARY 24, 2022

Our target market is US-based enterprise sales, marketing teams, and companies with software. And because “Every company is now a software company,” according to Microsoft CEO Satya Nadella, that’s no small market. We flooded this market with the now-classic double funnel model: The “Inbound” Funnel. Train sales.

Scale 310

Scale B2C Enterprise Acquisition 310

SaaStr

DECEMBER 5, 2023

Role-based access controls Org visibility of how to manage the entire organization on the platform Compliance and governance Reporting If you’re committed to the journey, build this into your platform early. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance.

Scale 206

Scale Enterprise readiness compliance Enterprise 206

Buffer Resources

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Prioritize broader industry hashtags over niche interests.

Social Media 101

Social Media Engagement Branding Construction 101

SaaStr

MAY 16, 2021

The objective could be several things, from lead and revenue sharing, driving visibility or customer success. What is the partner TAM (Total Addressable Market)? You will get a sense of what is really happening and what is beneficial for customers and use market data to assess the total addressable market.

Scale 245

Scale Sales Hiring Sales Funnel Consulting 245

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven.

Development 227

Development Marketing B2C B2B 227

SaaS Metrics

JUNE 13, 2023

It has become imperative to employ intelligent strategies that increase your visibility in target markets and connect with a broader consumer base. Among various other digital marketing tactics, search engine optimization (SEO) is the.

Engineering 90

Engineering Metrics Strategy SaaS 90

SaaStr

MARCH 25, 2022

When to Set Your First Target: At the early startup stage, founders are focused on acquiring the first customers, finding the right product-market fit, and getting their company off the ground. Instead, Blond recommends a strategy that drives a more realistic pace and produces optimal outcomes. . One thing should remain the same, however.

Sales Hiring 277

Sales Hiring Revenue Finance Startup 277

Totango

APRIL 6, 2023

That’s why we’re continually making improvements to our Composable Customer Success platform to provide greater visibility to cross-functional teams, automate CS tasks and processes, and connect with other key systems in the enterprise tech stack to better track the business value of CS.

Innovation 85

Innovation Scale Revenue Technical Review 85

How To Buy Saas

MARCH 25, 2024

SEO is a neat way to start a successful SaaS business and remain competitive in the market. SaaS websites like any others need optimization to improve their visibility and ranking on SERPs. With SaaS SEO, your business can: Increase visibility on search engine result pages. Serve as a cost-effective marketing tool.

Outsourcing Services 52

Outsourcing Services Customer Lifetime Value Business SaaS 52

SaaStr

MAY 17, 2023

Toss Out The Cold Outreach Playbook Not everyone agrees with this idea, but Cassidy believes that the cold outreach playbook of spamming the market with quasi-personalized messages is waning, and response rates are decreasing. They took advantage of marketing and brand tailwinds to increase their probability of success. Let’s find out.

Startup 196

Startup Pricing Sales Trends 196

Neil Patel

JANUARY 25, 2021

million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. With a reported 3.68 Why You Need an SEO Strategy For Your Etsy Shop.

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

Trint

NOVEMBER 11, 2020

Brands need to be visible on the channels their customers use as audiences demand more and more content. Marketing teams need to keep up with demand while also breaking through in an overstimulated world. At the same time c ustomers are being inundated with content with ads, offers and social media posts.

Social Media 130

Social Media Marketing Branding 130

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. You can answer these questions by tapping into market data and insight. Then as you get more into the mid-market and the enterprise, you might see bigger expansion opportunities with your customers.

VP of Engineering 216

VP of Engineering Scale Scaling Sales Hiring 216

Neil Patel

JANUARY 6, 2023

Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities. It’s called real estate SEO. Real Estate and Local SEO.

Technical Review 84

Technical Review Social Media Sales Recruiting Engineering 84

Intercom, Inc.

AUGUST 7, 2019

In this case, there could be three different stakeholders: A marketing leader will care about how many leads are generated. Reassure or skip highly visible onboarding steps. The prospect of making a very visible mistake makes everyone anxious. Start by identifying the primary Job-to-be-Done for each stakeholder. Calm anxiety.

Onboarding 223

Onboarding Software Review Compensation Sales 223

IT World

OCTOBER 4, 2022

In yet another sign that Apple's growth in the enterprise market is still expanding , Apple device management company Kandji has its own news in the wake of Jamf's JNUC conference last week. Kandji unveils its new Device Harmony platform. Device Harmony bridges each of these capabilities with shared intelligence, automation, and workflows.

Enterprise 106

Enterprise Management Marketing 106

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

Totango

OCTOBER 12, 2022

The answers revealed that customer success teams are enterprise-wide collaborators—engaging with product management, sales, marketing, operations, and services and support departments. Continuing a trend from previous years, product management and operations teams emerged as key collaboration partners. Developing a winning strategy.

Customer Success 110

Customer Success Churn Enterprise Trends 110

How To Buy Saas

MARCH 25, 2024

Here’s where cross-posting comes in, a strategic plan that enables retailers to increase their visibility on several e-commerce sites simultaneously. Cross-posting optimizes sellers’ online presence and sales opportunities while simplifying the marketing process and saving time and effort. Who is Cross Posting For?

Software 40

Software Social Media Engagement Education 40

Buffer Resources

FEBRUARY 8, 2024

Attention arbitrage : Exploited the lower competition for visibility on LinkedIn, ensuring his content reached a wider audience. Newsletter integration and repurposing : By introducing his newsletter to LinkedIn, Lindsey not only expanded his subscriber base to over 3,000 but also used the increased visibility to enhance follower engagement.

Social Media 96

Social Media AI ChatGPT Engagement 96

Neil Patel

SEPTEMBER 14, 2021

Using those same services, you too can boost the search visibility of your hotel property. Increase Visibility. Here is an example of how your hotel could look on Google’s hotel listing search results : With increased visibility, your website will likely see a boost in visitors and inquiries. Gain Access to Marketing Tools.

Payment Methods 119

Payment Methods Payment Services Payments Social Media 119

Neil Patel

JANUARY 25, 2021

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. Business listings give local businesses visibility and boost their online presence. NextDoor: Nextdoor allows businesses to target customers with hyperlocal marketing. Probably not. The best part?

Business 132

Business Technical Review Trends Compensation 132